In November 2023, Zhang, who lives in Hedong District, Tianjin, immediately placed an order to buy a brand-name wine after seeing a live broadcast. The merchant promised to deliver the goods from the source factory and the quality was guaranteed, which made Zhang feel that he had picked up a big bargain. However, when he received the goods, he found that the packaging was different from the brand-name wine packaging he had seen before, and the product type was plant-based liqueur, which was made of liquor with water, mung beans, bamboo sunflowers, lotus leaves, etc., which was not the same thing as liquor. The goods are not as advertised, and the ** is far less favorable than expected.
Although the anchor has always emphasized that this product is a big brand and is taken in the original box of the original factory, in fact, the so-called famous brand is just an authorized company under the big brand winery, which is bound to the famous brand wine, so that consumers mistakenly think that they can buy famous brand wine at a low price.
Zhang's experience is not an isolated case. On the third-party complaint platform, the reporter found that there were a large number of problems: the goods in hand were not right, ** was not as cheap as advertised, and the product quality was even more indescribable. These questions can't help but make people question: Are the "family members" in the anchor's mouth really getting benefits?
On the one hand, the rise of livestreaming has led many merchants to see new business opportunities, and they are using livestreaming platforms to promote their products and attract consumers to buy. However, in order to pursue profits, some merchants may exaggerate in their promotions, and even have false publicity. This kind of behavior not only harms the interests of consumers, but also disrupts the market order.
On the other hand, when consumers buy goods, they are often influenced by the enthusiastic recommendation of the anchor, ignoring the true value and ** of the product. In order to attract more viewers, some anchors will even use some routines, such as low prices**, limited-time rush sales, etc., so that consumers unknowingly buy **goods.
In response to these problems, consumers should remain rational and vigilant. Before purchasing, it is necessary to understand the true value and ** of the product to avoid being confused by false publicity. At the same time, consumers should also learn to use the law to protect their legitimate rights and interests. If you find that the merchant has problems such as false publicity, you can protect your rights and interests through the complaint channel.
For live streaming platforms and regulatory authorities, the supervision of live streaming should be strengthened. Establish and improve relevant laws and regulations and systems to regulate the behavior of merchants and anchors, and prevent the occurrence of false publicity and fraud. At the same time, strengthen communication with consumers, collect and solve consumer problems and complaints in a timely manner, and maintain market order and the interests of consumers.
In short, consumers need to remain rational and vigilant when shopping live, and at the same time, they also need to be regulated and protected by platforms and regulatory authorities. Only by working together can the live shopping market be more healthy, orderly and prosperous.