Around 2014, with a new round of scientific and technological revolution and the further development of Internet technology, China has produced a large number of new car-making enterprises, and many of them are complete laymen, and their main business does not involve the automotive field, such as Gree, which makes air conditioners, has made Yinlong New Energy, Evergrande and Baoneng have made Hengchi and Qoros, and LeTV, which has made the best Faraday Future. According to incomplete statistics, in the decade from 2014 to 2024, there are no less than 100 new car companies in China, but many companies have gone bankrupt and closed down before consumers know about it. It can continue to operate at the beginning of 2024, and there are no rumors of bankruptcy and closure such as store closures, layoffs, employee salaries, and other bankruptcyIt can be regarded as the dragon and phoenix in the "car".
Let's take stock of the annual performance of the 10 new EV manufacturers that are very likely to survive in 2024 and usher in sales challenges in 2025 in 2023.
No. 10: Nezha Automobile
What is the name of such a brand, it is called a traditional Chinese fableThe red child in the character of the story - Nezha,Even the car-making platform is called the mountains and seas in the "Classic of Mountains and Seas", good guys, no matter what the name is, let's see if the sales are okay first.
Nezha Automobile set a sales target of 300,000 units at the beginning of 2023, and in 2023, 127496 units of all models of Nezha Automobile were delivered, and more than 20,000 units were sold to overseas countries among the 127496 vehicles, an increase of 567% compared with 2022. The goal achievement rate was only 423%。
No. 9: VOYAH Automotive
VOYAH Automobile Co., Ltd. is China's second leading group, that is, a new car-making brand under Dongfeng Motor Group, as a new car company born with its parents' car-making genesLantu can be said to have its back against a big tree to enjoy the shade, to have technology, to have technology, to have funds.
VOYAH's sales target for 2023 is 50,000 units, and with the three models of VOYAH Chasing Light Sedan, VOYAH Free SUV, and VOYAH Dreamer MPV, VOYAH Automotive will achieve annual sales of 50,552 units in 2023, an increase of 160% compared to 2022, exceeding the annual sales target by 100%.
8th place: DENZA Auto
DENZA Auto was founded as a 50/50 joint venture between the German car giant Mercedes-Daimler-Benz Group and Shenzhen Biya Group. Subsequently, BYD bought a majority of the shares of Denza Auto from Mercedes-Benz, and Mercedes-Benz only held less than 10% of the shares.
Denza's sales target for 2023 is 150,000 units, and in the entire 2023 year, only two models will be sold, one is the SUV Denza N7, and the other is the MPV Denza D9, the Denza D9 has become a sales hit in 2023, and the D9, a plug-in hybrid and pure electric dual-line model, surpasses the Buick GL8, which tops the MPV listBecome the 2023 Chinese MPV sales champion without any definite modifications, a total of 118595 units were sold. In the past 2023, with the D9 and N7, DENZA Auto actually sold 127,840 units, with a target completion rate of 846%。
No. 7 Xpeng Motors
Xiaopeng Motors and the industry's two famous new car-making forces Weilai, ideal, and known as "Wei Xiaoli", all three companies were founded around 2015, the difference is that Xiaopeng Motors is headquartered in Guangzhou, and Xiaopeng Motors founder He Xiaopeng before the creation of Xiaopeng,It has created a generation of Internet artifact - UC browser.
Without further ado, let's get back to the point. In 2023, Xpeng Motors' annual sales target is 200,000 units, but what about the actual performance? Hehe, with the five cars of Xpeng G3, G6, G9, P5, and P7, Xpeng will sell 141601 units in 2023, an increase of 17% year-on-year in 22, so that the target completion rate is 705%。
6th place Leapmotor
The birth of Leapmotor is a bit interesting, the major shareholder behind Leapmotor is Zhejiang Dahua, which is a company focusing on security camerasDahua is the second largest company in the global security market, second only to Hikvision, which is also headquartered in Zhejiang Province.
Leap's sales target for 2023 is 200,000 units, pay attention to the fact that the new forces of car manufacturing are generally the most bloody martial arts players, and Leap is one of the butchers! The crazy stacking price of its models is one price lower than that of its peers. Because of this, Leapmotor sold 144155 units in 2023 with a variety of C01 and C11 models, a year-on-year increase of 29%, and the target completion rate was 72%.
No. 5 NIO
It is no exaggeration to say that among the 10 new car-making forces in NIO's year-end inventory, my favorite brand,Li Bin, the founder of NIO, is somewhat idealistic, Li Bin graduated from Peking University, Shanxi businessman, before founding Weilai, this high-achieving student from a cow herding baby created one of the three most well-known in China, Yiche.com.
From the very beginning, NIO positioned itself as a high-end luxury brand in China, and practiced the pure electric route, and the 300,000 price point of pure electric vehicles is extremely difficult to sell in China, but Li Bin has no hesitation to practice the strategy of pure electric + battery swap, and all of NIO's models are all pure electric drives.
In 2023, NIO has set a sales target of 250,000 units, and the models that NIO can sell in 2023 are ES6, ES7, ES8, ET5, ET7, EC6, EC7, and ET5 Touring, a total of 8 cars, all of which are sold at prices above 300,000 yuan. The top-of-the-line ES8** is approaching the 600,000 mark. However, NIO delivered a total of 160038 units for the whole year, and the target completion rate was only 64%.
4th place Deep Blue Automobile
Deep Blue Automobile was reborn from China Changan Group, which in turn belongs to China Ordnance Equipment Industry GroupIn fact, before building Deep Blue, Changan Automobile already had a bunch of sub-brands, including Changan, Auchan, and Kaicheng. But there is no way, in the face of the rolling wave of electrification, Changan must go all out in the transformation of new energy, and Deep Blue is a sincere work of borrowing chickens and eggs.
Deep Blue Automobile's sales target for 2023 is 400,000 units, and in 2023, Deep Blue Auto will rely on the SL03 sedan and S7 SUV to sell 136912 units throughout the year, which is far from the target of 400,000 units, and the target completion rate is 34%.
3rd place ZEEKR Automobile
ZEEKR Automobile is a big chess piece and a trump card launched by Geely's new energy strategic transformation。Compared with Geely, Galaxy and other brands of the same door, ZEEKR is obviously positioned more mid-to-high-end, and in 2022, ZEEKR will be out of the circle with 001, one of the few hunting cars in the Chinese auto market.
ZEEKR's sales target for 2023 is 140,000 units, but in fact, in 2023, ZEEKR will sell 3 models of 001, X, and 009, and a total of 118685 units will be delivered, a year-on-year increase of 65%, and the target completion rate will be 84%.
2nd place Li Auto
What is the ideal of the world? Some people's answer is "one room, two people, three meals, and colorful all seasons". The ideal answer given by Li Auto is "bring a color TV, refrigerator, big sofa, and the whole family to travel far away". That's right, this is the car-making logic of the new car-making forces, such a company was founded around 2015, the founder Li Xiang before creating Li Xiang Automobile, engaged in the well-known digital forum bubble network, and created the well-known car home**. Li Xiang is well versed in the way of Chinese families to use cars, starting from the positioning of the daddy's family to build cars, you will find that the advertising and selling points of the three popular models of Ideal L7, L8 and L9 are inseparable from the concept of "mobile home and warm home".
All in all, the three ideal cars have achieved the achievements of the leaders in the market segment, and the L9 is the first place in the sales of full-size SUVs in China in 2023! Ideal's sales target for 2023 is 300,000 units, while Ideal's delivery volume in 2023 will be 376,030 units, with an average monthly sales volume of 30,000 units, and the target completion rate is 125% overdue. An average of 30,000 units per month is almost the break-even point, life and death line of many new car-making forces, and Ideal will break through this threshold in 2023, so when other manufacturers are still mired in losses and cannot extricate themselves, Li Auto Company has become the only car company that has made a profit (in the vernacular, there is money) among the 10 new car-making forces that have been inventoried in 2023.
1st place in Wenjie Automobile
To be honest, I asked the world, at the beginning, the official name was not very good, and the official name was AITO Automobile Company. Wenjie Automobile Company was formerly known as Sailis Automobile Company, and Sailis was formerly a joint venture between Dongfeng Motor Group and Chongqing Xiaokang Industry.
Because of its in-depth cooperation with Huawei, Cialis was selected as the car manufacturing partner of Huawei's smart car model, and became one of the most well-known automobile companies in ChinaIt's like changing from an ugly duckling to a phoenix。The order of more than 100,000 units of M7 is enough to witness the ability of Huawei's ** car. In the Spring Festival Gala in 2024, the M9 is officially defined as a milestone for new energy vehicles.
The sales target for 2023 is 100,000 units, and with the three models of M5, M7 and M9, the total annual sales volume is 94,380 units, with a target completion rate of 944%。
Well, the above is the year-end inventory of the major new car-making forces, which can be described as a few happy and a few worried, and the car companies with sluggish sales urgently need to innovate R&D, design, sales and other models to increase sales; The sales champion with unlimited scenery needs more sustained strategic determination to meet the more competitive Chinese auto market in 2024. Of course, behind the battle of car companies, it will be every car buyer who will benefit, and such a potential buyer of a car is me, you, and him. It is hoped that they will continue to operate steadily and sustainably, so that consumers will have more choices.