Although it is full of many unwillingness, regrets and regrets, it also carries hot sales, breakthroughs and new highs, and 2023 has officially come to an end.
may not have thought that 2023, which I thought would be able to show my strengths, would become more and more difficult under the shroud of the smoke of the "** war"; The naked combat of the fuel market and the retreat of the new energy market have shown a lively and depressed situation. Behind the brands that announce their sales results in a high-profile manner every month, there are those car companies that have not made a sound for a long time, and there is a high probability that they have been caught in capital and chain problems and cannot extricate themselves.
How to resist the torrent of the times and go through difficult cycles? Presumably, only "long-termism" can provide the answer. Just like in the face of a cold winter, sufficient supplies are necessary for a comfortable winter; It's just that, perhaps since 2018, which has been called "the best year of the next decade", the automotive industry has never really come out of the "winter". As for how to practice "long-termism", in the 2024 Leapmotor Global Self-development Open Day held on January 10, the value "combination punch" played by Leapmotor gave the answer.
Whether it is a traditional camp of fuel vehicles, or a new energy product with great potential, there is no shortcut to the accumulation of "underlying architecture". On this basis, Leapmotor can not only stabilize its safety advantages in terms of body and battery, but also realize the unlimited upgrade potential of "software-defined vehicles", bringing users a stable and innovative car experience.
Of course, even in the new energy era, power performance is still one of the core competitiveness of products. To this end, Leap relies on CTC2In addition to enhancing the common advantages of low cost and strong acceleration performance, the integration of 0 battery chassis and intelligent oil-cooled electric drive technology can also enhance the differentiated advantages of stability, quietness and durability. Even though times are changing, Leaprun can always achieve a high degree of alignment with user needs.
In the young people's view of car selection, the "intelligent" attribute is given more expectations, especially in terms of smart cockpit and intelligent driving, which is closely related to daily car life. To this end, Leapmotor has introduced the industry's top Qualcomm Snapdragon 8295 chip and non-inductive OTA to make the car experience smoother and more convenient. The "City NAC without opening the city" intelligent driving assistance function can bring a safer and more reliable travel experience.
There is no doubt that at the technical level, Leap once again "brightens its muscles", not only because of its own self-confidence in its own technical strength, but also because it wants to guide the transformation of the car market from "volume **" to "volume technology", especially the technical values of "technology is not used to show off skills, but to serve real needs", which can resonate with many consumers. The arrival of the Leapmotor C10, equipped with the latest technology of Leaprun, is the best verification of this sentence.
From the perspective of design, Leapmotor C10 adopts the latest brand design language, which represents Leaprun's insistence on self-research and listening to the latest thinking of users; Including CTC2The deployment of cutting-edge technologies such as 0 battery + oil-cooled electric drive, Qualcomm Snapdragon 8295 chip, and lidar also gives Leapmotor C10 stronger competitiveness. As for the ** level, the pre-sale price of its extended-range version is 15180,000-18180,000 yuan, the pre-sale price of the pure electric version is 15580,000-18580,000 yuan, which belongs to the mainstream level of the same level, as for the formal pricing and market response, it is worth waiting and seeing.
In mid-2023, Leap delivered 144155 units, a year-on-year increase of 297%；Among them, the C11 C01, which is priced in the range of 150,000-200,000 yuan, accounts for more than 70%, which is enough to prove that Leapmotor technology is favored by consumers. It is undeniable that the competition in 2024 will be more intense, but with the technical support of "global self-development", Leap is expected to go faster and more stable.