Preamble:
On February 4, 2024, the 30th anniversary of the founding of the company and the 15th anniversary of the brand of Enshi Group were successfully held at the Xiamen International Convention and Exhibition Center Hotel, and Mr. Li Feiyu, chairman of the group, delivered an important speech entitled "On the Road to the Shore" at the meeting.
The 30th anniversary of ENS Group: 30 years of gilding, always cherishing the original intention
The 30th anniversary of the NX Group has been full of opportunities and challenges from its growth to today. This is not only a history of entrepreneurship, but also a hymn to change the ecology of China's sanitary ware industry. In 1993, with the establishment of Dachun Industry, the journey of the "first decade" of the Enshi Group began. From the first development to industry, and successively set up sales offices in the United States and Hong Kong, the first time for the group to go international. In 1996, WDI came into being with the vision of "making China's toilets no longer leak", and the production and research and development of water tank accessories have continued to this day.
In 2004, Endis Group opened the "second decade", and WDI Weidia landed in Xiamen Haicang Industrial Park. In 2008, Mr. Li Feiyu and Mr. Daniel met by chance, and the product design concept of "less is more" made them hit it off, and they immediately co-founded the AXENT brand in Rapperswil, Switzerland. In 2011, the group's sales exceeded 1.3 billion, and Axent led the worlds.T Pentium siphon technology was born, and in the past ten years, Enshi Group has polished its original intention with thinking and stood at the forefront of the trend.
During the "third decade" of the ENS Group, axentONE became the focus of the audience at the 2015 exhibition in Frankfurt, Germany, and won many awards such as the Red Dot Award, iF Award, and Design Plus. In 2016, the world's first Pulai tankless toilet was born, and it has won eight international top design awards. In 2017, the AXENT brand was included in the "Yearbook of Important German Brands" for the first time, and continued to do so for the next seven years. In 2021, with the establishment of Jiangxi manufacturing base, the layout of the world's four major manufacturing bases in Xiamen, Hebei Dachang, Changtai and Jiangxi was completed. In 2022, the smart toilet META won the iF Design Award. In the past ten years, Axent products have sprung up like mushrooms after a rain, and the brand influence has continued to be deepened, and it continues to shine with excellent quality and global brand influence. In 2023, the Enshi Kirin Air Energy Scouring System won the Global Zero Carbon City Innovation Model Award, drawing a perfect end to the 30-year journey of the Enshi Group.
Today's Enshi Group has formed a complete industrial chain, from product design, manufacturing to sales, from raw materials to finished product export, every link is full of vitality. Adhering to the original intention and mission, Enshi Group has developed from a small entrepreneurial team to today's industry leader. In the past 30 years, we have gilded the years with patience and perseverance, and created brilliance with wisdom and sweat. "Forever with the original intention"It is not only an affectionate look back on the past, but also a firm commitment to the future.
The 15th anniversary of the AXENT brand: the road of the AXENT brand is also a road of no return
Descartes once said: "I think, therefore I am", and the process of creating a brand is the realization of one's own values, one's own aesthetics and one's lifestyle. The brand, the brand and the company's founder's value concept, through a unique style and touching scene, tells a magical story, conveys a specific symbol, produces an emotion, wins the newcomers and resonance of the positioned customers, makes customers addicted, and becomes a loyal believer in the brand. Mr. Li Feiyu said: Self-awakening and enlightenment often come from setbacks and tribulations. Since the fifteenth anniversary of the establishment of the Axent brand, it has maintained the strategy of becoming a partner with dealers and becoming a group of people in the army, which is the brand. Chairman Li expressed his gratitude to domestic and foreign dealers at the scene, if there is no dealer side by side, there will be no Enshi brand to achieve today's good results.
At the party, Chairman Li borrowed the words of Steve Jobs to express his heart: My passion is to build a company that can create the world, and the people in this company are full of motivation to create great products! Of course, it's great to make money because that's how great products can be made, but the motivation comes from the product, not the profit. Some people say, "Consumers give them what they want." Li Dong said that people don't actually know what they want until you put it in front of them. So our task is to read what hasn't fallen on paper yet. Nowadays, the development of technology has completely lost us in the ocean of information and is at a loss, but the vision of ENS is to gather human wisdom to create a new overall digital bathroom space, so that human life is better, healthier and more environmentally friendly.
The Axent brand is a long-term brand, we keep the line, bring a better experience to human life, pour everything into it, we don't seek how to go ashore to be opportunistic, because the other side is under our feet, on our way. Axent continues to improve industry standards, integrate market resources, and develop the market together with dealers, which has led to the upgrading and ecological change of the entire Chinese sanitary ware industry.