According to the data, Li Auto will sell 37 new cars in 202360,000 units, a year-on-year increase of 1822%, becoming the annual sales champion of new power brands for the first time.
In this regard, Li Xiang, CEO of Li Auto, recently posted on social platforms, "In 2023, more bonuses will be given if the goal is exceeded, and less bonuses will be given if the goal is not achieved in 2022, so that the rewards and punishments are clear." ”
Huache.com noticed that some netizens left a message under the topic of Ideal Year-end Bonus that this year (2023) Ideal Auto's year-end bonus is generally between 4-8 months.
An online account certified as an "ideal car employee" left a message saying: The personal test is true.
Some netizens also added that this year, Li Auto's employees have 4 months of normal performance and 8 months of good performance.
Is the bonus more than other car companies?
Li Xiang said: "We can't just learn Huawei's process, but not learn Huawei's benefit distribution, we insist on two synchronous learning and mutual binding." Only learning advanced processes, not learning advanced benefit distribution, and not distinguishing rewards and punishments are the biggest reasons for organizational inefficiency, simply tossing employees. Growth, achievement, and return are all indispensable. ”
However, according to Jiemian News, Li Auto's performance appraisal system has also been described by insiders as harsh, with 20% of employees rated as "unqualified" every quarter, which is much higher than the average in the same industry. This not only has an impact on employee morale, but also has an indirect impact on their year-end bonuses and future salary increases and promotions.
According to a number of Li Auto insiders, the 2022 year-end bonus for all employees is not as good as before, with only half of the monthly salary in hand, and a few are 13 salaries. In the past, Li Auto's year-end bonus ranged from 14 to 16 salaries. ”
The 2023 year-end bonus is generous, and some believe that "this may be partly a compensation for the lower year-end bonus in 2022." "Past data shows that in 2022, Li Auto delivered a total of 13320,000 units, only 78 of the sales target of 170,000 units38%。
Another employee of the joint venture car company said, "Their annual bonuses are much higher than the amount that Li Auto will make a high-profile claim in 2023." ”
Previously, FAW-Volkswagen announced that it would issue a 27-month year-end bonus to its employees.
The year-end bonus is issued to all employees of FAW-Volkswagen, including workers on the production line, engineers in the R&D department, and salesmen in the sales team.
It means that the final bonus is not divided according to job level or performance, but gives each employee the same bonus.
Therefore, the distribution of FAW-Volkswagen's year-end bonus has always attracted the attention of employees.
Li Auto does not learn from its automotive peers, but compares Huawei, and generally only 4 to 8 months of bonuses are eager to "advertise", which is intriguing.
Sales are under pressure and face the challenge of the world
On the other hand, Li Auto's 2024 target is quite challenging, with an estimated sales target of 800,000 units, which means that the average monthly sales volume will be 6The company plans to sell about 70,000 units and sell 100,000 units per month.
However, public data shows that in January 2024, Li Auto's monthly sales will only be 31,165 units, which is not too ideal in terms of market performance in the first month of the year.
In contrast, Li Auto is facing challenges from the world.
After the release of the new M7 last year, sales continued to rise, and finally helped Wenjie surpass the ideal in the past January, winning the first monthly sales championship of a new power brand. This also casts a shadow on Li Auto's performance this year.
According to sales data, in January 2024, AITO delivered 32,973 new cars, an increase of 34% month-on-month76%, of which 24 days were delivered in a single day to exceed 1,000.
It is worth mentioning that the delivery of AITO's new M7 reached a new high, with 31,253 new vehicles delivered in a single month, achieving a monthly delivery of more than 30,000 vehicles for the first time, opening a new chapter in delivery speed.
Li Auto is good at marketing, but it is frequently questioned about vehicle safety.
Last year, Tesla even posted a satirical "best SUV within 5 million" on its official account as an exaggerated publicity, directly pointing out to consumers that "you can't choose PPT safety, you should choose real safety." ”
It is understood that this is the first and only official appearance of Tesla in person, publicly publicizing and satirizing the actions of a car company's peers to the outside world.
Now, in the first month of 2024, the position of Li Auto's monthly sales champion has also been seized.
So the question is, if the sales in 2024 do not reach the expected target of 800,000 units, and the rewards and punishments are clear, will Li Xiang punish his employees on the "annual salary bonus"?