Online shopping spending increased by more than 20% year-on-year, exceeding the global average by 13 percentage points; Allegro has about 22 million monthly active users, accounting for about 58% of the total population; On average, for every 10 Polish consumers, there are 5 hidden "chopping experts".
The Poles, who do not have the habit of saving, have personally proved that "overseas shopping, only 0 times and countless times".
1.An overview of the Polish e-commerce market.
Poland, a moderately developed country in central Europe, has a total population of about 37.75 million, an Internet penetration rate of more than 88%, and about 75% of Internet users have experienced online shopping.
In 2023, the share of mobile shopping in Poland climbed to 44%, far exceeding the global average in terms of growth and overall share.
The size of the e-commerce market in Poland (PLN billion).
*：strategy
Despite the low average order value (around $18 in 2023), the frequency of purchases and total spending by Poles are climbing year on year. In 2023, Polish consumers' total online spending increased by more than 20% year-on-year.
When it comes to "picking and searching for a lot of money, the Poles clearly have more say.
2.Portrait of the Polish consumer.
If you want to buy, you have to buy the favorite. When it comes to choosing between domestic and cross-border goods, the Poles are gradually turning to the latter.
Baselinker's data shows that in terms of total sales, compared with domestic e-commerce (+0.6%), cross-border e-commerce in Poland is growing even faster (+13%). More than half of these cross-border goods that cross the ocean into Poland come from China.
Percentage of sales volume by category in Poland.
*：admitad
The fashion category is the most popular in Poland, which may also have something to do with the fact that there are more discounts on clothing and footwear. According to statistics, in 2023, the number of orders placed in Poland using coupon discounts** increased by two percent year-on-year.
You can buy expensive, but you can't buy expensive" is the consumption concept that the Poles firmly implement.
3.A mainstream e-commerce platform in Poland.
As the No. 1 e-commerce platform in Poland in terms of traffic, Allegro is also known as the Polish version of "** National and popularity. Up to now, its monthly visits have exceeded 200 million, making it one of the most visited e-commerce platforms in the world.
However, it is worth noting that the number of sellers on the platform is only 1350,000, there is still considerable room for growth.
The e-commerce platform that Polish consumers choose when shopping online
*：gemius
This was followed by OLX, founded in 2006 and the largest classified information in Poland**. Users can post free advertisements and buy goods or services, and about 40% of Poles use the platform to shop online.
4.Mainstream payment methods.
Blik is the most common and representative mobile payment tool in Poland, with its high security and convenience, and nearly 30% of Poles choose it when checking out. The popularity of the tool has also made Poland the country with the highest share of A2A payments in Europe.
The preferred payment method for Poles.
*：ecommerce
The representative of bank transfer is przelewy24, which covers almost all local mainstream banks such as Mbank, IPKO, and ING Bank in Poland, and has more than 95% of online banking users.
Google Pay, Apple Pay and PayPal, which are well known to other cross-border sellers, are also widely used in Poland.
5.Shunyou Logistics Poland special line, a door-to-door pickup service, optimal resource allocation.
Due to its location in the center of the European continent, Poland has a well-developed transportation network and logistics infrastructure, so it is convenient as a logistics transit point for both overseas target e-commerce markets and other European markets.
As an officially recognized logistics service provider of Allegro, the largest e-commerce platform in Poland, Shunyou Logistics provides efficient and stable professional logistics services for sellers going overseas in Poland.
A free door-to-door pick-up in China, personalized customized logistics solutions, and multiple channels are directly sent to Poland to meet the transportation needs of pure electric, overweight and other commodities, with an average of 11 natural days to be delivered.
When the registered seller places an order, you can select SunyouPost to mark the delivery in the background of the Allegro system, with stable timeliness and peace of mind