If it is said that in the process of watching the movie, it is like sitting on pins and needles, like a thorn in the back, and like a fish in the throat, then the despicable marketing of "Hot and Hot" is even more uneasy, restless in sleep, and restless.
Hello everyone, I'm Brother Feng, I believe everyone has been frightened by the publicity of "Hot and Hot", because I really didn't vomit or be unhappy before, and I reviewed this so-called movie, and someone reminded me to close the private message, although the content is indeed unsightly, but for me, it is basically harmless.
What was really infuriating was that I was hammered by the movie officials. After a certain platform reached two million, it was suddenly removed from the shelves on the grounds of infringing on reputation.
Then I issued a **, saying that film critics should not be deprived of their rights, please be upright and upright, and don't go down the three paths. Soon, this ** was also restricted.
Of course, this treatment is not exclusive to me, for example, the well-known film critic Luo Gangji pointed out that there was a problem with the three views of the movie "Hot and Hot", ** was also taken off the shelves, and he himself was exposed and cursed on the Internet.
Some people discriminated against him for being disabled and scolded him for not dying well; Someone sprinkled and wrote hundreds of words and insulted his family.
Why is this a clumsy trick and an over-marketing campaign with despicable means? Because all their energy is used in "off-the-market tricks", opportunistic, disrupting sight, stealing, cheating, and suppressing the box office.
Jia Ling said".This year is really hungry and tired, like a lifetimeI also want to say that the hot searches this month have been swiped by you, like eating Xiang for a month.
It's all you who go to **, he is higher than the sky in the sky, he is bigger than the sea in the sea, he is he is him, that damn little Nezha, it is not as good as you, is it you or you.
To be honest, Reiko's popularity during this period of time is not as high as Shuangzi's back then, the hot search in the past was Shuangzi cried, Shuangzi smiled, Shuangzi ate, and Shuangzi pulled.
The current hot search is almost reproduced, it is Reiko who has lost weight, Reiko has taken the name, Reiko demeanor, and Reiko sings in duet. After being silent for many years, Neiyu once again broke out with power and sent Reiko to the top.
Some people say that "Hot and Hot" is over-marketing, and I seriously disagree with this, which is viral marketing, scam marketing, and despicable marketing.
In all fairness, if Reiko stops, she may still get a reluctant reputation, although there is a lot of criticism, but some sisters will still have brainless support, but unfortunately, Reiko has been carried away by the victory, and she can't stop, and the reputation collapses, I'm afraid it's a high probability thing.
The marketing rhythm of "Hot and Hot" can be called textbook.
Before the movie was released, Jia Ling's ** matter was always covered, strictly guarded, and leaks were strictly prohibited, even before the launch, Jia Ling's confidentiality work was still in place, except for the sentence "100 pounds of success", the outside world did not flow any Jia Ling's **.
And when the movie was released, Jia Ling immediately appeared for an interview and conducted a live broadcast, and the thin version of Jia Ling, who had been covering for more than half a year, finally appeared, "gain 40 pounds and lose 100 pounds" "Jia Ling, really shocking", more than a dozen hot searches dominated the screen, and the popularity value began to rise.
In fact, at the beginning of filming, the network marketing team has already followed up with the crew and collected a large amount of marketing content at the same time, which will even indirectly affect the filming and production of the movie.
"Hot and Hot" can be described as typical, not only collecting a large amount of material in advance, but also carrying out a horse race after the start of the publicity period.
How to race horses, that is, to push multiple materials on the Internet at the same time, as long as one of them explodes, stop the others immediately. Based on a point, start to derive different entries and materials**, carry out intensive bombardment, and finally you are annoyed.
In "Hot and Hot", "Lose 100 pounds" is undoubtedly the most detonating point, after Jia Ling's MV of fat and thin comparison was released, the heat was pushed to a new climax, and when they found out that the popularity exploded, they began to unveil the previous material in a planned way.
Among them, there is such a hot search,".It turned out that the girl who ran downstairs last year was Jia LingThis is obviously not an accidental photo at all, but the result of the marketing team taking out the materials that have been hidden for a long time and distributing them.
At the end of the movie cycle, Jia Ling's gimmick had already attracted enough traffic, and at the same time began to sublimate her, so the hot search became, "Jia Ling faced up to her talent for the first time" and "Jia Ling has seven works to be broadcast".
And Jia Ling**'s documentary was originally scheduled to be broadcast on February 22, perhaps in consideration of the marketing rhythm, but now it has been delayed.
Why is the box office of "Hot and Hot" cheating? For a long time, Jia Ling's weight loss of 100 pounds has been the biggest publicity stunt of this movie, whether it is a hot search, **, the official film, and even the MV shot by Jia Ling herself, which is also emphasizing this point through the same frame of fat and thin.
And was counterattacked, Jia Ling knew that there was a problem, and repeatedly emphasized that this was not a **movie, and losing 100 pounds was just the smallest highlight of the movie, which was simply spiritual**. said no, the hand to make money has not stopped.
Whether Jia Ling is worth publicizing or not, you can see how actor Wang Jinsong does it.
The host asked him about "Ming Dynasty 1566".Yang Jinshui pretended to be crazy and then was pricked with needles and poured cold water, asking if it was true.
Dongwang Jinsong is really pricking needles, and he is really pouring cold water. This matter was repeatedly mentioned, but he was actually reluctant to talk about it. Why?
"This is an assumption, suppose that day, I am not willing to let cold water pour on me in March after the Spring Festival, I am not willing to let acupuncture pricked my face, then I am not an actor, and I am not qualified to talk to you about acting today. ”
"If this thing is emphasized repeatedly, it becomes hypocrisy. It is that you take out the hardships that this profession should endure, the so-called showing off. ”
Since the plot of the film is not too hard, and the ideology is basically zero, the sailors who brought their own dry food were dispatched and began to rely on feminism.
For example, a female up master commented on "Hot and Hot", ".Because male directors always seem to be obsessed with a grand narrative, the starring actor's overly shiny achievements often lower the scale of empathy, but the softness, delicacy, tenacity, and strength of women do not pursue success in the secular sense, but are closer to us ordinary people
This kind of cybergod-like ignorance would waste my saliva for a second to refute, but she is actually right about one thing, that is, "not pursuing success in the worldly sense".
So they used language corruption, saying that "Hot and Hot" brought them "become a better self", and it is not clear what this "better self" means.
I don't know if this is neoliberal values or consumerism, not to transform the world, but to transform yourself, in fact, this is a very sad thing.
In the era of the planned economy, men and women were paid equally for equal work, and women carried half of the sky, and it was true that there was something, but in the era of market economy, they were also given more job opportunities, and most of them did not look at gender, only to see whether they could create value.
As a result, some women have embarked on the path of "her power" and "love themselves"., just like Du Leying in "Hot and Hot", she wants to win once, but instead of striving for a better job and fighting for her career, she focuses on the changes in her body and relies on boxing to reinvent herself.
Is this realistic? A person whose job is unstable and who can't make ends meet, just because of some changes in his image, seems to be able to embark on the broad road of life, and I am also speechless.
Even if you really take boxing as a career, you can win the championship and get the honor. But if it is only as an interest, the interest is to burn money, it is a consumable, it is to be attached to the material foundation.
However, I can also understand that the core of "Hot and Hot" is indeed very much in line with the elite group of small bourgeois in contemporary cities, who evade responsibility every day, focus on the pursuit of freedom, go to Zibo in summer, go to Harbin in winter, and go to the Peace Hotel when "Flowers" is popular, and achieve a "better self" every time.
Consumption, play, taking beautiful photos, OOTD, of course, there is nothing wrong with these, but you can't take the capitalist symbolic landscape as a sign of "awakening", otherwise it will be a joke.
Just like when they saw Du Leying on the beach wearing a long dress, and saw Jia Ling in the MV with flaming red lips and long legs under the blessing of the filter, they thought that this was turning into a butterfly and becoming a better version of themselves.
And all this, after returning to reality, has become a transfer payment proposition of "how much should the bride price cost". I finally understood, I got better, I got stronger, and the cost was borne by others.
It can be said that the blessing of feminism has made "Hot and Hot" even more undiscussable, because it involves something magical, and at the same time, this rich box office also continues to contribute RMB to the movie.
Director Wang Jing, who has been in the entertainment industry for decades, speaks at a much higher level than me, and he did not criticize the movie, but said".The excellent publicity of "Hot and Hot" and Jia Ling's hard-working fist fight deserve such a box office return
But I won't speak well, and I will offend people very much, Jia Ling's new film "Hot and Hot", the highlights are all in these four words. Hot is to buy hot searches, spicy is spicy eyes, rolling is rolling sheets, hot is dead pigs are not afraid of boiling water!
Jiang Wen was dissatisfied with the box office of the movie he made, saying that he was making dumplings to feed the pigs, which was admittedly a little arrogant, but people were at least willing to serve dumplings, and now some directors are eager to give the audience chaff every day.
Eat it, and press your head to ask you, if it's delicious, if you dare to say that it's not delicious, you will be slapped twice immediately, and then press your head into the chaff.
With this milestone success, I believe that this kind of vulgar marketing will continue, and the audience will continue to be fooled, but if they are fooled too much, they will never go to the cinema again.
Because they know that the film has been ruined and will only pollute the eyes, they will also remember the initiators who trampled on the film with despicable marketing, which is a permanent pillar of shame.