Chu Pu, who was once accused of "rotten streets", is now closed and is suspected of running away. On February 21, a reporter from Beijing Business Daily found that Chupu's *** on Tmall and Jingdong platforms had been closed; **The content has been emptied; Pinduoduo and Douyin*** are slashing prices and clearing their warehouses. All of a sudden, the news of Chu Pu's running away spread widely. At the same time as the big changes in the early general public, the home beauty instrument industry is also staging a wave of price reductions, and brands that have dropped thousands of yuan abound. And behind all this, perhaps the new regulations for home beauty devices are about to be implemented.
Close, empty.
**Closed, **emptied, the news about Chu Pu's running away spread on the Internet.
In this regard, a reporter from Beijing Business Daily called the first general China's first business Nanjing Jaguar E-commerce Nanjing Little Whale Shark Information Technology to verify, the former has not been connected, and the front desk staff said that they were not clear about the specific situation.
Pinduoduo*** customer service staff said: "I won't close the store and won't run away"; The sales staff of the Douyin *** live broadcast room said that the store will not be closed and will not withdraw from the Chinese market. In addition, a reporter from Beijing Business Daily found that Chupu **overseas*** was operating normally, and there was a beauty instrument product on sale. The store's customer service staff said: "I don't know the situation of other stores, but the store will not be closed, the instruments sold in the store are in line with the existing regulations, and the manufacturers will follow the new requirements in the future." ”
There is no accurate information about the reason why some platforms of Chupu cannot be searched and whether they will run away, but the home beauty instrument market, including Chupu, is staging a wave of price reductions.
In Douyin Chupu***, the product was marked with the words "Temporary Sale". On e-commerce platforms such as **, many RF beauty device brands are carrying out discount activities. Among them, the Musu beauty instrument played the slogan of "a small amount of inventory, a direct drop of 800 yuan to 1,000 yuan".
Regarding the price reduction of beauty device products, there is a view in the industry that this is the behavior of brands clearing inventory through discount activities before the implementation of the new regulations. This view has not yet been confirmed, but the impact of the upcoming new regulations on the "Guiding Principles for the Registration and Review of Radio Frequency Beauty Devices" on home beauty device brands cannot be underestimated. It is understood that the State Food and Drug Administration previously issued new regulations saying that they will be officially implemented on April 1, 2024. The new regulations clearly stipulate that RF instruments and RF instruments shall not be produced, imported and sold without obtaining a medical device registration certificate in accordance with the law.
As for whether there is an application for relevant qualifications and whether it will be sold normally after April, Musu*** customer service staff said that they have not received a specific notice, and it is still in the category of home beauty instruments, and the products can be sold normally. The customer service staff of silkn said that according to the regulations of the State Food and Drug Administration, the official effective date of the classification and definition of home beauty instruments is April 1, 2024, and the regular products that meet the safety production standards during the transition period can be sold normally.
A reporter from Beijing Business Daily inquired and found that there are not many beauty instrument companies that can be searched for filing applications. From the government service platform of the Ministry of Science and Technology, a total of four beauty device brands were searched for clinical trial filing information of Yameng, Huazhi, Miguang and OGP Time Muscle, and no relevant filing information was found for other brands.
The small number of enterprises applying for filing is related to the higher cost. The co-founder of the beauty device brand Huazhi previously mentioned in an interview with Zi**: "The cost of applying for clinical trials for relevant qualifications is high, and clinical trials are required to apply for product registration certificates, which are 2 years if they are fast, and 3-6 years or more if they are slow." It's not an easy task for a lot of brands. ”
The shuffle curtain opens.
The implementation of the new regulations will usher in a knockout competition for the home beauty device market.
Wu Daiqi, CEO of Shenzhen Siqisheng Company, said that if it is confirmed that the product fails to meet the requirements of policies and regulations in the future and cannot be sold, then it is the best way to deal with the inventory as soon as possible, but to a certain extent, it also reflects that the product may not be able to meet the requirements, and the sales volume is not ideal, and the company believes that it is better to end.
Before the official implementation of the "Guiding Principles for the Registration and Review of Radio Frequency Beauty Equipment", the standards related to domestic home beauty devices were mainly treated in accordance with conventional small household appliances, mainly involving GB47061. Safety of Household and Similar Electrical Appliances - General Requirements", GB T36419-2018 Household and Similar Uses, ** Beauty Containers, GB470615. Safety of household and similar electrical appliances** and special requirements for hair care appliances", etc. Among them, the "GB T36419-2018 Household and Similar Uses** Beauty Container" specially formulated for home beauty devices is only a group standard, and because it is not mandatory, it is not binding on beauty device companies.
To a certain extent, this has led to frequent chaos in the home beauty instrument industry. In 2020, Tripollar Chupu was accused of falsely promoting "FDA certification" after achieving good results in Li Jiaqi's live broadcast room. Later, due to the potential safety hazard of scalding in the product, Chupu Shangxin Cornerstone (Shenzhen) Technology said that it would recall more than 18 million Stop Eye household radio frequency beauty devices.
Now, as April 1 approaches, the RF beauty instrument will be officially included in the management of the third class of medical devices, which also means that the RF beauty instrument will be separated from the small household appliance track and enter the era of "machine name" that relies on curative effects.
Wang Chikun, an independent economist, said that the regulations of the beauty instrument industry will be gradually introduced and improved, the supervision will become stricter, and the industry norms and industry standards will be gradually formulated, and the industry self-discipline will gradually take shape, and there will be laws to follow.
The relevant person in charge of Yameng said that the introduction of the new policy is to raise the entry threshold of the industry and an opportunity for the industry to reshuffle.
Beijing Business Daily reporter Guo Xiujuan Zhang Junhua.