In 2023, the development trend of rural e-commerce will be good, and a series of policies will be introduced to increase support for rural e-commerce platforms, promote the upward and downward movement of agricultural products, and strengthen the construction of e-commerce logistics infrastructure. In addition, e-commerce platforms such as Pinduoduo and Douyin actively participate in the development of rural e-commerce, promoting the sales and brand building of agricultural products through live broadcasts and other forms.
On February 3, 2024, the "Opinions of the Communist Party of China on Learning and Using the Experience of the "Thousand Village Demonstration and Ten Thousand Village Renovation" Project to Effectively and Effectively Promote the Comprehensive Revitalization of Villages was announced, which is the 12th document focusing on the "Three Rurals" since the new era. The document proposes to learn and use the development concept, working methods and promotion mechanism contained in the "Ten Million Project", and take the promotion of comprehensive rural revitalization as the general starting point of the "three rural" work in the new era and new journey.
From poverty alleviation to rural revitalization, rural e-commerce has also entered a new stage of development. In this context, the "Belt and Road" TOP10 influential social think tank Network Economic and Social E-commerce Research Center and rural e-commerce station jointly released the annual "2023 China's Top 100 Agriculture-related E-commerce "Top 100 List".
Mo Daiqing, director and senior analyst of the online retail department of the E-commerce Research Center of the Network Economic Society, introduced that agriculture-related e-commerce is to realize the functions of industrial products going to the countryside, agricultural products entering the city, and resource docking through the e-commerce platform, and through the e-commerce platform to open up the communication between agriculture, rural areas, farmers and cities, and resource sharing, the service objects include agriculture, rural areas and farmers.
1.Comprehensive platform category (10):Pinduoduo, Jingdong, **Vipshop, Douyin e-commerce, Kuaishou e-commerce, 832 platform, supply and marketing e-home, Lecun Tao, Huitongda;
2.Fresh e-commerce (19):Dingdong Food, Jingdong Daojia, Little Elephant Supermarket, Benlai Life, Hema Horse, Duodian, Pupu Supermarket, T11, Shixing Fresh, Fresh Legend, Cai Cost-effective, Pig Fresh, Meituan Preferred, Duoduo Buy, Xingsheng Preferred, Sounongfang, Basket Fresh, Guanmiao Technology, Kangduoxian;
3.Agriculture B2B (13):Zhongnong Network, One Mu Field, Sea Fresh, Frozen Products**, Rural Credit Interconnection, Jiunong Cloud, 58 Agriculture, Seven Kilometers, Breck, Raw Food Technology, Younong Technology, Egg Small.
Second, frozen product cloud;
4.Agricultural products e-commerce (20):Huinong.com, Baichengyuan, Laisanjin, 100,000 farmers, Super Grain Network, Chinese cabbage technology, Flash Rabbit, COFCO Technology, Helping farmers ** chain, Farmer Brothers, Micro Product Zhiyuan, Linghua Xinda, Panda Youli, Tea Language Network, Yougou Ecology, Big Food Network, Urban Farmers, Original Taste, Wutianjia, Farm Interconnection;
5.Information services (10):Yi Nongyuan, Nongguang Yunshang, Tuliu Network, Jutu Network, Grain Network, Go to the Bar to See, Xinfadi Fresh Network, Lanmai E-commerce, Qiancai Network, Yulaixiang;
6.Agricultural e-commerce (12):No. 1 Agricultural Business, Nongyi Network, Ai Seed Network, Dafeng Harvest Agricultural Materials**, Zhuohao Shares, Zhongnong Lihua, Wonong Shares, Grabbing Agricultural Resources Network, Kenfeng Seed Industry, Tianchen Cloud Farm, Nongda, Nongtao Network;
7.Service providers (16):Dongfang Liang, Shennong Group, Caidongjia, Zhongke Fuchuang, Agricultural Development Group, Xingtan Orange, Red Mill, Caixiaomi, Gudeng E-commerce, Xinxin Farmer, Belt What, Le Life, Fengjing.com, Zhongnonglian, Houji Digital Agriculture, Pingpu Technology.
The list is based on the enterprise data included in the e-commerce big database "Dianshubao", including the market value of enterprises, unicorns, Maxima, ** platform scale, revenue, profit, sales, investment and financing (valuation), rating and other hard indicators, as well as soft indicators such as industry influence and word of mouth.
Compared with the "Top 60 List" in 2021,65 new companies were added, including: Douyin e-commerce, Kuaishou e-commerce, 832 platform, Jingdong Daojia, Xiaoxiang Supermarket, Cai Weihua, Zhu Xing Xiansheng, Duoduo Buy, Xingsheng Preferred, Sounongfang, Basket Xiansheng, Guanmiao Technology, Rural Credit Internet, Jiunong Cloud, 58 Agriculture, Seven Kilometers, Breck, Original Food Technology, Younong Technology, Danxiao.
2. COFCO Science and Technology, Bangnong ** Chain, Farmer Brothers, Micro Product Zhiyuan, Linghua Xinda, Panda Youli, Tea Language Network, Yougou Ecology, Big Food Network, Urban Farmers, Original Taste, Wutianjia, Go and See, Xinfadi Fresh Network, Lanmai E-commerce, Qiancai Network, Yulai Xiang, Dafeng Harvest Agricultural Materials, Zhuohao Shares, Zhongnong Lihua, Wonong Shares, Grab Agricultural Resources Network, Kenfeng Seed Industry, Tianchen Cloud Farm, Nongda, Nongtao Network, Dongfang Liang, Shennong Group, Caidongjia, Zhongke Fuchuang, Agricultural Development Group, Xingtan Orange, Red Mill, Cai Xiaomi, Gudeng E-commerce, Xinxin Farmers, What to Take, Le Life, Kangduoxian, Frozen Product Cloud, Farm Internet, Fengjing.com, Zhongnonglian, Houji Digital Agriculture, Pingpu Technology.
There are 24 companies on the list, including: Suning Tesco, Weicun, Daily Fresh, Yipin Fresh, Baiguoyuan, Vegetable Steward, COFCO Womai, Lehe Food, SF Preferred, Fresh Century, Tiantian Orchard, Xinfadi Fresh Network, Qilin Fresh, Jiulu ** Chain, Flying Bear Lingxian, Vegetable Dongpo, BESTORE Store, Three Squirrels, Baicaowei, Pot Ring, Yifutang, Weiback, Zhangzidao, Xinfro.com.
Mo Daiqing, director and senior analyst of the online retail department of the E-commerce Research Center of the Network Economic Society, said that from the classification of the top 100 list, the advantages of rural e-commerce platforms are different, and the resource investment is also different. For example, JD.com in the integrated platform focuses on logistics and distribution, and Pinduoduo tends to provide technical support, but the competition between the platforms in helping agriculture and rejuvenating agriculture is benign, and the purpose is to better promote rural development. In addition, with the popularity of live broadcast e-commerce, all kinds of agricultural assistance activities have also been frequently moved to the live broadcast room by e-commerce, so Douyin e-commerce and Kuaishou e-commerce have also entered the list.
With the development of e-commerce in recent years, especially the development of fresh e-commerce, the first chain of agricultural products, profit paths, sales channels, etc. have undergone great changes, and traditional e-commerce is evolving in the direction of diversified models, and e-commerce has gradually advanced from the beginning of "going to the countryside" to the digital and intelligent stage.