This winter, with the boom of ice and snow tourism in Harbin, the sales of ice and snow tourism cultural and creative products empowered by digital technology have also become popular, adding another fire to Harbin's ice and snow hot economy.
At the intersection of ** Street and Traditional Chinese Medicine Street in Daoli District, Harbin City, the "Longyue Northern Magic Train" lined up as soon as it opened for business, and it was the Internet celebrity cultural and creative "Magic AR Series Refrigerator Magnet" that everyone rushed to buy.
Wang Ying, sales manager of Longyue (Heilongjiang) Cultural Tourism Science and Technology Innovation Industry Development, said: "These two have sold more than 100 in one morning in a small number of goods. It took about four or five minutes, and it was all over. If you can't buy it, you have added a WeChat group, and we now have 20 groups, all of which are full. ”
Bi Jiawei, a tourist from Hebei, said: "This refrigerator magnet is very good-looking when you look at it on the Internet, and a small animation comes out when you scan the code, and the words are particularly good-looking, but unfortunately, the other three classics seen on the Internet are gone." ”
Song Xiuzhi, a citizen of Harbin, said: "My relatives came from Hubei, and there was a one from Beijing, and I didn't buy it when I left. ”
"Magic AR series refrigerator magnet" is a cultural and creative product jointly created by Longyue Heilongjiang Cultural Tourism Science and Technology Innovation *** and Puppy Creation Studio, the first batch of 10,000 sets were sold out within 5 days of listing, and the pre-order volume has now exceeded 100,000. Behind the popularity, thanks to the whimsy of the designers, digital technology has given new vitality to the otherwise ordinary refrigerator magnets.
Pei Ye Yangwei, planning director of Longyue (Heilongjiang) Cultural Tourism Science and Technology Innovation Industry Development, said: "The designers of the magic AR series refrigerator magnets are two little girls, they said in the design process that the refrigerator magnets are a bit monotonous, and they thought of a lot of new ideas, hoping to create this refrigerator magnet in an interactive way. ”
In addition, on this "magic train", there are intangible cultural heritage white porcelain lilacs, ice and snow series theme silk scarves, Heilongjiang series theme paper carving lanterns ......These rich cultural and creative products are the results of the linkage and cooperation between Longyue Culture and the cultural and creative paper products team of the Palace Museum, creative design companies and other teams and artists. Wang Jing, general manager of Longyue (Heilongjiang) cultural tourism science and technology innovation industry development, said: "With culture and art as the foundation, with science and technology to empower products, with financial investment to help R&D and operation, we plan to invest 50 million yuan in the second phase of the project, to land a cultural and creative digital industry center, apply digital technology to cultural and creative products, and incubate a series of scientific and technological cultural and creative brands." ”
*: Longtv News Network.