Recently, "Erbin" has frequently rushed to the hot search, and the cultural and tourism departments around the country have taken turns to appear, each showing their skills to endorse the cultural tourism of their hometown in different ways, and even many netizens have become "supervisors", shouting to their hometown cultural and tourism departments to "copy homework", and the local cultural and tourism departments have "opened the book" on the Internet, racked their brains to plan the content, and tried their best to "get out of the circle" in a fancy way.
It is true that the local director of culture and tourism "endorses" his hometown online, which can expand the popularity and influence of the local cultural and tourism industry to a certain extent, attract more tourists through traffic, stimulate the local economy, and increase the income of the tertiary industry. But judging from the actual situation, there are also some cases of "overturning", which not only did not attract tourists, but caused netizens to "complain".
If you can't pass the network barrier, you can't pass the era barrier. It is understandable that the cultural and tourism departments in various places have tried to rub "hot spots" and absorb traffic on the Internet, but they need to learn the Internet, study netizens, give full play to the advantages of the official platform, and consider the fun, timeliness, authority and seriousness as a whole while pursuing traffic. The endorsement of local cultural tourism should be "rolled" out of the level, "rolled" out of the effect, and achieved "volume" and degree.
First, the endorsement of cultural tourism does not necessarily have to be on camera for the director. The endorsement of the director of culture and tourism can exert official authority, which is easier to attract traffic and easier to "get out of the circle". However, not all directors of culture and tourism are suitable for filming, and some directors of culture and tourism have their own characteristics of "anchors", and taking the initiative to release cultural and tourism works on camera can have a positive effect; Some directors of culture and tourism are chasing ducks to the shelves, watching others on camera, feeling that they can't lag behind, although they have been planned and designed in advance, but the effect is unsatisfactory; Some directors of culture and tourism are not suitable for filming, and due to the pressure of work and work, they have produced some far-fetched and poorly disseminated works, which is counterproductive.
Second, the endorsement of cultural tourism should pay attention to truthfulness, sincerity and sincerity. Some cultural and tourism endorsements are too exaggerated, focusing on superficial efforts, which seems to be very powerful, but in fact it is false propaganda; Some cultural tourism endorsements are too blunt, with obvious traces of routines and procedures, no characteristics, lack of characteristics, cannot catch consumers, and cannot achieve the effect of promoting cultural tourism; Some cultural and tourism endorsements do not really dig hard, but only engage in some "earthy" works, which are perfunctory and perfunctory.
The third is that the endorsement of cultural tourism should be made on the basis of doing enough internal strength. In some places, cultural and tourism resources are not abundant, the infrastructure cannot keep up, and the reception capacity is limited, but simply in order to stimulate the economy, it is very dangerous to put out the rumors on the Internet and set up the "human design". Some places have unique natural resources, and the number of tourists is relatively fixed every year, but after the sudden "fire" on the Internet, the number of tourists has skyrocketed and become overcrowded, destroying the natural environment on the one hand, and exceeding the local reception capacity on the other hand.
There is no doubt that the starting point of cultural tourism endorsement is good, but it must be "volume" and measured, and we look forward to the emergence of more cultural and tourism endorsement works full of true feelings and real materials, so as to better attract the attention of the masses and promote the high-quality development of cultural tourism work in various places.
Author: Duan Chuping).