January's new energy vehicle sales data show that in addition to the growth of the world, the sales of other new car companies are declining, and another dark horse of fuel vehicle companies has successfully run, proving that Jiang is still old and spicy, and fuel car companies that have come out of the market have begun to raise their butcher knives.
However, this does not mean that the rise of fuel car companies is accidental. Rather, it is the result of deliberate and long-term accumulation. Geely is one of them. Geely with 650,000 units (including sub-brands such as Galaxy and Extreme Helium) ranked second in the new energy vehicle market, and its sales doubled year-on-year, making it one of the fastest-growing automobile companies. In addition to Geely, the sales of fuel car companies such as Changan and GAC are also good, and the Great Wall has quietly achieved a lot of sales, and the sales volume of the Great Wall in January has reached 2500,000 units. These fuel vehicle companies began to make rapid efforts after failing to pay enough attention to the new energy vehicle market and missing the first wave of dividends.
February's new car sales data reflect a strengthening of this trend. In addition to Geely, the sales of fuel car companies such as Changan, Great Wall, GAC, and Haval are once again **, while the sales of other new car companies are declining. Changes in the new energy vehicle market mean that this part of the new car companies will have a new round of bankruptcy and be eliminated from the market. The automotive market is about scale advantages. With sufficient scale advantages, fuel car companies can maintain a huge after-sales service system, and car buyers have always had very high requirements for after-sales service. In contrast, some new car companies cannot compete with fuel car companies in this regard, which has also led to the strong rise of fuel car companies.
The rapid development of the new energy vehicle market does not mean that everything is going smoothly. On the contrary, the new energy vehicle market is also facing some difficulties.
First of all, the uncertainty of subsidies is one of the main problems faced by the new energy vehicle market. In the early years of the development of new energy vehicles, some new automobile companies had ushered in a wave of development, because of the generous subsidies for new energy vehicles at that time. However, with the rapid decline of subsidies, the first batch of new car manufacturers soon closed down, and the new energy vehicles produced by these companies even became garbage in car cemeteries. This also teaches lessons to the owners of those new energy vehicles who have bought them.
Secondly, the durability and reliability of new energy vehicles are also worrying. Although the continuous development of new power technology has greatly improved the performance and mileage of new energy vehicles, fuel car companies have been long-term technology accumulation and verification in terms of safety, chassis technology and integration of various auto parts, which makes car buyers more trusted by fuel car companies.
Finally, the construction of charging infrastructure is also a bottleneck in the development of the new energy vehicle market. Although there has been a great breakthrough in the construction of charging piles in recent years, there are still some problems with charging piles compared with the density and convenience of fuel filling stations. This has also led to concerns among car buyers when considering the purchase of new energy vehicles.
First of all, fuel car companies have obvious advantages in the after-sales service of automobiles. Car buyers have always had very high requirements for after-sales service, and fuel car companies with sufficient scale can maintain a huge after-sales service system to provide better service guarantee for car buyers. In contrast, some new car manufacturers have certain deficiencies in after-sales service, which also leads to the hesitation and concerns of car buyers about new energy vehicles.
Secondly, fuel car companies are more reliable in terms of vehicle technology. Although the continuous development of new power technology has made a huge breakthrough in the performance and mileage of new energy vehicles, safety, chassis technology and the integration of various automotive components are still very important for the durability and reliability of the vehicle. After long-term technology accumulation and verification, fuel car companies have more mature and reliable vehicle technology, which makes car buyers more confident in fuel car companies.
Finally, fuel car companies have the advantage of scale. In the automotive market, scale is very important. According to January data, BYD, Geely, Chery, Changan and other companies have sold more than 200,000 vehicles, which allows these companies to better respond to market changes and competitive pressures, so as to maintain sustainable development and provide better products and services.
In the face of the rise of fuel car companies and changes in the new energy vehicle market, many new car companies are in trouble.
First of all, due to the lack of experience and scale, some new car manufacturers are unable to cope with market competition and technological challenges. Their technology accumulation in the field of new energy vehicles is insufficient and cannot compete with fuel car companies. At the same time, they are also faced with the inability to maintain a large after-sales service system due to their small size, which also leads to fewer choices among car buyers when considering the purchase of new energy vehicles.
Second, new EV manufacturers are facing the challenge of market changes in the context of reduced subsidies and imperfect charging infrastructure. Some new car manufacturers are overly reliant on subsidies, and when subsidies are reduced, they cannot afford the impact on their business development. In addition, the imperfection of charging infrastructure also limits the popularity and sales of new energy vehicles.
Finally, the competition in the new energy vehicle market is also becoming increasingly fierce, and the high degree of product homogeneity of new energy vehicles makes it difficult for new car manufacturers to stand out in the market. Consumers are more inclined to choose companies with reputation and credibility when buying cars, which also makes it difficult for some new car manufacturers to compete for market share.
To sum up, the rise of fuel car companies and the dilemma faced by new car manufacturers are determined by the law of market competition.
With their own scale advantages and technology accumulation, fuel vehicle companies have risen rapidly in the new energy vehicle market. They are able to provide better after-sales service and reliable automotive technology, which also makes car buyers more inclined to choose gasoline car companies.
However, new automakers are facing problems such as reduced subsidies, insufficient technology and scale, which put them at a disadvantage in market competition. Some companies may be at risk of going out of business due to their inability to cope with market changes and competitive pressures.
The development of the new energy vehicle market also needs to solve the problems of imperfect charging infrastructure, technological improvement and product differentiation. Only through continuous innovation and efforts can we promote the development of the new energy vehicle market and provide consumers with better choices.
To sum up, the law of market competition determines the rise of fuel car companies and the dilemma faced by new car manufacturers. Only by continuously improving technology and strengthening scale advantages can we remain invincible in the new energy vehicle market. At the same time, we should also increase support for the new energy vehicle market to provide a better development environment for potential new car manufacturers.