In the last quarter, the monthly active users (MAU) of the streaming platform increased by 28 million, not only exceeding the company's expectations, but also bringing the overall monthly active user number to 60.2 billion, a new record for the Swedish company.
Spotify's full-year revenue for 2023 was €3.7 billion, up 16% from 2022, and while revenue reached a loss of €75 million, their advertising revenue reached 5.An all-time high of 0.1 billion euros. Spotify revealed 60.2 billion active users, 23.6 billion are paid Premium service users, and the rest are ad-supported free service users, compared to 20.5 billion, an increase of 15%.
I believe that the most satisfying thing for Spotify is that they have achieved growth in all regions of the world, with Latin America being the most prominent. The Spotify Wrapped campaign held at the end of last year attracted 22.5 billion users participate, and they are promoting audiobook services in the United States, where paying users can listen to 15 hours of audiobooks per month. The number of active users is expected to reach a further 6 in the first quarter of 20241.8 billion, while paying subscribers are estimated to increase by 3 million.
Data & ***gsmarena