If you want to ask who is the best-selling domestic sedan in 2023, I'm afraid that BYD Qin plus will say second, and no one will dare to say first!
Looking back on the domestic sedan market in 2023, among the top 10 models, BYD has four models: Qin Plus, Dolphin, Seagull and Han, among them, Qin Plus ranks first with 434213 units, 58,419 units more than the second place Sylphy 375794. Qin plus, the king from the dynasty, launched a starting price of 7 as soon as he resumed workThe 980,000 yuan Qin PLUS DM-i Glory Edition, how can the joint venture fuel vehicle of about 100,000 yuan in the same level and other models live?
The starting price is less than 80,000 yuan, and Qin plus walks on two legs
From the perspective of the best-selling cars in the sedan car market of about 100,000 yuan, Qin plus, Sylphy, Lavida, Corolla, Yidong, Bora, Xingrui, Cruze, Changan UNI-V, Lei Ling, Elantra and above have a total sales of more than 100,000 models last year, and the share may be eaten away by Qin plus step by step.
In terms of appearance, Qin plus is not inferior to his opponents! In terms of purchase cost, the purchase of Qin plus is less than the best-selling joint venture 100,000 yuan fuel vehicle, and many cities do not restrict Qin plus! The key is the cost of use, the cost of Sylphy, Lavida, Corolla, Bora and Elantra and other cars is very low in the camp of fuel vehicles, and the fuel consumption of Qin plus feed is as low as 46L 100 kilometers, daily short-distance home charging can also be pure electric travel, this fuel consumption even the most fuel-efficient joint venture fuel car Sylphy and Corolla, but also willing to bow down.
The Qin PLUS is a two-legged walker, and one leg is a DM-i plug-in hybrid model, which is available in two versions with a NEDC pure electric range of 55 km and 120 km. One leg is an EV with a range of 420 km, 510 km and 610 km. Glory Edition and Champion Edition, adding up to more than 20 models, such a huge subdivision of models, ** from less than 80,000 yuan to 170,000 yuan up and down the product market strategy, which 100,000-level family car can stand it!
Behind Qin plus's launch of the ** war is the embodiment of cost advantage
On the first war, Qin plus's best-selling and large-scale production can greatly reduce manufacturing costs, once Sylphy and Lavida such best-selling cars, in order to compete with Qin plus at low cost, but Qin plus can be exempt from purchase tax and unlimited travel and other welfare policy support, Sylphy and Lavida can only be reduced to about 70,000 yuan at present, competing with Qin plus.
From the point of view of peace of mind, Sylphy and Lavida and Corolla are indeed the most worry-free and fuel-efficient models of 100,000 yuan traditional fuel cars, but in the face of the rise of plug-in hybrid new energy, the lethality of Qin plus is too great. In addition, BYD's mature technology in the field of DM-i plug-in hybrid and EV electric vehicles, except for Tesla, no car company can compete with BYD in terms of technology and cost!
BYD's technology and cost advantages have allowed Qin plus** to continue to decline, and it has dropped to less than 80,000 yuan. Even the Qin Plus Honor Edition entry model is equipped with a reversing camera, cruise control, Bluetooth and NFC car key, 101-inch central control screen, 4G car networking, leather steering wheel, 88-inch LCD instrument cluster, faux leather seats, and PM2 in the car5. The configuration of the filter device is much higher than that of the entry-level beggar version of joint venture fuel vehicles such as Sylphy, Lavida and Corolla.
Write at the end
Qin plus pushes the glory version** down to 7Starting from 980,000 yuan, if the dealer makes a profit, I am afraid that models such as Sylphy and Lavida are difficult to parry, as the best-selling car in China, the launch of the glory version of Qin plus, through the layout of plug-in hybrid and pure electric models, it can be said that it is all over the place, one is dominant, the key is that there is welfare support such as exemption from purchase tax and unlimited travel. Of course, even if the emaciated camel is still bigger than the horse, the Sylphy and Lavida are still very popular, but their share is gradually shrinking. In 2024, the 100,000-yuan family car market will be more bloody, and Qin plus is likely to still dominate!