Time flies, and the wanderers who have returned home listening to the sound of cannons have recently packed their bags and gone to distant places to work hard, and many people have begun to withdraw from the Spring Festival file like the four films, and the Spring Festival file has also ushered in the closing moment. The overall performance of the films in this year's Spring Festival file is quite competitive, and when no one was optimistic about it at the beginning, it actually exceeded 8 billion box office, 1A record of 600 million moviegoers also set a record. 
And the biggest winner of this year's Spring Festival file is Jia Ling's "Hot and Hot", the movie adapted from the Japanese film "100 Yuan Love" can win 2.8 billion box office in the Spring Festival file, I have to admire Jia Ling's two performances after becoming a director, one "Hello Li Huanying" swiped the Internet, and one "Hot and Hot" became the winner of the Spring Festival file again. 
Super high box office performance and up to 7The score of 9 is enough to prove Jia Ling's performance in this film, but I have to say that Jia Ling's ability in film marketing is first-class. From the first **100 catties, to the recent chorus of "fat and thin" Jia Ling on the same stage, it can be said that from the beginning of the year to the end of the year, such bombarding marketing has also helped the film to always take root in the Spring Festival. 
It can be said that Jia Ling used the thinking of a new director to rub the marketing strategies of a bunch of old directors on the ground, which can almost become a classic case of future film release marketing, of course, her works also supported her such large-scale marketing, and there was no phenomenon of marketing backlash leading to the collapse of the box office. 
On the other hand, "Flying Life 2" can be said to be as decent as my original preset, whether in terms of marketing or performance, it does not show a unique situation, and it is also related to the fact that it was limited by the previous work as a sequel. But what I didn't expect was that the box office performance of this year's Spring Festival stalls was so good, which made the box office of "Flying Life 2" look much stronger than the first part. 
In recent years, the film and television industry has gradually begun to abandon traffic artists, and found that many traffic artists do not carry the box office as online fans say, and the people who can really carry the box office over the years are basically old people, except for Wu Jing, Huang Bo and others, the most obvious is Shen Teng. In recent years, as long as there are movies starring Shen Teng, the box office and film schedule are not bad, which can be regarded as a real box office elixir. 
However, in recent years, Shen Teng has also affected his reputation because of several cameo films, and it is gradually no longer a must-see situation for Shen, but this year, "Flying Life 2" still supported its chassis in the face of the more impactful marketing method of "Hot and Hot", and ensured that it has not been opened up too far by the other party, and unconsciously gained 2.5 billion box office. 
Among them, "Bear Infested" is the most stable existence, basically as long as it is released, it can receive a box office of about 1.5 billion, and the movie-watching group is the most stable one, which is basically not affected by any blockbuster. On the contrary, there are a few days during the Spring Festival, and "Bear Infested" is the existence with the highest attendance rate, which shows how strong the appeal of children's cartoons is in the Spring Festival. 
Another film, Zhang Yimou's "Article 20", experienced a downturn in the early stage, and after the second day of release, its own reputation gradually fermented, the attendance rate continued to increase, and on the fourth day, it began to gradually increase the film scheduling ratio, sounding the clarion call for counterattack. It's just that for "Article 20", there is not much time left for it during the Spring Festival, and on the closing day of the Spring Festival, the daily box office of "Article 20" finally came to the second, and it is only less than two million away from the first. 
According to today's attendance, "Article 20" is likely to become the box office champion after the Spring Festival, but the box office after the Spring Festival is basically very few, and it is a bit difficult to surpass the total box office of "Hot and Hot" and "Flying Life 2", but the counterattack of "Article 20" still makes many people see the treatment that a good film should have. 
This film did not succeed in stimulating the audience's desire to watch the film because of the title problem earlier, but after watching the film, many people were still resonated by the difficult problems encountered by ordinary people in the film. This is also an important reason why this film can counterattack, generally speaking, this kind of movie close to life is difficult to shoot, and if it is not shot well, it is easy to overhead and cause the audience not to buy it.
But the need for fairness and justice is engraved in everyone's bones. In addition to these four movies, the four subsequent scheduled movies have all chosen to withdraw due to various problems, which work have you watched during the Spring Festival this year?