This is a different and celebrated New Year's "auspicious" city with 10,000 people: characteristic temple fairs and Internet celebrity check-in places from all over the country gather in one street and alley. Users holding "invitations" are looking forward to digital people, who are dressed in gorgeous costumes and wander through the streets with ancient charm, and can change their clothes with a slight wave of their fingers, and enjoy the scenery of various places at their fingertips. Wonderful activities such as praying for blessings in the Spring Festival, watching fireworks, and grabbing red envelopes are lively, and the steaming fireworks linger in the auspicious scene, bringing the joyful and peaceful atmosphere of the Year of the Dragon to a climax.
*The "Yangbo" Digital Culture and Art Museum (hereinafter referred to as the "Yangbo" digital platform) of Radio and Television Station deeply integrates traditional culture and modern digital technology, highlights the profound heritage of traditional Chinese culture in the new journey, and grandly launches the "2024 Yangbo Dragon Year New Year Cloud Temple Fair" on the Lantern Festival from Chinese New Year's Eve to the 15th day of the first lunar month!
The mountains and rivers are far and wide, and the lights are amiable. The mellow and rich flavor of the New Year is refreshing, and the cultural flavor of the same line tugs at the heartstrings. The "2024 Yangbo Dragon Year Cloud Temple Fair" is officially opened, inviting every Chinese son and daughter to participate in the New Year feast and enjoy the Chinese New Year in folk customs in a trendy way!
Technology empowers culture
The IP of intangible cultural heritage and folk culture has been upgraded
The "2023** Radio and Television Spring Festival Gala", "* Radio and Television 2023 Network Spring Festival Gala" and the "News Network" of the main station have created hundreds of millions of ** in the "2023** Radio and Television Spring Festival Gala", "*Radio and Television 2023 Network Spring Festival Gala" and the "News Network" of the main station. Celebrate the Chinese New Year in the city.
Dragon travel to China, open a new way to celebrate the New Year digitally. The "2024 Yangbo Dragon Year New Year Cloud Temple Fair" continues the positioning of traditional culture and cutting-edge technology, and extends a variety of temple fair themed activities such as "visiting Tongle Street, customizing the face of the digital clone, grabbing free tickets to scenic spots, enjoying blessing fireworks, and checking in at stores", and strives to create a large-scale immersive interactive space.
Through the selection of characteristic temple fairs and Internet celebrity check-in places in different regions of the country, the cloud temple fair will present cultural museums, arts, New Year customs and other cultures in digital form, focusing on displaying the excellent cultural digital achievements of all parts of the motherland, empowering national brands and local cultural tourism, rendering the color of the times for the traditional background, awakening the emotional resonance and spiritual resonance in the depths of memory, and users can feel the strong New Year's flavor of the north and south of the river without leaving home.
With the ancient for the new, highlighting the cultural tension
Immerse yourself in the scene and feel the charm of culture
Users borrow digital avatars to fly into the cloud temple fair, and first enter the "Tongle Street", which condenses characteristic temple fairs and Internet celebrity check-in points. Here, users can shop in the store and win great prizes by participating in the page activities.
2024 Yangbo Dragon Year New Year Cloud Temple Fair" "Tongle Street" AIGC scenery.
"Tongle Street" uses AIGC technology to create an excellent scene of one day and one scene. The starry and fireworks clear night sky is a yearning for people, and the snow-capped and snow-covered snow scene also conveys the auspicious meaning of "Shenzhou welcomes the new year, Ruixue is a good year" to thousands of households.
The 2024 Yangbo Dragon Year New Year Cloud Temple Fair" enters the free experience area from Tongle Street.
By clicking on the page of "Tongle Street", users can enter the self-owned experience area of the "2024 Yangbo Dragon Year New Year Cloud Temple Fair".
The Cloud Temple will continue to deepen the IP concept of digital intangible cultural heritage folk culture. With beautiful pavilions and pavilions, a changing scenery at dawn, and lively folk performances, the Cloud Temple will take Shishan Island as the design framework, and if a scroll of antique and ancient rhyme outlines the ancient charm of Haiyan River, the history, culture and customs will be narrated in the form of intangible cultural heritage activities and folk performances.
2024 Yangbo Dragon Year New Year Cloud Temple Fair" scene of the famous Spring Festival couplets.
The 2024 Yangbo Dragon Year New Year Cloud Temple Fair refers to the architectural style of the Tang Dynasty to build the main scene, using red and white elements as the main colors, and the snack shops with north and south characteristics, the handicraft area of non-genetic inheritance, the dazzling New Year's goods stalls, and the clothing block with full national charm create a department store street in the ancient painting classics, presenting a "auspicious" city atmosphere of "the most fireworks in the world and soothing the hearts of secular mortals".
Around the traditional archway of posting the Spring Festival couplets written by famous artists, the cloud temple will be filled with an auspicious atmosphere with suitable shades. Brilliant dragon-shaped fireworks bloom in the air, echoing the dragon platform. The dragon is entrenched on the top of the stone mountain, its body is mighty, and its momentum is majestic. The Cloud Temple Fair shows the spiritual totem of the Chinese nation in a concrete form, and also uses the dragon as a cultural clue throughout various scenes and gameplay.
2024 Yangbo Dragon Year New Year Cloud Temple Fair" scene.
In addition to its own experience area, users can explore many venues such as Hongya Cave in Chongqing and Yu Garden in Shanghai by swiping the long map of "Tongle Street".
The three games of Ten Thousand Blessings to Ten Thousand Homes, Prayer Tree Prayer Blessing, and Fireworks are wonderful, and the "2024 Yangbo Dragon Year New Year Cloud Temple Fair" also expands the freedom of digital people and new ways to play folk activities.
The 2024 Yangbo Dragon Year New Year Cloud Temple Fair "digital human face pinching and dressing function display.
Users can experience the interesting operation of digital people pinching their faces and changing clothes in the cloud temple fair, and the digital people with more affinity and fashion sense enhance the co-creation ability of this cloud temple fair and enrich the new experience of the cloud temple fair.
At the same time, the "Dragon Ball Rain" that swiped the screen has become an offline "pass" to the cultural tourism of scenic spots across the country, offering users a New Year gift.
2024 Yangbo Dragon Year New Year Cloud Temple Fair" interactive experience of "Dragon Ball Rain".
In the cloud temple fair, the book is blessed, the lantern festival is visited, the lanterns are admired, and the roots of the "descendants of the dragon" are found, and the digital people are borrowed to pass through the weaving crowd, and the New Year's "auspicious" city thousands of miles away is immediately at the fingertips. The "2024 Yangbo New Year of the Dragon Cloud Temple Fair" realizes the simultaneous development of tradition and technology, breaks through the limitations of time and space, adds firewood and salary to the "fireworks" rising in the Year of the Dragon, and irrigates the roots and shoots of the excellent traditional Chinese culture.
The combination of virtual and real depicts a better future
Online and offline to draw the New Year blessing scene
Virtual and real coexist, online and offline dance together. The "2024 Yangbo Dragon Year New Year Cloud Temple Fair" not only upgrades the new way of digital New Year, but also creates offline branch venues, launches "dream linkage" with cultural tourism in many places, and gives away the rich benefits of "millions of scenic spot tickets waiting for you to draw for free".
In Beijing, the Old Summer Palace Ruins Park's "Celebrating the New Year in the Old Summer Palace - Longteng Shengshi Lunar New Year Greeting" has become one of the sub-venues of the "2024 Yangbo Dragon Year New Year Cloud Temple Fair". From February 9 to the 24th anniversary of the Chinese New Year's Eve, the "Yangbo" digital platform will present physical booths in the museum's Grand View section and the ten boutique exhibitions of the China Cultural Relics Exchange Center.
From February 11th to 16th, the VR Hall at the North Gate of Ditan Park held the "Dragon Tour Shenzhou VR Immersive Exploration Exhibition", which led everyone to shuttle through the time and space tunnel in the way of VR real scenes, and immersively searched for the traces of the dragon in the strong flavor of the New Year.
The VR Immersive Discovery Exhibition takes an entertaining and educational approach to take visitors on a fantastical journey. While understanding the plot and learning knowledge, the audience can have a glimpse of the magnificence of Longyou Shenzhou, and start a dialogue with the "first dragon in China" Hongshan Cultural C-shaped jasper dragon spanning thousands of years, evoking the national pride and strong patriotic feelings of "descendants of the dragon" in the ancient village.
In Haining, Zhejiang, the Hengtou Street Historical and Cultural District takes "ancient poetry culture" as the landing point to carry out creative content landing, and carries out cloud temple fair branch activities from Chinese New Year's Eve to Lantern Festival.
The theme of "Dragon Tour Shenzhou" runs through the cloud and offline branch venues of the Cloud Temple Fair, realizing the deep integration of the new cultural cloud social field that can be visited, traveled and played with the national cultural tourism scenic spots.
The "2024 Yangbo Dragon Year New Year Cloud Temple Fair" opens
"Dragon" is back to open a new chapter
The sheng song is staggered and the feast is opened, and the new year is happy. With the bells of the Year of the Dragon close to our ears, the traditional Chinese New Year festival and emerging technology once again collide with the fireworks of trendy ways to celebrate the New Year, giving the New Year customs and new era characteristics.
Every "descendant of the dragon" can be happy in the "never-ending New Year's auspicious city", experience the taste of the New Year and culture that reaches the depths of the heart, and paint a grand scene of the four seas and the joy of the people, and celebrate the New Year with joy!
The cultural context and strings are constantly singing, and civilization is endless. The "Yangbo" digital platform continues the chapter in the Year of the Dragon, bringing together thousands of streams and rivers, interpreting the long history of traditional Chinese culture, establishing the foundation of cultural self-confidence, and irrigating the flourishing branches and leaves of civilization on the land of China.
*: CCTV.