In recent years, with the large-scale mass production of lab-grown diamonds, the status of natural diamonds has also been shaken, and more and more consumers have begun to prefer to buy lab-grown diamonds that are more cost-effective and of no less quality than natural diamonds. Diamond giants such as De Beers, Swarovski and other world-famous brands have begun to enter the field of lab-grown diamonds, and in 2022, there are more than 20 lab-grown diamond brands in the United States. However, this field in China is still in an emerging development period, and many people do not know about the relevant domestic market. Therefore, as the world's first one-stop platform for lab-grown diamonds and lab-grown jewelry, The Future Rocks has been constantly opening up new tracks since its establishment, allowing more domestic consumers to see more possibilities for the new generation of jewelry in the future.
The Future Rocks redefines lab-grown diamonds with "cool".
Zeng Guanxiong, the founder of The Future Rocks, believes that diamonds or jewelry provide emotional value to users, rather than simply selling products, and he hopes to convey a cool spirit to consumers, and can convey independent and cool values to users.
For example, Lightbox Joy, an exclusive collaboration between The Future Rocks and De Beers' brand Lightbox Jewelry, is based on the concept of "pleasing oneself", not only with a variety of colors and delicate cut styles to choose from, but also using Element Six's patented diamond synthesis technology, so that each diamond has achieved VS clarity, providing consumers with personalized needs with quality assurance.
The Future Rocks leads the way in the future of incubated jewelry
After the unremitting exploration of the field of cultivated jewelry, The Future Rocks has now begun to emerge, including Maren, RE Ver, LoEV, N-UE and LoyalBrands such as E Paris have successfully settled in, but the development of TFR has not been smooth sailing, and it has also fallen into a difficult choice at the beginning of the preparation - to be a brand or a platform? Although the latter is more cumbersome than the former, based on the existing industry environment of cultivated jewelry, there needs to be a representative platform that can play the role of a leader and broaden the field of cultivated jewelry, so Zeng Guanxiong chose the latter, wanting to become a cohesive platform to build a basketball court, so that anyone interested in the cultivated jewelry industry can participate in the field, and at the same time be able to meet the needs of consumers and other brands.
TFR's main products are to put high-tech and creative concepts into jewelry design, so that jewelry can show more possibilities. Moreover, in the production of jewelry, it is not only the cold industrial technology that is used, but the combination of traditional handicrafts to give these beautiful jewelry more temperature and emotion.
As a result, they also prefer brands with unique designs and new materials, most of which are MTO models, or Made to Order, which is in line with TFR's DTC strategy, which allows designers around the world to interact directly with consumers, ensuring that the design concept is not compromised, while providing personalized services that reflect the unique personality of consumers.
The Future Rocks has been cultivating the development of jewelry with the concept of environmental protection throughout
Founded by Mr. Tsang Koon Hung, The Future Rocks global e-commerce platform has always adhered to the principle of sustainability in cultivated jewelry, using environmentally friendly raw materials such as ** metals, renewable energy, and combining the latest technology to launch high-quality and sustainable laboratory-grown diamond and jewelry collections. In December last year, the founder Zeng Guanxiong was invited to participate in the 2023 Appreciation Dinner of Shenzhen Beauty China, hoping to encourage contemporary people to achieve independence and self-expression through the spirit of lab-grown diamonds, and light up a wonderful life.
As an emerging achievement of scientific and technological progress, sustainable development and the integration of the diamond industry, lab-grown diamonds have undoubtedly brought revolutionary opportunities to the industry with their unique advantages and characteristics compared with natural diamonds. It is understood that At present, The Future Rocks has teams in Hong Kong and Shanghai, China, and the overall performance has increased by multiple in the past two years since its launch. There is no doubt that The Future Rocks has set an excellent example and bodes well for the future of the jewelry industry on the path of greener, more innovative and high-quality sustainability. Publish a collection of dragon cards to share millions of cash