Internet celebrity cities have become popular tourist destinations, which are still essentially traffic economy, and they are the acquisition and realization of attention. From Zibo to Harbin, what trends of the flow economy are reflected? Figuring out this question may be able to answer who is next.
(a).
Since last year, the traffic of the splash has brought "the wealth of the splash", and the * online and offline cycles have been staged. "Old domestic products huddle together for warmth" can bring many brands back to the public eye, and "expensive or not" can also make brands instantly frustratedBehind the high and low traffic is the ups and downs of emotions.
The relationship between traffic, emotion and business is becoming more and more obvious. For example, buying lottery tickets has become a "new hobby" for young people, and what they feel is "decompression, enjoyment, and coolness"; "Dopamine dressing" is popular, the pursuit of happiness and self-confidence; Haidilao takes advantage of the "subject three", which is also intended to focus on the diverse experiences and emotions of young people. Emotional value is becoming a "just-needed consumer product", and the emotional economy is in vogue.
The emergence of Internet celebrity cities is also a representation of the emotional economy and traffic economy in the context of the times. Zibo repaired a road in three days, and Erbin wanted the "moon" to "moon", this concept of all-round service for tourists is regarded as a local "spoiling" by tourists, providing tourists with full emotional value.
Master the rules of Internet communication, learn to create memes, and get more attention. The stalk is the face, and the inside is still the ultimate service that the city provides to tourists, and it is the satisfaction of the spiritual needs of higher quality.
(b).
As a public good, tourism resources can easily become "tragedy of the commons" due to abuse. Under the opportunity of the explosion, whether the local ** responds quickly or not, whether the merchants will sit on the ground and raise the price, and whether the people support it or not, will affect the direction of the story.
In the stories of Zibo and Harbin, there is a key word: faith. Whether it is a letter written by Zibo to foreign tourists, a letter to local citizens, or an apology letter to tourists in Harbin, a letter of appeal to local citizens, including the initiatives issued by the two places to businesses, it is a process of forming a joint force with businesses and people.
To avoid the "tragedy of the commons", effective supervision is needed, as well as the improvement of the overall quality of society. There is a typical example, that is, a tourist posted **, complaining about Harbin's 68 yuan pot wrapped meat, which caused unanimous condemnation from the locals, and even wanted to "clean up the portal". Traffic will amplify the negative in hot spots, but it will also promote and highlight the endogenous force of maintaining the city. Compared with regulation, this kind of spontaneous maintenance will be more comprehensive and powerful. The sense of urban honor is born from this, which is a rare wealth for urban development.
Looking at the formation of the IP of these two major cities, it is not necessarily in front of the stage, it may be the sincerity of the business and the enthusiasm of the people that are on the hot search, but there must be the most efficient guidance and organization behind it. In the long run, the best response speed and service concept forged by heat is also the endogenous force to optimize the business environment, and it is also the wealth of the city.
(c).
Everyone has 15 minutes of fame, and in the Internet era, as a whole IP, each city also has its own time to become famous. It is a special coincidence that both Zibo and Harbin belong to the old industrial base and are facing the pressure of transformation and upgrading. Tradition means thickness, more space and resources to be tapped. Pressure means motivation, holding a breath in your heart, who said that tradition can't be at the forefront of the times? From Zibo to Harbin, the prelude to fire is the city's development layout and actions. Every IP that seems to passively rush to the altar of traffic has a soul in his body that actively seeks change.
In fact, each city has its own personality and characteristics, and cultural resources and tourism resources are also light and heavy "native products". According to their own endowment, do a good job of layout, deep cultivation, and first plant crops, so that the land can be seen. Even the county will have the opportunity to become the "center of the universe".
In the short era, both good and bad are more likely to be amplified and spread. Traffic can be heartwarming stories or negative public opinion. This requires each place to maintain a keen attitude and flexible figure at all times, to be more sober when encountering pursuit, to remain calm when encountering negativity, and to respond to the visit of traffic with sincerity to society and firmness to development. Opportunities are for those who are prepared, but also for those who can seize them. Every city could be the next Zibo.
Once, the people of Shandong and other places, with the heroism of opening up the world, went through a lot of hardships to "break through" to the Northeast, leaving behind the legend of "breaking through the eastern part of the country". Today, development is also facing a lot of unknowns and changes, and every place must move forward, and we must also show the courage and hard work of "breaking through the Kanto", "breaking" out of our own heat, and "breaking" out of our own piece of the sky.
*: Mass News client.