Brand Profile
Zhengzhou Synear Food*** referred to as "Synear Food") was established in July 1997 and has now developed intoIt is one of the large-scale professional quick-frozen food production enterprises in ChinaIt is mainly engaged in the research and development, production and sales of dumplings, glutinous rice balls, pastries, zongzi, wontons and leisure products. The company's products have more than 500 varieties of colors and colors, with an annual production capacity of more than 900,000 tonsThe marketing network covers the whole country, the domestic market share of the main products is 27%, and the export business covers more than 50 countries such as the United States, Canada, the United Kingdom, France, Germany, Italy, Russia, South Korea, Japan, Thailand, and the Philippines.
At present, the company has 5 domestic production bases, 1 overseas production base, dozens of modern quick-freezing and normal temperature production lines, tens of thousands of tons of low-temperature cold storage, and more than 15,000 employees. The sales channels cover retail channels such as agricultural wholesale, catering channels, hypermarkets, and large and small supermarkets. "Dumplings Fresh Say" undertakes the group's strategy of "having three meals, which can be seen everywhere, heating faster and fresher".
Brand advantage
Ready-made dumplings provide consumers with a fresher productTo better meet the needs of consumers for freshness, the industry is a 100 billion scale track, in the rapid development of new formats. 2、Fresh vegetables are bought on the same day, and the fillings are mixed on the same dayEach dumpling is hand-wrapped on site, and the wrapped dumplings are only sold on the same day to ensure that consumers are provided with fresher products.
Raw food store + raw and cooked integrated store modelCommunities, vegetable farms, business districts and other locations are suitable for store operation, and site selection is easier; For different store site types, it matches the business model, is easy to standardize and copy, and helps stores achieve rapid profitability.
4. The ready-made dumpling industry adopts a new retail business model of catering, and at the same timeMeet the five consumption scenarios of raw food take-out, raw food take-out, cooked canteen food, cooked food take-out, and cooked food take-outto meet the needs of consumers to the greatest extent. Diversified sales scenarios have better anti-risk capabilities.
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