Have you noticed? Volkswagen cars abound on the streets, so why do so many people gravitate towards the Volkswagen brand when choosing a car? If you're curious, then listen to my analysis. Although Volkswagen is often criticized by some netizens, such as the legendary engine oil burning problem, its sales are still high. I think there are five main reasons behind this.
First of all, Volkswagen has a long history in China, establishing a cooperative relationship with SAIC Volkswagen as early as 1984, and then joining forces with FAW Group to launch a series of models including Lavida and Passat. These early models have won the hearts and minds of consumers, and the Volkswagen brand has become deeply popular in the Chinese market.
Secondly, Volkswagen's product line is very extensive, and no matter what your budget is, you can find the right model. From tens of thousands of economic cars to hundreds of thousands of high-end cars, Volkswagen has covered.
Thirdly, Volkswagen's models have advantages in terms of performance and configuration. They typically have turbocharged engines that provide a lot of power, while the chassis is sturdy and well-equipped. Even the high-tech Lavida is equipped with high-tech safety features such as active braking and lane departure warning, and there are as many as six airbags in the whole car.
Fourth, some consumers have special feelings for the public. Especially after the 70s, they firmly believe that Volkswagen's models are of high quality, durable and powerful, and this emotional factor is also an important reason for them to choose Volkswagen.
Finally, Volkswagen pays great attention to studying the psychology of Chinese consumers. As it is often said that "the Toyota of the world, the Volkswagen of China", Volkswagen has indeed delved into the preferences of Chinese consumers. For example, Chinese consumers like large spaces, and Volkswagen has launched an extended version of the model; Like rich configurations, Volkswagen provides high-end configurations including full LCD instruments, in-car air purification, etc. These measures are undoubtedly very much in line with the tastes of Chinese consumers.
Overall, Volkswagen has outperformed in the Chinese market because they have done an excellent job in many aspects such as brand history, product lineup, performance configuration, emotional connection, and understanding of consumer psychology. If you agree with my point of view, please like it, and if you have a different opinion, please feel free to communicate in the comment area.