Text: "Autobots" Wu Yu.
Recently, there is a saying that joint venture car companies are no longer good, and the automotive industry still has to see Chinese brands carry the banner. The so-called solitary branch is not spring, such a statement is obviously biased.
On the evening of December 9, the Volkswagen Group announced its performance in China in 2023, with a total of 323 vehicles delivered60,000 units, a year-on-year increase of 16%。Electric car delivery 19180,000 units, an increase of 23 year-on-year2%。
Compared to the high growth of previous years, 16% is really not high. Some people commented that sailing against the current is a loose strength. However, from another point of view, considering the consumption environment in 2023 and the chaos of the automobile market, it is a success to maintain growth. This is not only because of the company's inherent resilience, but also because joint ventures are still indispensable in the Chinese market.
It is undeniable that Volkswagen still lacks in the development of electric vehicles in terms of rhythm, forward-looking exploration and user response. But we also need to see that it is trying to move forward.
On the R&D side, Volkswagen (China) Technology has become the largest R&D center outside Germany, and the launch cycle of automobiles and parts products will be shortened by 30%; CARIAD China and vivo established the "Handcar Mutual Integration Joint Innovation Lab", focusing on the interconnection innovation of smartphones and smart cars. Partnering with Xpeng Motors to develop a new electric model ...... based on the MEB platform
On the manufacturing side, the high-voltage battery system has been officially put into production in Volkswagen (Anhui) parts, the first pre-production model of Volkswagen Anhui new energy vehicle project rolled off the assembly line as scheduled, and the digital transformation of MRO material procurement in cooperation with Jingdong Industry has achieved ......initial results
On the service side, Volkswagen Group China and FAW-Volkswagen have reached an agreement to jointly increase the capital of CAMS by 800 million yuan to accelerate the deployment of charging network ......
Different from FMCG, food and beverage industries, the automotive industry not only needs to follow the needs of users, but also invest heavily in R&D with heavy assets. Over the past 12 months, Volkswagen has been able to increase its production capacity and invest in R&D with such confidence, demonstrating Volkswagen's confidence in long-term and high-quality development in China.
Looking back at the Chinese cars in the 80s of the last century, they are really poor and white. Not to mention today's ABS, airbags, automatic headlights, remote unlocking, and even a wiper and a tire, they are all blank and embarrassing. Volkswagen, which bravely broke the ice, brought about two major changes.
The first is the dual-track technician training program, in which the training director from the Volkswagen headquarters personally teaches and cultivates high-quality talents, which later becomes a model for the training of employees in the machinery industry system; One is the international standard product quality system, only a steering wheel has hundreds of test standards, when the localization rate of Santana exceeds 90%, "Made in China" has also had a qualitative change.
Today, Volkswagen faces many difficulties, but its belief in development is equally strong.
On the one hand, Volkswagen is working harder to integrate into the Chinese market, not only to grasp the rhythm of Chinese consumption, but also to make good use of the momentum of China's development. Hand in hand with vivo, inject capital into Xiaopeng, increase Anhui, and establish CARIAD China ......It's all its efforts.
On the other hand, Volkswagen's reputation and standards in the past are still shining, and there is still a high proportion of users in the Chinese market who are willing to pay for the traditional quality of automotive products such as reliability and safety. This is also the key to maintaining a high market share of traditional joint venture automakers at a time when the penetration rate of electric vehicles is rising. Among them, Volkswagen received 1The 6% growth is also the best proof of this.
Auto People believes that the comprehensive layout in the field of electrification and intelligence, and the long-term investment in R&D and manufacturing, are forging long boards and making up for shortcomings for the comprehensive transformation of the enterprise, and Volkswagen will soon be reloaded. 【Copyright Notice】This article is the original manuscript of "Autobots", and it is not allowed to be unauthorized **.