After the Spring Festival holiday, the platform announced the Spring Festival box office champion, of which "Hot" won the Spring Festival champion with 2.7 billion, and from the very beginning, the public felt that "Hot and Hot" would suffer a word-of-mouth crisis and would be counterattacked, but what I didn't expect was that it would come so quickly.
Up to now, the box office of Jia Ling's new movie has shrunk by 100 million, which can be said to have shrunk seriously, and the box office has also stopped in the fourth position, and the situation can be said to be very unfavorable. Jia Ling herself was also questioned, at that time she emphasized that the core of the movie is not to lose 100 pounds, but to love herself, but the highlight of **100 pounds is indeed in the early stage, occupying a favorable publicity position, which is why Jia Ling's movie soared all the way on the first day of the New Year.
Because Jia Ling's box office was so successful, the interview **was also on the Internet**, and she herself also appeared one after another to promote it.
Accepted a large number of ** interviews, and countless interviews were released in a day or two, and the hot search directly dominated the screen, which is why netizens were dissatisfied, Jia Ling's overwhelming marketing methods after becoming popular filled the brain, originally the movie was watched by whoever she wanted, but now it looks like more is the same as being **, I can't do it if I don't watch you, I have to watch you, otherwise I will be suppressed by my peers.
Judging from the situation that day, Jia Ling was really popular, and there were many so-called popular people, and soon there was a lot of uproar.
What netizens seem to be is that Jia Ling herself has been so busy since she became popular, looking at Jia Ling herself, she is releasing songs, documentaries, and concerts, she is really busy. It is also because of this that the overwhelming hot searches have caused dissatisfaction among netizens, Jia Ling is a star, it is understandable to be busy as a star, don't be too normal, but don't forget that Jia Ling is a member of 2.08 million, she is busy with a lot of money, and ordinary people don't have so much money, and they have to send money to Jia Ling.
From the beginning, it was overwhelming marketing, and now it is obvious that it has directly affected Jia Ling herself, and all kinds of negative comments have appeared in her Weibo comment area. From the comments, you can see all kinds of voices, and some people say that enough is enough, right? Don't buy hot searches overwhelmingly, the goodwill has been consumed, and too much consumption makes people feel tired.
Nice netizens persuaded her not to buy hot search marketing, and fierce netizens directly scolded her as a "marketing coffee" and even scolded Jia Ling for being disgusting, it was normal for the actor to be **, so many people questioned why Jia Ling was hyping **.
At the same time, "Hot and Hot" also encountered a new wave of word-of-mouth crisis.
and "Hot" has suffered a new word-of-mouth crisis, from a certain platform, what can be seen is countless ** who complain about Jia Ling's movie, netizens have angrily criticized domestic dramas for breaking through the lower limit of bad movies, there is no bottom line, and there are a lot of war-leading remarks in the comment area, it is obvious that stepping on "Hot" and praising another movie "Article 20".
There are even people who are doing the Seven Deadly Sins of Heat.
Because of the excessive marketing questioning voices, the behind-the-scenes documentary that was originally scheduled to be launched on February 22 was canceled online, and it is unknown when it will be broadcast.
Because the controversy is too big, it directly affects the filmmaker's publicity, and this time the emergency adjustment of the postponement of the launch shows that it took the initiative to reduce the heat, and the overwhelming publicity at the beginning, to the weakness in the later stage, and then to the embarrassing and passive position now, too much marketing is not a good thing.
Now such a result can be said to be obvious, from the beginning of the ** 100 pounds of marketing dividends.
If you want to eat this dividend, you will inevitably think of a series of follow-up backlashes.
Jia Ling is still a rookie director, although she won a good box office with "Li Huanying" and "Hot", but the means used are not advisable, and the overwhelming marketing is unbearable for anyone, let alone netizens. And very importantly, Jia Ling is still using it now"Brute force" will be even more unacceptable, and what Jia Ling should improve now is how to tell a good story through movies and improve the quality of word-of-mouth, only in this way will the controversy be reduced.