I still remember that a year ago today, the entire WeChat circle of friends, the technology circle, and even the whole people were discussing ChatGPT and the great changes that generative AI has brought to society.
At that time, we felt ChatGPT's amazing ability to create words, chatting and answering, writing poems, writing **, and even making jokes and writing scripts. Since then, a hundred model wars have been set off throughout the year, Wenxin Yiyan, Tongyi Qianwen, Mixed Yuan, Pangu, and so on.
Just when the popularity of the large model has not disappeared, by yesterday, OpenAI brought another explosive news, which is no less shocking than ChatGPT.
The news is: Sora is on the scene, and the era of everyone making AI skits and even big movies is really not far off
Enter the AI keyword, and the **) generated directly by SORA
According to the OpenAI official on February 16, OpenAI's first** generation model SORA was released, which perfectly inherits the image quality and ability to follow instructions of Dall·e 3, and can generate up to 1 minute of high-definition**.
SORA Comes Out: Lower the Barrier to Entry or More Competition?
Every time a new technology comes out, everyone is concerned: which industries will be impacted, which professions will be changed, who may lose their jobs, and who will usher in new opportunities?
From an OpenAI SORA **Generative Model Technical Report reads:
C-end for the average person
This may be the best era for independent creators, after the release of Sora, copywriting, sound effects, and AI-generated tools are all available, a person can **carry a short film, a good story will be worth a thousand dollars, and talented people are more difficult to be buried. But from another point of view, after the threshold for creation is lowered, the competition for story creation will be extremely fierce.
B-side for commercial companies
All companies that do AI** generation will face the first wave of crisis, but there is an opportunity in the crisis. Because OpenAI has proved that it is feasible to do ** with the idea of a large model, then all they need to do is to prove that I can also do it with a large model. Referring to ChatGPT, after it became popular, there were more companies making large language models, not less.
For me, a writer, the biggest feeling is that the anxiety has been greatly reduced, because it is a godsend for content creators who are good at words.
Because for a long time, I have been thinking about a question:
1. Is anyone still reading the long articles carefully created by writers? How many people still have the patience to read an article?
2. What is the career future of a writer? Do you transform into **up masters, or change to other tracks and find a way back for yourself?
3. What should I do if a "lazy person" like me just wants to code words and doesn't want to spend time learning editing skills?
Whether you admit it or not, the reality in front of you is:
1. From the perspective of the threshold and time of creation, the approximate order is:** Text speaks.
2. Judging from the public's viewing habits, it is often "a picture is worth ten thousand words", and if you can lie down and brush **, you don't want to bother reading the text.
Therefore, ** is the most accustomed way for the vast majority of people to obtain information, which is an irreversible trend.
However, the vast majority of ** editing software is not as quick to get started as word and wps, and the shooting and editing of various materials require professional equipment and proprietary tools, which is enough to discourage many people or even give up.
This also leads to a strange phenomenon:
On the short** platform, the content is uneven, a large number of eye-catching hunting and earthy taste**, pseudo-chicken soup, beauties scratching their heads, etc., dominate the mainstream traffic.
And the platforms for excellent authors for a long time, such as WeChat***Toutiao, Baijiahao, etc., **works, the traffic is getting worse, and the creators are not enthusiastic.
All of this, with the advent of SORA, is likely to begin to change. Because it means that content creators, will have a real killer. It can greatly shorten the distance between yourself and the traditional production team, and let your creativity have a more impactful way of display.
Let's take a look at some of Sora's presentations of the scene:
In the Spring Festival of the Year of the Dragon imagined by AI, the red flag is crowded with people. The various characters are very realistic and natural.
There are also the streets of Tokyo after the rain, where the neon lights on the wet ground reflect the effect of RTX ON.
SORA is currently only open to a select group of members to assess potential hazards or risks in key areas. At the same time, OpenAI has also invited a group of visual artists, designers, and filmmakers to join in the hope of receiving valuable feedback to advance the model and better empower creatives.
Byte force clipping: **Editing accelerates the nationalization
If we say that the release of SORA is far away from us, the domestic editing software represented by Jianying has really moved towards nationalization.
Maybe you still remember a big news in the science and technology circle before the Spring Festival, just 9 days ago, that is, on February 7, the biggest news in the science and technology circle: Zhang Nan, CEO of Douyin Group, resigned as CEO of the group and focused on the development of Jianying.
There are many people who interpret whether this is a signal that Zhang Nan is marginalized, after all, the scale of Jianying cannot be the same as Douyin. But the author believes that this may be ByteDance's realization that editing is the future outlet and track, after all, domestic Douyin users are approaching the growth ceiling.
Correspondingly, in the past three years, Jianying-related products have developed rapidly, and as of 2021, Jianying's monthly active users have exceeded 100 million, making it the largest mobile ** editing product in China. This may be one of the new tracks of Byte's future big gamble: the popularization of editors.
Demonstration of the AI generation function of Jianying's theme special effects.
Jianying introduced the original intention of the product like this, "A considerable number of new users from all walks of life have rich knowledge and content reserves, but they are limited by the ability to edit, resulting in hindered creation." "Jianying's creative script and film production function are for zero-based users, which will greatly reduce the threshold for creation, allow more people to participate in creation, and help professional authors improve their creative efficiency.
Obviously, SORA and Jianying both have a common goal:In the future, the content creation team must focus 99% of their energy on content creation, and the other chores must be reduced and the burden must be reduced.
The author simply experienced its basic functions,It does reduce the zero threshold to the extreme,Can't write copywriting,AI generates for you,No ** material,AI selects and clips according to the text,And can complete AI dubbing, etc.,The whole process is a fool's operation,All in one go。
Of course, this is only a "** is still a long, far way from the work." How to turn an ordinary ** into a "**work" requires the creativity and efforts of the creator.
Tools are tools, creativity is still scarce, and content is king
What makes a good ** piece? Content creativity, script copywriting, depth of thought, visual impact, picture beauty, emotional resonance, ......It's hard to take care of all of them, but as long as you have a few of them, it's enough to qualify.
It can be seen that Sora, Jianying, and many ** editing tools are all chasing a goal:
Continue to lower the threshold of creation, so that more and more ordinary people can join the ocean of creation.
Of course, the lower threshold for creation does not mean that it is easier for creators, on the contrary, because more people join, this track will become more and more volatile, the content threshold is getting higher and higher, and high-quality works are still very scarce.
If you don't believe it, take a look at the domestic films of the past few years.
Or, take a look at many Hong Kong stars such as Chen Haomin , Qian Xiaohao, etc., several online dramas filmed in recent years, as well as mango saliva dramas, which can be described as bad movies one after another. No matter how good the shooting technology and team are, they can't stop the depletion of script creativity.
Finally, with a sigh in one sentence:
Sora was born, don't make excuses anymore, and use ** editing technology to cover up the laziness and paleness of content creation. The content is 1, and the tool is 0 after 1, both of which are indispensable and equally important.