When you search for Bluetooth headsets on Amazon, you will be surprised to find that there is such a Bluetooth headset that occupies a place in the search rankings of Apple, Samsung, JBL and other big brands.
When you are puzzled, which brand is this, is it an extremely niche brand? What is the ability to firmly occupy such a seat?
In fact, tozo is an international cutting-edge brand that already has more than 20 million followers on Amazon, far beyond the concept of niche.
You can even think of it this way, when there is about one user of Tozo's product in about 20 people in the United States, you can understand what kind of brand it is.
The product is the core strength of the brand
The Amazon platform is different from the domestic e-commerce platform, it is mainly based on the logic of "goods" as the core of operation, for Amazon users, marketing is just to let them know the product, and the real formation of purchase is more product performance.
From the "Survey Report on the Status of Audio Product Usage 2023", it can be seen that "uncomfortable ears when wearing" is the biggest pain point highlighted by respondents, and as a product used in multiple scenarios, the increase in use time also makes the comfort of headphones one of the important driving factors for consumers to buy products.
In addition to this, there is a growing awareness and pursuit of better audio quality, and most consumers are turning to high-end audio equipment with improved sound quality.
In terms of insight into consumer pain points, TOZO's products do an excellent job
The core lies in the face of the pain points of consumer products, and the TOZO Experience Upgrade Technology Lab and TOZO Audio Technology Lab have been established. The former focuses on the appearance, structure, and materials of TOZO products, so as to enhance consumers' experience when using TOZO products; The latter is a technical research on the leapfrogging of sound quality on TOZO wireless audio products.
Therefore, it is not surprising that Tozo's series of products have performed so well on Amazon.
The hard-won excellent reputation is built on the basis of strong product strength
Recognized by the market, a large number of sales are reflected on the Amazon platform, followed by the attention of various companies. Because of the strong product support, TOZO has been praised by the international ** reviews.
*'s positive reports have attracted more consumers to try Tozo products, and the strong product power has turned batches of experiencers into loyal fans of Tozo, and their praise for Tozo products will attract relatives, friends and people who don't know each other to try Tozo products.
Based on TOZO's product strength, TOZO is able to gain more sales and word of mouth.
Obviously, TOZO is not complacent, nor is it satisfied, after achieving excellent results, based on TOZO experience upgrade technology laboratory and TOZO audio technology laboratory for market forward-looking and product design, TOZO has developed a series of products, taking this year's product series as an example, there are TOZO Golden X1 with sound quality as the core, TOZO OPEN with comfort as the core and other products.
Not only that, it is committed to providing users with the most cutting-edge technology and the most comfortable product experience, and its product line has not only covered headphones, but also smart watches, speakers, charging equipment and other categories have also performed well. In terms of product strength, whether it is sound quality, noise reduction, battery life or other core indicators, it can compete with mainstream TWS earphones on the market.
Naturally, achieving higher levels of achievement on the Amazon is also a natural consequence.
The success of the product sparked a frenzy of Tozo loyal fans on social channels
It often occupies many seats on the best-selling list of Amazon TWS headphones, almost shoulder to shoulder with Apple's headphones, and together with Apple, it has surpassed several competing brands behind, and many products have achieved tens of millions of sales, as if it has become an international cutting-edge audio brand.
RID8 TOZO series of products will become a new popular symbol on social **, with TOZO represents fashion and avant-garde. Under the ** traffic, it naturally attracted all kinds of Internet celebrities and well-known ** to "check in" one after another, and even the hot topic of MyTozo appeared on platforms such as TikTok, and the brand influence of Tozo can be seen at this time.
All of the above has finally made it a brand that can "wrestle" with Apple on Amazon - tozo.
TOZO's future outlook and the first step out of the Chinese market
It is a fact that the wireless headphone market is picking up and expanding
According to the "Intelligent Personal Audio Analysis Statistics" released by Cannalys, as of the Q3 quarter of 2023, wireless earphone shipments are still growing, which means that the wireless earphone market has been growing for three consecutive quarters since 2023.
Over the years, TOZO has gradually expanded its layout in the global market, from the United States to the world's major markets, its products are exported to many countries and regions around the world, and many large department store chains around the world have opened counters, such as Singapore airport store.
As the most important Chinese market for wireless earphones, TOZO has also taken the first step
According to the "China Wireless Headset Market Quarterly Tracking Report, Q2 2023" released by IDC, China's wireless headset market shipped 45.88 million units in the first half of 2023, a year-on-year decrease of 0.1%。Among them, shipments in the second quarter were 25.27 million units, a year-on-year increase of 99%, ushering in the first positive growth since 2022.
China's domestic wireless earphone market is in a stable and improving state.
In order to further develop the Chinese market, TOZO chose to cooperate with JD.com, valuing JD.com's influence and wide user base in China's e-commerce field. As one of the largest comprehensive e-commerce platforms in China, JD.com has a strong logistics system and after-sales service guarantee, which can provide consumers with a safe and convenient shopping experience. Therefore, TOZO will use JD.com as its bridgehead to enter the Chinese market, and bring many powerful products to the show, looking forward to ushering in a good sales start in the Chinese market.
Through the cooperation with JD.com, TOZO will be able to better cover the consumer base in the Chinese market and enhance its visibility and competitiveness in the Chinese market through JD.com's platform advantages and resource support. This cooperation will lay a solid foundation for TOZO's development in the Chinese market and bring greater market opportunities and growth space to it.
In order to further expand its market share, TOZO will continue to deepen its strategic partnerships with partners such as e-commerce platforms and offline physical stores in the future. By expanding sales channels, increasing product ** rate and enhancing consumer purchase convenience, TOZO will strive to expand a wider market space and achieve more comprehensive market coverage.