XiaomiAs a Chinese brand, the sales of mobile phones in the global market have been high, and the data shows that in 2023XiaomiRanked third in the world again, with sales volume of 14.6 billion units, second only to Apple andSamsung, which is alsoXiaomiRanked third in the world for the third year in a row. with othersDomestic mobile phonescomparatively,XiaomiThe sales lead by a lot, such as the fourth-place oneoppoOnly 10.3 billion units, thanXiaomiMore than 40 million units are missing. In fact,XiaomiThe sales volume is:oppoof 14 times. AlthoughXiaomiSuch excellent results have been achieved in the global market, but surprisingly, in this 1Of the 4.6 billion mobile phones, about 72% are sold in overseas markets, and only 28% are sold in the Chinese market. Converting it down,XiaomiSales in the Chinese market are only about 40 million units. The other more than 100 million mobile phones are all sold to overseas markets, including India, Europe, Southeast Asia and Africa. Among them, India and Europe both sold about 25 million units, accounting for about 17% of total sales, and the rest of the region accounted for 38% of total sales. In all, so to speakDomestic mobile phonesbrand, exceptTranssionOutside,XiaomiThe proportion of overseas sales is the highest. For exampleoppoAbout 50% of Vivo's sales are in overseas markets and 50% in domestic markets. Huawei and Honor, the two major brands, at least 80-90% of their sales are in the domestic market, and only about 10% are in the overseas market. Obviously,XiaomiThe proportion of overseas sales is higher.
XiaomiIts success in the global market is mainly due to its excellent price/performance ratio and active overseas expansion. XiaomiIt has always been known for its first-class people-friendly and high-quality products, which is especially prominent in overseas markets. Consumers in many countries and regions are rightXiaomiproducts are appreciated because of their high performance and reasonable**. In addition,XiaomiA lot of efforts have also been made in terms of design, and the design of their mobile phones is stylish and simple, which meets the aesthetic needs of modern people. These factors are:XiaomiIt has won the recognition and support of overseas markets, so that it has achieved good sales results in the world.
AlthoughXiaomiIt has achieved great success in overseas markets, but it is often complained about in the domestic market. Quite a few people sayXiaomi phonesfor"Assembling machine", that its lack of core technology, just forQualcommFoundries that make money and so on. What exactly caused itXiaomiWhat about this embarrassing situation in the domestic market?
First of all,XiaomiIt is not just a mobile phone manufacturer, it also has a series of ecological chain products, such as TVsSmart homeWait. XiaomiThey have long been loved by consumers for their high value for money, which has led to the fact that their products are often very popular. However, these hot-selling products also inevitably affect the interests of other competitors, so all kinds of complaints followed.
Secondly,XiaomiThe marketing methods of some executives and some remarks have also become the reason why many consumers hate them. Sometimes,XiaomiSome of the executives' remarks are really unpleasant, which also drives some people to the rightXiaomiof complaints. After all, inMarket competitionIn a heated environment, a struggle between words is often inevitable.
Finally,XiaomiI always compare myself with some domestic brands, and always want to gain a larger share in the market. However, this practice tends to arouse the other sideFansThey won't allow the brands they support to be challenged. XiaomiThe self-comparison and over-exaggeration may also have sparked some complaints to a certain extent.
In general, there are many reasons why Xiaomi has been complained about in the domestic market. In addition to the factors mentioned above, there are some other factors such as negative coverage, smear by competitors, etc. Moreover, it is undeniable that many people's complaints may also be emotional expressions, without in-depth investigation and understanding.
However, no matter what, complaining doesn't mean that a business is a failure. Each brand will have its own strengths, weaknesses, and audience. XiaomiAlthough it has received some negative reviews in the domestic market, its sales and influence in overseas markets are excellent. For a domestic brand, it is not easy to achieve such good results on the international stage. PlusXiaomiIt has always been known for its high cost performance, bringing real benefits and experience to consumers. Therefore, we should be hospitableXiaomidevelopment, not because of complaining and denying its achievements in overseas markets.
XiaomiAs a Chinese brand mobile phone, its sales performance in the global market has been very outstanding, ranking third in the world for three consecutive years, with sales volume of 14.6 billion units. AlthoughXiaomiIt has achieved such great success in overseas markets, but it has been frequently complained about in the domestic market. There are many reasons for this awkward situation, including:XiaomiDiversified product lines, marketing strategies and rhetoric, and comparisons with competitors, etc. However,XiaomiThe complaint in the domestic market does not mean that its performance in the overseas market is not recognized, on the contrary,XiaomiThe sales volume and influence in the global market are excellent, which deserves our respect and praise. Either rightXiaomiOr for other brands, we should treat their development with hospitality, and not deny their achievements because of temporary complaints. After all, every brand has its own strengths and weaknesses, and consumers also have their own preferences and needs, and the most important thing for enterprises is to continuously improve product quality and user experienceMarket competitionNeutral and invincible.