For major brands, young consumers are the most important. How to better become friends with young people has become a top priority! As BYD's official fan club, BYD Club has been committed to providing car owners with a wonderful activity experience and rich rights and interests for car owners. So far, it has successfully held many offline IP activities such as the Light Chaser Program, Explore the City AB Surface, D-Talk and the BYD Club Owner's Cup.
The BYD Club Owner's Cup is an offline mobile game e-sports PK event for car owners and fans in different fields of interest! The 2023 BYD Club Owners Cup lasted for 17 days, and after several rounds of fierce elimination, 130 teams went through the knockout rounds, promotion rounds, and semi-finals, and finally two teams stood out and met in the finals. The members of these standing teams are all from BYD owners. On January 6th, the BYD Club Owners Cup 2023 Glory of Kings Challenge Finals kicked off in Chengdu, and the two teams competing for the championship were NGU Team and WK Team.
The author was fortunate to participate in the BYD Club Owner's Cup event at Chengdu Xicun Art Space, and was infected by the lively atmosphere of the scene. In order to create a cool atmosphere of the competition, but also to let all the fans, car owners, and ** who came to the scene participate. Not only did there be a variety of interactive prize games, but also professional cos actors played popular roles in Honor of Kings. The scene also saw several popular models such as Denza N7, Formula Leopard Leopard 5, BYD Han EV and Yangwang U8!
As a national mobile game, "Honor of Kings" is very popular among young people. The BYD Club Owners Cup is an e-sports-themed event. The BYD Club Owners Cup also invited two players, Tangerine and Promise from Wuhan EstarPro Professional Team, to give you a professional commentary on the event! In order to better allow the audience to participate in this event, in the pre-game warm-up session, two star players and the audience were also arranged to have a 1v1 solo duel. In order to increase the spectacle of the showdown, the audience operated their mobile phones on stage, while the two professional star players operated on the car equipment of Formula Leopard Leopard 5. Laughter and laughter on the field came one after another, and under the "release of water" by professional players, the audience on the stage won the solo duel.
After the warm-up, the main match will be held, and the NGU team and the WK team will decide the winner after a best-of-five game. After three rounds of wonderful battles, the WK team finally won the championship with a 3:0 victory. During the whole duel, the orange and promise of the Wuhan estarpro professional team made wonderful explanations on the field respectively. The audience was also infected by the fierce duel on the spot, and the applause and cheers came one after another.
In the future, the BYD Club Owners Cup will also bring you activities or events in different fields of interest such as sports and entertainment, aiming to hope that car owners and friends can play together through field events. Li Yunfei, general manager of BYD's brand and public relations department, has repeatedly said that "we attach great importance to young people, and we are constantly deepening the brand's rejuvenation strategy to resonate with young people". The support of different user groups is the driving force for the BYD brand to continue to move forward over the years. I believe that such a brand that attaches importance to consumers will get better and better in the future! Looking forward to having the opportunity to participate in the BYD Club Owners Cup offline event!