From the brand release to the hot sale of the product on the market, it took less than two years for Shenlan Automobile, and its development speed has subverted everyone's perception of the potential of new energy brands. According to the data, in 2023, Shenlan Automobile will deliver a total of 136912 vehicles, becoming the fastest Chinese independent new energy vehicle brand with sales of more than 100,000 units.
As an enterprise that actively promotes electrification and intelligent transformation, in the face of the rapid development of the automotive industry, Shenlan Automobile has always adhered to technological innovation as the core driving force, is committed to creating a "hybrid ceiling" trusted by users through "super range extension" technology, and accelerating the popularization of intelligence through "Shenlan Intelligence".
Witness the "Deep Blue Speed" to write achievements with strength
In 2023, Deep Blue Auto will stand tall with two products. Positioned as "the most interesting electric car in the 15-200,000 yuan class", Deep Blue SL03 has won more than 20 authoritative awards since its listing for more than a year with its excellent product strength, such as the 2023 German Red Dot Product Design Award won the first place in design, the 2023 WIDC World Intelligent Driving Challenge Gold Award won the first place in intelligence, and the "Jury Award" of CCTV's "China Automobile Festival".
The S7, the second model of Deep Blue, which is positioned as a "super driving fun electric SUV", is also unstoppable, with various honorary awards, from the "Mid-size SUV of the Year" Award, "Fashion Quality SUV of the Year" and other industry awards, to the 10th CEVR Best Handling Performance Award and the Best Acceleration Performance Award, and won the championship of the medium-sized SUV group of the pure electric vehicle (cold area) marathon, and the "champion of the extended-range hybrid SUV group" of the 2023 Hybrid Vehicle Extreme Challenge and other top events in the industry, the dark blue S7, which integrates design, sports, fashion, intelligence and technology, has been recognized by the industry, the market and users.
It is precisely with such product strength and awards that the two cars of Deep Blue SL03 and Deep Blue S7 are becoming an emerging force that cannot be ignored in the new energy vehicle market.
Not only in the domestic market, but also in the overseas market in 2023, Deep Blue Auto will also shine. At the end of 2023, the overseas versions of the Deep Blue SL03 and Deep Blue S7, the Deepal L07 and Deepal S07, will be launched at the Thailand Motor Show. Within two days, the number of orders for these models exceeded 6,452 units.
As one of the important links of the globalization strategy "Embrace All Rivers" plan released in April 2023, the entry of Deep Blue brand cars into the Thai market also marks that Thailand will become the "bridgehead" of Changan's globalization strategy, and will also take advantage of its geographical advantages to further radiate Southeast Asian countries and the global right-hand drive market.
With "super range extension" as the core, we will open up "new energy supplement solutions".
Technological leadership is the king and foundation of the automotive industry. Without the support of super technology, super products cannot be born.
In November 2023, at the 21st Guangzhou International Automobile Exhibition, Deep Blue Automobile released Deep Blue Super Range Extension Technology, proposing that "the ceiling of hybrid is Deep Blue Super Range Extension", which has attracted widespread attention in the industry.
Nowadays, Deep Blue Automobile is taking the lead with the "super range extension" technology, opening up a road of "new energy supplement solution", relying on technology to empower users and solve the pain points of car travel.
As Deng Chenghao, CEO of Deep Blue Automobile, said: "The ceiling of hybrid is Deep Blue Super Range Extension. This statement fully demonstrates Deep Blue Automobile's leading position in hybrid technology and its attitude towards excellence.
On the route of new energy technology, Shenlan Automobile is based on the development of pure electric technology, and at the same time considers the innovation of the energy replenishment speed of pure electric vehicles, which has become the underlying logic of its research and development of range extension technology. According to reports, Deep Blue Super Range Extension is developed on a pure electric platform based on forward design, and the "Force Intelligent Range Extension System" is introduced, which innovates from the energy-saving solution idea of fuel vehicles to the energy supplement solution idea for pure electric vehicles, and creates a full-scene solution for green travel in line with the current Chinese national conditions.
From the point of view of technical characteristics, Deep Blue Super Range Extension has three technical strengths: energy saving, smooth driving and safety.
Energy conservation. Due to the technological innovation of "Force Super Set Electric Drive" and "Force Intelligent Range Extension", Deep Blue Super Range Extension Technology first solves the contradiction between car driving performance and low fuel consumption. These two technologies won the "China Heart" Top Ten New Energy Vehicle Power System Award in 2022 and 2023 respectively.
The Force Superset Electric Drive is the power source of super extended range, deeply integrated with multiple high-voltage systems of the whole vehicle, rear rear drive, and innovatively equipped with technologies such as adaptive efficiency optimization of working conditions and real-time dynamic temperature field, with a maximum efficiency of more than 95% and a maximum power of more than 190kW. The Force Intelligent Range Extender is an energy supply station for super range extender, equipped with a special engine and generator for range extender, using a high compression ratio deep Atkinson cycle, 1L of oil can produce about 33 kWh, reaching the best level in the industry.
Smooth driving. Relying on the base of the EPA1 all-electric digital platform and the dedicated platform for pure electric vehicles, Deep Blue Super Range Extension realizes pure electric drive driving, with rear-wheel drive characteristics, regardless of whether the vehicle has electricity or not, it can have smooth power, linear output and stable driving. Deep Blue Super Range Extension can also carry out intelligent energy management according to multiple factors such as battery power, driving habits and road condition information, through local algorithms and cloud big data, intelligent analysis of road conditions ahead and user needs, intelligent start-stop range extension system, improve power, economy and comfort.
Safe. Deep Blue Super Range Extension adopts Chang'an Golden Bell Jar battery, based on IBC digital battery steward, through 2 types of digital pre-control management technology group and 7 types of digital temperature control management technology group, to achieve 24-hour battery all-round monitoring. Among them, the battery pack adopts IP3X anti-short-circuit design in the whole area, and the protection level is 5 times higher than the national standard requirements. The unique battery sentry mode can detect the battery status in real time through U T inspection, which can ensure the safety of the battery regardless of the driving, charging, and static state of the whole vehicle. Based on the multi-dimensional system safety design of intrinsic safety, passive safety and active safety, the battery is not safe and effectively avoids thermal runaway.
In addition to its own battery safety guarantee, Deep Blue Auto implements a lifetime warranty for the first owner of the Deep Blue Super Range Extended Power System, including the Force Super Collector Electric Drive, the Force Intelligent Range Extension, and the Golden Bell Jar Battery.
For drivers and passengers, Deep Blue Super Range Extension also provides a number of functions such as automatic emergency braking (AEB), lane departure warning (LDW ° transparent chassis and wrap-around high-strength body), all-round active and passive intelligent safety protection. It is worth mentioning that, in the evaluation announced by the China Automobile Center on November 15, Deep Blue S7 won the results of the new version of the C-NCAP five-star safety evaluation, among them, the ability to automatically brake pedestrians, the ability to automatically braking vehicles to two-wheeled vehicles, and the ability to keep lanes ranked in the top 20%.
The relevant person in charge of Shenlan Automobile also said that in addition to its technical advantages, Shenlan Automobile has always adhered to the strategy of in-depth self-research and open cooperation. Close cooperation and co-innovation with ecological partners is an important support for the development of the Shenlan brand, which basically solves the overall system construction of electric intelligent vehicles from batteries to battery raw materials, from chips to intelligent software architecture, and human-computer interaction systems, ensuring that the products of Shenlan Automobile will be at the leading level in the same industry for a long time in the future.
In terms of patents, Shenlan Automobile has obtained 164 core technologies and won 1,286 patents. Each technology represents the breakthrough and progress of Shenlan in automobile research and development, and the acquisition of patents not only protects the research and development achievements of Shenlan, but also makes Shenlan occupy a favorable position in the competition in the automotive industry. Behind these technologies and patents is Deep Blue Automobile's respect for technology, the pursuit of quality and the persistence of innovation. For Deep Blue Automobile, behind all this is the spirit of innovation and continuous exploration, as well as the in-depth pursuit of technology and quality.
In December 2023, the "Super Extended Range" trademark of Shenlan Automobile has been registered in batches, and the international classification includes 12 major classes including Class 12 automobile vehicles, forming a joint registration protection. With the successful registration of the "Super Range Extension" trademark, "Deep Blue Automobile" and "Super Range Extension" will form a deep binding in the future.
The three ultimate services really put the user in mind
In the automotive industry, the concept of user-centricity has almost become the consensus of car companies. But it's worth pondering that not all companies can actually put this concept into practice.
Shenlan Automobile always adheres to the concept of "customer first, attentive service", and brings users the three ultimate services of ultimate convenience, ultimate care and ultimate integration. Instead of participating in the "** war", he chose another path and really put the user in his heart.
In April 2023, Shenlan launched the "Shenlan Brand Anniversary, Customer Service Upgrade" activity to comprehensively upgrade the rights and interests of purchased users and the after-sales service system.
At the same time, "blue" friends also actively participated in the co-creation of brands and models. In the past year, Shenlan has carried out more than 100 user co-creation meetings, reaching more than 100,000 user surveys, and the co-creation fields mainly include product functions, vehicle technology, community operation, service experience and other directions, and conducted in-depth discussions on more than 100 VOCs, and fed back to various business channels, providing strong support for product improvement, vehicle function iteration, and service experience optimization. The good reputation accumulated by users is increasingly fermenting, which has strongly helped the sales of Deep Blue S7 to exceed 10,000.
At the Deep Blue brand strategy conference in June 2023, Deng Chenghao, CEO of Deep Blue Automobile, officially released the "Deep Blue Global Creator Recruitment Plan" to recruit car owners who have the courage to innovate, like to socialize, and love life, and create and grow together with Deep Blue in the fields of product definition, software development, first-class products, car ecology, car services, and user activities.
In terms of channel layout, up to now, Shenlan has laid out 746 order centers, 390 mobile exhibition halls, 427 delivery centers, 528 maintenance centers, and 1 housekeeper center with online and offline linkage covering the whole country, forming a user-centered service ecological closed loop. It is expected that by 2025, Shenlan will build thousands of order centers across the country, tens of thousands of order, delivery and maintenance contacts, and form a service network of thousands of points.
It can be said that in 2023, in the face of the environment of extreme involution, it is the companionship and support of users and the mutual cooperation of industry partners that Deep Blue Automobile has achieved a turnaround against the trend and achieved brilliant results one after another.
Heavy resource injection Chang'an's high-level personally "took charge".
In the context of electrification and intelligence, China's auto industry is changing rapidly, and the user circle is also younger and differentiated, and car companies are taking the initiative to change.
After three years of development, China's own brands are rapidly seizing the sales highland of joint venture brands. Many car company executives and industry experts have judged that the competition in the future automobile market must be the competition of electric + intelligence.
At the Deep Blue brand strategy conference on June 30, Zhu Huarong, chairman of Changan Automobile, said that Changan Automobile will fully support the development and growth of Deep Blue, and the Deep Blue backed by Changan Automobile will benefit greatly. Deep Blue SL03 and Deep Blue S7 are the leading existence in the same level in terms of appearance design, intelligent configuration and product performance, but the product power of Deep Blue is not achieved overnight, but from Changan Automobile's forward-looking new energy development strategy.
As early as 2017, Changan Automobile released the "Shangri-La Plan", and then released the "Beidou Tianshu Plan" the following year, planning to invest more than 100 billion yuan and more than 10,000 R&D personnel, in order to comprehensively improve its technical accumulation in the fields of batteries, motors, electronic control and intelligence.
In the two products of Deep Blue, Chang'an's technical accumulation can be seen. For example, the dark blue SL03 is equipped with the intelligent vehicle domain controller "Changan Smart Core", Changan Force Super Set Electric Drive, NID30 high-level assisted driving, the Force intelligent range extension technology adopted by Deep Blue S7, etc., are the results of the above plans of Changan Automobile.
Shenlan Automobile inherits the strong technical strength, detail quality control and cost control system capabilities of Changan Group, and can create products that take into account quality and innovation, so that consumers do not have to choose between "fish and bear's paws", which is also the significance of the new brand launched by large manufacturers.
List of high-quality authors
Not only that, in the configuration of senior leaders, Changan Automobile has also been carefully considered. On December 27, Shenlan Automobile announced new personnel appointments: Wang Jun, President of Changan Automobile, concurrently served as Chairman of Shenlan Automobile, and Deng Chenghao, CEO of Shenlan Automobile, was promoted to Vice President of Changan Automobile and concurrently served as CEO of Shenlan Automobile.
The outside world speculates that Wang Jun will manage Deep Blue Automobile as the president, so Changan Automobile will have more tilt in resources and operation system mechanisms including talents, R&D, infrastructure, and high-level time.
In the past, Deep Blue Automobile may have been slightly difficult to coordinate internally and externally, but it will be solved in the future. Behind the promotion of young executives is the general trend of China's independent auto brands making efforts to reform.
In the face of more fierce competition in 2024, Shenlan Automobile has formulated a new strategy of "new and fast", "more sincere and sincere", and "to create and think" around products, technologies and services, and to accelerate the start of a new journey of brand development.
In terms of products, from 2024, Shenlan Automobile will accelerate product iteration and launch at least 3 models every year to meet the travel needs of different users with richer configurations and a more complete product matrix. Among them, its third model, Deep Blue G318, has been released in January 2024**, and has received unanimous praise from netizens with its high-value appearance.
In terms of intelligence, by strengthening technology research and development and application, the overall level of intelligence will achieve high-level advancement, so that the car will "drive smarter and understand you more and more", bring users a smarter, more convenient and comfortable way to travel, and comprehensively improve the car experience. In addition, it will develop more efficient and reliable fast charging technology, strengthen the construction and layout of charging facilities, and bring a more convenient and efficient charging experience to pure electric vehicle users.
At the same time, the OTA upgrade speed of the whole vehicle will also be comprehensively improved, and it is expected that 5 rounds of OTA upgrades will be achieved in 2024, including 1 major version iteration and 4 regular iterations, bringing users a car experience of "common use and constant newness, understanding you and pampering you".
Today, even though the annual sales of the less than two-year-old Deep Blue car have reached nearly 140,000 units, it is still very dissatisfied. Under the two-way rush of the brand and the user, we will wait and see what kind of more wonderful picture Shenlan Automobile will write in the new energy market.