70,000 class car! Cumulative sales exceeded 3.8 million units! How did Geely Emgrand do it?

Mondo Cars Updated on 2024-02-05

When you think of Geely Automobile, what is the first thing that comes to mind? Old drivers may remember Geely Emgrand for the past ten years. Emgrand has always been the main model of Geely Automobile. In January 2024, Geely officially announced that the cumulative sales of the Emgrand family have exceeded 3.8 million units.

This is a remarkable achievement, and at the same time, Geely Automobile has also officially launched a preferential policy for the Emgrand Champion Edition, hoping to bring more surprises to users during the Spring Festival. If you have plans to buy a car before the year, then this car can be called a good choice.

Cumulative sales exceeded 3.8 million units

Many old owners of Geely Automobile started to contact Geely Automobile from Emgrand, and more than ten years ago, many consumers relied on Geely Emgrand to realize their car dreams. The car was first launched in 2009 and has been a great success ever since.

According to Geely Automobile's official data, Geely Emgrand has sold more than 10,000 units in 146 months. It can be simply calculated that Emgrand has been on the market for 14 years, of which at least 12 years, and the average monthly sales are more than 10,000 units. You must know that domestic cars often sell more than 10,000 per month, that is, in the past few years, that is to say, Geely Emgrand is the first batch of domestic cars to rise.

What's more, Geely Emgrand is still in the most competitive A-class family car market, which is even more commendable. In 2023, the domestic market share of independent brands will exceed 50% for the first time, which is a historic breakthrough.

What does Emgrand do?

The rise of domestic models such as Geely Emgrand is not easy, at the beginning it can be said that there is nothing, and it will be sneered at by consumers, but in the end it has achieved a breakthrough and has been recognized by domestic consumers. In the case of low brand recognition, the improvement of product performance becomes the only upward channel.

Take the 2023 *** Champion Edition model currently on sale as an example, this car is priced at 699-8.890,000 yuan, one of the most people-friendly mainstream A-class cars in China, and many areas have a discount of about 10,000 yuan, but it has a good performance in product performance.

Under normal circumstances, the low-end models of the 70,000 yuan level are somewhat rough in the appearance design, but Geely Emgrand does not have this problem, it adopts a family-style design language, and it is also one of the few family A-class cars that can control the large-size waterfall type net, which looks atmospheric and exquisite, and the appearance is not lost to about 150,000 yuan of models.

In terms of space, Geely Emgrand has a body length of 4638mm and a wheelbase of 2650mm, and the rear space and trunk space can meet the daily needs of users, which is more suitable for a family of three. At the same time, the car also performs well in terms of comfort, with all but the lowest-spec model offering rear seat air vents and automatic air conditioning, which is rare in the same price range.

In terms of interior configuration, all Geely Emgrand models are equipped with reversing image, AutoNavi map, heated rearview mirrors, and 123-inch central control screen, keyless start, in-vehicle G network, Internet of Vehicles, 12The 3-inch full LCD instrument cluster and other configurations are equipped with the Geely Galaxy OS intelligent operating system, which supports OTA upgrades, intelligent voice recognition and other functions, which is also rare among models in the same price range.

It is worth mentioning that Geely Emgrand also provides 360-degree panoramic images, transparent chassis, induction trunk and other configurations on two high-end models, and their prices are as low as just over 70,000 yuan. Consumers who understand the auto market know that joint venture models at the same price may even omit the impact of reversing.

In terms of power, Geely Emgrand is equipped with 1 as standardThe 5-liter naturally aspirated engine is mated to a 5-speed manual and CVT gearbox, with a maximum power of 93kW and a maximum torque of 152Nm. Whether it is the engine or the gearbox, Geely Emgrand has adopted a fairly mature solution, which can be said to be a powerful weapon for daily commuting. It is worth mentioning that although such a power performance is not strong, it is no problem to meet the daily needs of users.

In addition, Geely Emgrand's comprehensive fuel consumption per 100 kilometers is only 582L, highlighting an economical and practical. Ordinary family consumption days are budget-conscious, sensitive to fuel consumption, ** close to the people, low fuel consumption Geely Emgrand, the attraction to family consumers is still relatively strong.

Chinese New Year gift package, are you excited?

The Spring Festival holiday in 2024 is approaching, and in order to give back to users, Geely Emgrand has launched various forms of New Year gift packages, including ** discounts, financial discounts and other forms, which is undoubtedly a good benefit for those users who plan to buy a car before the year.

This time, the benefits of buying a car include up to 120,000 yuan of cash red envelopes, 950 yuan worth of compulsory traffic insurance, 24 periods of zero interest, up to 4,000 yuan replacement subsidy, the first owner of 3 years of free basic traffic, the first owner of 4 years or 150,000 kilometers of vehicle warranty, etc., the activity time is February 1 - February 29.

Closing Remarks:Whether it is vehicle performance or various benefits, Geely Emgrand is real. In fact, if you want to create a model that can be widely accepted by consumers, there is no shortcut, you just need to present what users need most. If nothing else, Geely Emgrand will continue to refresh its own records in 2024, and the overall share of domestic cars will also continue to climb.

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