Introduction
Hello everyone, I am Chen Jianghe, who has been engaged in e-commerce channel maintenance all year round. In the current e-commerce environment, confusion is a common problem. This phenomenon is especially evident on platforms such as Pinduoduo. This article will ** how to deal with the problem of Pinduoduo's price disorder.
The reason for the phenomenon of Pinduoduo's price disorder
There are two main reasons for the phenomenon of price arbitrage. First of all, due to the fierce competition on the Pinduoduo platform, merchants often adopt low-price strategies in order to attract consumers. Secondly, Pinduoduo's algorithm is to give priority to low prices, forcing sellers to constantly break the bottom line.
How to deal with the problem of Pinduoduo's price disorder
1.Intellectual property complaints: When sellers put brand products on the shelves, they often put brand product pictures, trademarks and other information in the product links, so they can control the links of illegal sales through intellectual property complaints.
2.Legal means: Send a letter to the seller through a professional law firm, and initiate a lawsuit against the infringement.
3.Administrative complaints: Crack down on sellers' stores through industrial and commercial reports, 12315 consumer complaints, 12377 reports, etc.
4.Offline processing: Find out the source of the seller's goods through intellectual property complaints, purchase and check the source of goods, and disclose the seller's information, etc., and even deal with the out-of-stock.
5.Establish an official *** Establish an official *** on Pinduoduo to ensure that the only officially authorized store represents the brand's image and pricing rules.
The implementation of the above strategies requires long-term efforts from brands to maintain a fair and just e-commerce environment. At the same time, the brand side also needs to do a good job in the rectification of channels, unify the thinking with the dealer team, and severely crack down on the behavior of goods channeling. In this way, we can effectively control the price chaos of Pinduoduo and protect the image and interests of the brand. In addition, I have compiled various materials since I started my career, and if necessary, please feel welcomeClick on the Page private message author to get it