How to do online rights protection and price control.
With the rapid development of e-commerce platforms, more and more brands have begun to pay attention to sales through online channels. However, this also brings a number of problems, the most prominent of which is the online confusion and the proliferation of fakes. In order to maintain the brand image and the best system, the brand needs to carry out online rights protection and price control. This article will introduce several ways to protect your rights and control prices online.
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1. Understand online infringements.
Before carrying out online rights protection and price control, brands need to understand common online infringements, such as low prices, collusion, fakes, etc. These behaviors will not only destroy the brand's best system, but also have a negative impact on the brand image.
2. Establish a rights protection team.
Brands need to establish a professional rights protection team to be responsible for online rights protection and price control. Team members need to have legal expertise and e-commerce experience to better identify and resolve infringements.
3. Formulate a strategy for protecting rights.
For different infringements, brands need to formulate corresponding rights protection strategies. For example, for low-price behavior, you can solve the problem by negotiating with dealers and improving product qualityFor cross-selling, it is possible to restrict its behavior by signing an agreement with the distributor and setting up a reward and punishment mechanismFor counterfeit behavior, it can be cracked down on by cooperating with the platform, reporting, etc.
4. Use legal means to protect rights.
When infringement is discovered, the brand can use legal means to protect its rights. For example, you can file a complaint with the platform, report to the relevant departments, file a lawsuit and other ways to protect your rights and interests. At the same time, it is also necessary to collect and retain relevant evidence for use in the process of rights protection.
5. Strengthen self-protection.
In addition to using legal means to protect their rights, brands also need to strengthen self-protection. For example, the construction of product anti-counterfeiting traceability system can be strengthened to improve the quality and safety of products;An online monitoring system can be established to monitor online sales in real time and detect and deal with infringements in a timely mannerIt can strengthen cooperation and communication with dealers, establish stable cooperative relations, etc.
6. Guide consumers to consume correctly.
In order to guide consumers to consume correctly, brands need to establish their own official or authorized stores on e-commerce platforms to sell products through formal channels. At the same time, it is also necessary to strengthen product publicity and promotion to improve consumers' awareness and trust in the brand. When consumers buy products, they can purchase them through official channels or authorized stores to avoid buying fake or infringing products.
7. Continue to optimize the rights protection plan.
With the continuous development and change of e-commerce platforms, the rights protection plan of brands also needs to be continuously optimized and adjusted. Brands need to regularly evaluate and improve their rights protection strategies and measures to adapt to the changing and evolving needs of the market. At the same time, it is also necessary to strengthen cooperation and communication with platforms and relevant departments to jointly maintain the order of the e-commerce market and a fair competition environment.
In short, online rights protection and price control is a problem that brands must face and solve in the era of e-commerce. Brands need to protect their rights and interests by establishing a professional rights protection team, formulating rights protection strategies, using legal means to protect rights, strengthening self-protection, guiding consumers to consume correctly, and continuously optimizing rights protection plans. At the same time, it is also necessary to strengthen cooperation and communication with platforms and relevant departments to jointly maintain the order of the e-commerce market and a fair competition environment.