According to the latest data from Aowei Cloud Network, the retail volume of China's color TV market in 2023 will be 31.42 million units, a year-on-year decrease of 136%, retail sales of 109.8 billion yuan, down 23%。This is the fourth year that China's TV industry has continued to decline, and it has also dropped directly from 5089 in 2016 to 31.42 million units in 2023, a very large and obvious decline.
It is not difficult to find that China's TV industry is in a critical period of change, and the development process of China's TV industry is also facing a very difficult situation. Although the overall performance of China's smart TV industry is sluggish, there are also very bright parts. For example, the decline in retail sales has slowed down, indicating that the quality and unit price of smart TVs in China have continued to improve.
In addition,China's smart TV industry also has outstanding performance,For example, innovative backlight technologyMini LED TV,There are8K、OLEDThe laser TV, etc.,All have shown excellent resilience,Become the guiding light of China's smart TV industry,And continue to make progress and promotion,Promote the upgrading of China's smart TV industry。
Here we will focus on the mini LED, because it is the big winner.
According to the total data from Aowei Cloud Network (**c), the retail penetration rate of China's color TV mini LED market in 2023 will be 29%, an increase of 18% and a retail sales penetration rate of 98%, an increase of 5 from last year4%。In addition, Mini LED TVs may continue to double in 2024, and the market penetration rate is expected to be close to 5%.
In fact, in a real sense, Mini LED is a kind of LED technology with a new backlight design, theoretically it is still an LCD TV with backlight display, Mini LED inherits the characteristics of inorganic LED high efficiency, high brightness, high reliability and fast reflection time; Secondly, it has the advantages of energy saving, simple mechanism, small size and thin type.
Compared with the traditional LED backlight, it can achieve a lot of backlight partitions, which can achieve accurate area luminescence adjustment and improve the display effect. As an LCD to OLED, QD-OLED and QLED TV products, Mini LED TV has developed particularly rapidly in the past two years.
At present,The growth rate of the high-end TV market is limited,The mainstream of shipments is still dominated by LCD TVs,But the mainstream LCD TV** war is still very severe,TV brands in order to get rid of the troubles of the **war,Will choose to do something to achieve differentiated competition。 The growth of the high-end market is insufficient, and the low-end market is severe, and the mini LED backlight TV has become the preferred layout object.
Yang Fan, the founder of the people's home grid and a senior person, believes: "The pace of innovation and replacement in the smart TV industry will not stop,Any technology may be replaced at any time,In the case of traditional LCD TVs encountering picture quality bottlenecks,Insufficient premium space。 Mini LED is one of the technologies that give full play to the greatest value of LCD TVs, and with the maturity and decentralization of more excellent OLED, QD-OLED, MICRO LED and other technologies, the future display industry is more full of expectations. This also verifies a truth, there is no best display technology, only the most suitable for the market and suitable for the moment. ”
With the active layout of Chinese manufacturers in the upstream, midstream and downstream of Mini LED, with the strategy of volume and price, they can accelerate the penetration of Mini LED backlight in the TV market with higher cost performance, and it is estimated that in 2024, Mini LED TV shipments will increase unprecedentedly.
For consumers who like mini LED TVs, it may be easier to get their hands on in 2024.