On the morning of February 17, the Yangtze River reporter walked into Dongfeng Brose Automotive Systems Co., Ltd. (hereinafter referred to as "Dongfeng Brose"), which has started on the sixth day of the Lunar New Year, 14 production lines are busy with production, and the return rate of employees after the holiday has reached more than 90%. In January this year, the company's orders for gearbox motors alone reached 70,000, a year-on-year increase of 133%, achieving a "good start" in the first month of 2024.
The production hall of Dongfeng Brose is a busy scene. Photo by Yangtze River ** reporter Gao Wenju.
Dongfeng Brose, located in Wuhan Economic and Technological Development Zone, is a Sino-foreign (German) joint venture company, mainly producing gearbox motors, window lifting mechanisms, window lifting motors, cooling fan assemblies, etc., and is the core supplier of more than 20 automobile brands, and has been rated as a national specialized and special new "little giant" enterprise. In 2018, Dongfeng Brose's new global benchmark plant with a total investment of 500 million yuan was put into operation in Han.
In the nearly 10,000-square-meter factory building of Dongfeng Brose, a set of intelligent production equipment is running at high speed, assembly, testing, packaging ......Workers are busy in an orderly manner at their respective workstations. Wu Pinpin, the production supervisor of the workshop, introduced that after the full-automation of the second-line gearbox motor production line, workers "have become history of tens of thousands of steps a day", and they no longer need to walk back and forth every few seconds, nor do they need to move boxes of more than 20 pounds of parts and components with bare hands, the work intensity has been greatly reduced, the efficiency of employees has increased by 100%, and the product qualification rate is close to 100%.
Dongfeng Brose production workshop, staff in production. Photo by Yangtze River ** reporter Gao Wenju.
At about 10 o'clock in the morning, the large screen of the second-line production showed that in the first hour of the day, the planned production quantity was 100, and the actual production quantity reached 111, and the planned task was overcompleted. According to reports, the company is sprinting to the "first production period", next Monday full staff to work, when all production lines will usher in full capacity operation, to ensure production.
In 2020, 2500 million yuan; In 2021, 3300 million yuan; In 2022, 4700 million yuan; In 2023, 5300 million yuan; In the notebook of Gao Hong, general manager of Dongfeng Brose, a group of data records the company's annual revenue increasing year by year. Gao Hong said that in January this year, the company's sales revenue reached 65 million yuan, the highest in the past four years.
In Gao Hong's view, the steady improvement of the company's performance is inseparable from the support of the company's shareholders and first-class departments at all levels, and it is also inseparable from the company's overall layout focusing on core business, market response speed, first-class chain system, and intelligent manufacturing.
Three years ago, out of the judgment of the development trend of the automotive industry and the actual situation of the company, Dongfeng Brose shifted nine types of traditional businesses to three or four "specialized and refined" core sectors, focusing on the main business, and continuously improving its localized R&D capabilities.
For example, thanks to the test and R&D team built by the company and Dongfeng and Brose Group, "if a customer raises a product problem, the company can determine the fault in two days at the earliest, and promote the accelerated implementation of the solution."
The staff is carrying out the product inspection process. Photo by Yangtze River ** reporter Gao Wenju.
Innovation doesn't stop. Last year, Dongfeng Brose's R&D team spent nearly a year tackling tough problems and changed the original gearbox motor from 1Version 0 is upgraded to 20 version, the product performance has reached the leading level in China, and the order volume has increased from 30,000 in a single month in 2023 to 70,000 in a single month this year, which is the epitome of Dongfeng Brose's innovative development.
It is reported that in order to ensure the quality of product delivery, in the laboratory of Dongfeng Brose R&D Center, a few meters away from the production workshop, technicians took turns on duty during the Spring Festival in order to complete the three-month cycle of testing as scheduled, record the testing and operation data, and "escort" the production of products in front.
Yangtze River ** reporter Wang Shuangshuang correspondent Sun Yayun Zhang Liang).
Editor: Wang Rongfei].
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