The 2024 Lunar New Year holiday has ended, and people's work and life have gradually returned to normal. Looking back on the past 2023, everyone has gains and losses. Some people have accumulated more economic income through hard work; While others were cut in salary, unemployed, and even forced to choose to join the army of "delivery boys". **10,000 Fans Incentive Plan In the face of the coming 2024, presumably every migrant worker has also made a new plan and looks forward to gaining something in the new year, after all, after 3 years of epidemic baptism, our economy and society have also begun to turn into a new normal.
2024, a new beginningFor each of us, 2024 is a new beginning and a new beginning, and no matter whether 2023 is good or bad, we all have the reason and confidence to make ourselves and our family life better and better, at least in terms of income.
According to the data released by the National Bureau of Statistics, the growth rate of China's GDP will reach 52%；The per capita wage income of residents nationwide has also reached 71% growth (nominal). Based on this, everyone is looking forward to 2024. At the beginning of February, various provinces and cities successively announced their expected economic growth targets for 2024, and on the whole, most of them were at 45 8% interval. Among them, more than 20 provinces are expected to grow at 5 in 20245% and above, and 8 provinces and cities set the target at around 6%. It is worth mentioning that Hainan has set its expected economic growth target for 2024 at about 8%.
In 2024, 3 challenges
According to the "2024 China Economic Outlook and Outlook" report released by the Chinese Academy of Sciences, China's economic growth in 2024 may show a trend of "low before high", and the annual economic growth rate is expected to be 5Around 3%, almost the same as in 2023. There is no doubt that from the data level, China's economic growth will continue to improve in 2024, and the per capita disposable income of urban and rural residents is also expected to reach a record high. However, it is undeniable that the road to economic development has not been smooth sailing.
Some professionals pointed out that although China's economy will no longer be affected by the epidemic in 2024, the pressure of inflation, the downturn in the real estate market and the fierce competition at the employment level seem to remind us that the hard days may have just begun.
Consumption downgraded across the board
In 2023, "consumption downgrade" can be described as a high-frequency word, and it will be mentioned from time to time. In fact, there is a lot of evidence to show this, such as consumers reducing the purchase of non-essential goods, the boom in the second-hand market, and so on. In 2024, "consumption downgrade" may continue to be a serious challenge for economic development. Taking the e-commerce platform Pinduoduo as an example, as a microcosm of consumption downgrade, in the third quarter of 2023, Pinduoduo's revenue increased by 94% year-on-year, while in stark contrast to the other two major e-commerce platforms performed mediocre. It is not difficult to see that the consumption level of ordinary people is undergoing a comprehensive downgrade, and more and more consumers no longer pursue cost-effectiveness, but give priority to low prices.
Competition for jobs is fiercerData shows that the number of college graduates in China is expected to reach 11.79 million in 2024, an increase of 210,000 year-on-year. It can be said that in the fierce competition in the job market this year, college graduates from ordinary colleges and universities may encounter an unprecedented challenge. At the same time, the number of people insured by unemployment insurance in China will also reach 24.4 billion, an increase of 5.66 million compared with 2022, and the annual unemployment benefit expenditure amount is 97.6 billion, which can reflect the pressure of ordinary people's employment from the side.
On the one hand, fresh college graduates and the unemployed are in a hurry to find employment, and on the other hand, the number of jobs offered by employers has decreased again. According to the data released by a domestic Internet recruitment platform, the number of jobs provided by employers in February 2024 will drop by 28% year-on-year, and behind this data means that the 87 million unemployed people aged 35 and above will face more fierce competitive pressure, and the fierce competition in the job market will not only be a test for every family, but also have an impact on social stability.
Grassroots industry "involution".
It's not just white-collar workers who are facing greater challenges at the employment level, and it's not just white-collar jobs that seem to be high-level. It is understood that some grassroots industries that rely on Internet platforms, such as takeaways, express delivery, and online car-hailing, will also begin to roll up from 2023. Some of the working people who have been unable to find suitable jobs for a long time, as well as some of the older people who have lost their jobs due to the closure of companies and layoffs, have to retreat to the second best place to become workers in the new form of employment in order to make a living. According to the data, by the end of 2023, the number of new employment workers in China has reached 84 million, accounting for nearly 21% of the total number of employees. Among them, couriers, takeaway delivery workers, and online car-hailing drivers are the main groups. However, it is worth mentioning that with the further increase in the number of new forms of employment, the competition in grassroots industries such as food delivery, express delivery, and online car-hailing has also become more intense. These phenomena are enough to show that not only the white-collar class will encounter employment and income problems, but also the grassroots industry will become more "involutional".
Conclusion
Overall, China's economy will continue to maintain stable growth in 2024, but at the same time, it will also face challenges in three aspects: consumption, employment and grassroots industries. As an ordinary employee and consumer, we should perhaps remain vigilant against these three major challenges, but at the same time, we also have reason to believe that under the control of national macro policies, these pressures and challenges will not be stumbling blocks on the road to happiness after all! In addition, we should not be afraid of short-term difficulties, after all, a happy day is just around the corner, let us work together in 2024 and work hard for a better life in the future!