Veganism isn't just a month-long thing! The industry is booming. Exciting challenger brands have rocked the category with confidence and attitude that can't be ignored. We need a creative response fit for the future.
The future is plant-based, and how do we appeal to consumers who are looking for both indulgent and clean eating?
Previous plant-based designs were too cumbersome and outdated, and didn't stretch from nutritious meals to indulgent cuisines. With all potential consumers in mind, we have created two unique brands to appeal to everyone. The dietitian-approved ASDA Plant Based is our healthy choice, and it has a clean, modern brand image that mimics the cleanliness of the food inside.
Delicious, nutritious service recommendations appeal to those looking for a clean, plant-based diet. Our structured design helps consumers easily understand the benefits of each product, while our calming color palette makes our beautiful sun photography truly popular. We're launching in Vegan January with a modern, bright, sunny design that allows everyone to live better.