In today's market, companies need to create unique and viable value-added models to meet consumer demand and improve sales performance. In this article, we'll look at a successful value-added model, why it's successful, and how to achieve an annual sales of 300 million and a repurchase rate of 80%.
First, the core elements of a simple and practical consumption value-added model
1.Bonus points: Consumers can earn bonus points for purchasing goods or services. These points can be redeemed for goods, privileges, or purchases within the platform.
2.Points appreciation: Consumers' points will enter the profit pool, and the platform will increase the value of points through investment and profit sharing mechanisms. The value added of points motivates consumers to continue to purchase and engage.
3.Create a circular reflux: The consumption value-added model creates a mechanism for recirculation through ** and reuse of credits. With the value of points, users are more motivated to redeem points, and the funds generated by the exchange can be used to buy back more goods, forming a virtuous circle.
2. Factors and reasons for success.
1.Simple, easy-to-understand model: This value-added model is designed to be simple and easy to understand, so that consumers can easily understand and engage with it. There are no cumbersome conditions and restrictions, making it convenient for consumers.
2.Actual value and return: This model satisfies consumers' demand for cost-effective and personalized services by providing actual returns on purchases. Consumers can not only get discounts and discounts when they buy goods, but also gain wealth through point appreciation.
3.Emphasis on user experience: The platform offers a smooth redemption process and excellent customer service, ensuring that consumers can enjoy rewards and privileges smoothly. A good user experience increases customer satisfaction and loyalty.
3. Examples of how to play with value-added consumption.
1.Suppose the platform's product** is 100, after user A purchases, 30% of the profit enters the dividend pool, and 70% of the profit is minted into the value of points. At this time, the unit price of points is 1 yuan, so user A will get 21 points.
2.Assuming that subsequent user B buys the same product, the ratio of dividends and minting is still 30% and 70%, and the unit price of points is 143, and user B gets 210 143 = 147 credits.
3.At this time, the unit price of points on the platform is ** to 168 pcs. When a user withdraws, the platform will charge a certain fee, but the fee will flow back into the dividend pool, thereby increasing the value of points.
The simple and practical value-added consumption model has brought great success to the enterprise. By providing point rewards, value-added mechanisms, and creating recirculation, the model attracts consumers' purchase behavior and promotes repeat purchases. The key to achieving 300 million annual sales and an 80% repurchase rate is to design a model that is simple and easy to understand, provides real value and returns, and focuses on the user experience. Through market positioning, effective promotion, and customer relationship management, companies are able to attract more consumers and retain their loyalty, resulting in sustained sales growth.