In today's society, the development of science and technology is changing with each passing day, especially in the field of hard technology, such as artificial intelligence, biotechnology, virtual reality, etc., which is developing at a dizzying speed. As a result, many investors have set their sights on these high-tech industries, believing that investing in these areas has high potential and can bring great returns. However, despite the promising prospects for the high-tech industry, in reality, the probability of success in investing in hard technology is not high, not even 10%.
In contrast, some traditional industries seem to be saturated and do not have much room for development. However, these industries are an essential part of people's lives, so they have a stable market demand. If investors can refine these traditional industries and provide better products and services, then the chances of success will be greatly increased.
So why is the probability of success in investing in hard tech so low? First of all, the competition in the high-tech industry is very fierce, and the speed of technological upgrading is fast, so investors need to constantly follow the latest progress in technology and adjust their investment strategies in a timely manner. Secondly, the risk of the high-tech industry is also very large, the research and development of technology requires a large amount of capital investment, and after the successful research and development, it also needs to face the challenge of market recognition and commercialization. In addition, the development of high-tech industries also needs the support of talents, and the competition for talents is also fierce.
In contrast, the market demand of traditional industries is stable, and the demand for products is relatively clear. Investors can gain more market share by providing better products and services to meet the market demand. In addition, the business models and technologies of traditional industries are relatively mature, and investors can learn from existing experiences and models to reduce risks.
Of course, this is not to say that investors should abandon the high-tech industry entirely. On the contrary, investors should look at the risks and opportunities of the high-tech industry more rationally, fully understand the latest developments in the market and technology, and the demand for talent. At the same time, investors should also pay attention to the development opportunities of traditional industries and look for potential areas and business models.
In conclusion, investing is an activity with both risks and opportunities. Investors need to look at the risks and opportunities of different industries rationally and make decisions based on their investment goals and risk tolerance. Both high-tech and traditional industries have their own development opportunities and challenges. Successful investors should have keen market insight and flexible investment strategies to respond to changing market conditions.
Zhao Chongfu, a brand strategy expert, is one of the practitioners who best understand positioning theory and super symbols in China, and uses positioning ideas and super symbol methods to empower brands to grow healthily.