Can eggs really stand? Big IPs will also overturn?
When we walk into the cinema and invest money and eyes, what exactly do we expect to see?
A ruined IP, or a terrible bad movie?
If you've ever had an anticipation for the movie "Flower Thousand Bone", but you can't wait to wash your eyes after watching it, then this article may be written for you.
The movie version of "Flower Thousand Bone" was released, is it really the first bad thing at the beginning of the year?
For a movie to be successful, is it enough to rely on IP and traffic alone?
When the audience walks into the theater with real gold** and looks forward to a visual feast, who wants to see a piece of?
At the beginning of the year, the film market ushered in the giant "Flower Thousand Bone", which should have been a sensation, but who knew that the word of mouth was tragic, and the box office was only 4 million in the first week, which was criticized for "ruining eyes".
In the face of such a failure, the director will only cry about how unlucky he is, but does not face up to the problems of the work, is this the responsible attitude that should be had?..
As we all know, film and television adaptation has always been a problem.
After many classic IPs are brought to the screen, the response is very different.
Some plot changes, the newcomer's supporting roles directly changed the original flavor beyond recognition; Some of the main creators' visual aesthetics are unsatisfactory, turning popular characters into monsters.
This year's "Flower Thousand Bone" movie is destined to be one of the failure models.
Back at the beginning of the new year in 2024, everyone has been looking forward to the movie "Flower Thousand Bone" for a long time.
This adaptation of the same name written by Fresh Guoguo** has been popular since it was broadcast in 2015.
The classic clip of "Killing Qianmo in order to save Hua Qiangu caused his face to be ruined, and Hua Qiangu's liver and intestines crying were broken" is impressive.
Now that the blockbuster film version has been adapted, the production team has lasted 4 years and a budget of up to 100 million, and the joining of the perfect heroine Chen Turin and the handsome male protagonist Li Chengbin undoubtedly makes people more confident in the quality.
However, the box office of high and low quickly proved the public's concern.
In the first week, it was only more than 4 million, and it was named "the first bad start of the year" by CCTV.
Moviegoers complained that this was simply polluting their minds, and there were negative reviews on the Internet.
How could this big production fail so much?
The biggest problem is that the staff completely ignores the charm of the original.
The TV series version of Hua Qiangu impressed the audience, first of all, the charm of the male and female protagonists.
Hua Qiangu is innocent, Bai Zihua is cold, arrogant and handsome, and this time the character creation of the movie version forms a strong contrast with it.
We can't help but ask, is this just a thousand bones?
In fact, as early as a few years ago, there were similar strange works in the film and television industry.
That is the movie version of the TV series "Three Lives, Three Worlds and Ten Miles of Peach Blossoms", which also caused big IP and popular actors, but created a strange style of combining Chinese and Western.
The wedding of Bai Qian and Yehua was even more weird, and the style of painting was simply out of reality.
And this year's "Flower Thousand Bone" movie can be described as a new generation of "left" in the Chinese costume industry.
We must face up to this problem: in film and television adaptation, is there any disregard and distortion of the original flavor of IP by the production team?
Have they corrupted the true character of the classics?
Specific to character creation, the movie version of Hua Qiangu is the most criticized.
This girl should be young and beautiful, and her every move should exude vitality.
But Chen Duling, as a popular flower dan, looks old in both face and temperament.
Her appearance on the screen seems to be incompatible with her liveliness and cuteness.
Can this still be considered a flower bone?
The white painting that the audience was looking forward to has also become a joke.
He was originally a handsome male god in the book, a peerless beautiful man with a personable demeanor.
It is hard to imagine how Li Chengbin's fat and bloated appearance can be worthy of the title of "beauty".
This contrast is too big a blow, which directly leads to the destruction of the viewing experience.
Could this be the legendary white painting?
The selection of such male and female protagonists is too unsuccessful, which seriously lowers the overall taste of the movie.
They are simply people from two worlds, and they can't embody the charm of the original characters at all.
This has departed from the original author's setting and expression of the character.
We have to wonder, is such an adaptation of the movie still "Flower Thousand Bone"?
Or is it just a borrowed shell?
has made mistakes on such an important basis as character creation, and it is no wonder that the quality of the whole movie is worrying.
It can be seen how the staff is in a hurry and hastily treated.
For example, the sloppiness in the costumes and props already speaks for itself.
What could have been a delicate and small token of love has become a savage big claw.
Is this a deliberate attempt to defame women?
All in all, it's completely out of step with role-playing.
The design of props is an extremely important part of the movie, which plays an irreplaceable role in rendering the atmosphere and setting off the emotions of the audience.
If you don't handle even this little detail well, the realism of the movie will be reduced.
The portrayal of the drama "Flower Thousand Bone", the claw bell given to Xiao Gu by Bai Zihua is a typical case.
Such a crude and simple thing is simply funny in the hands of a noble figure in ancient times.
It is an essential paradox with a beautiful description.
This undoubtedly destroys the shaping of the character's characteristics and greatly reduces the taste of the whole movie in details.
In addition, the attire of some important supporting characters is a combination of Chinese and Western, which is very eccentric.
The shape of Qingshui and Tangbao deeply stabbed the eyes of fans, which was too far away from the original impression of the characters.
You must know that the importance of costume to costume works is self-evident, which is precisely a detail that many screenwriters and directors ignore.
In fact, this confirms a problem, that is, many directors and producers of commercial films are too frivolous and casual in the face of big IPs.
They misjudged the gold content of the popularity value, believing that with word-of-mouth guarantee and ready-made traffic, they could deal with it sloppily in the production process.
As everyone knows, it is the contradictions accumulated in these details that will make the film encounter Waterloo in the middle and late stages.
CCTV's stern comment on "the first bad start of the year" is a warning to all kinds of chaos in the film industry.
In the uproar of the outside world, the reaction of the director and the main creative staff is also worrying.
They didn't face up to their problems, and even sold them miserably.
The director uploaded ** on social platforms to apologize, but he always looked at a loss.
He claimed that he was very "surprised" by the bad review, which was completely shirking responsibility, what else is there to be surprised?
You've made a bad movie like this!
What's even more disgraceful is that he still looks worried and has nothing to love, and even tears down his eyes about how difficult it is for him, which is really forcibly winning sympathy.
This is not so much an apology as a despicable moral kidnapping.
In fact, in the current online environment, moral kidnapping has become rampant.
Whether it is the beauties on Douyin crying bitterly, or the miserable routines of micro-businesses, they are all annoying.
They blur the lines between right and wrong, gaining false benefits by consuming compassion.
What is the difference between the director's actions?
He should clearly face up to the problems of his work, rather than pretending to be pitiful to shirk responsibility.
This kind of low-level routine in the Internet era is outdated.
Only by facing up to their own problems can film and television practitioners continue to move forward on the road of creation.
We look forward to filmmakers returning to sincerity, no more calculations, just to present better works.
Business operations are important, but only if they are backed up by excellent content.
For the creative team of "Flower Thousand Bone", we must abandon all kinds of gimmicks and routines, and we must not always rely on IP value, but should devote ourselves to every detail.
Only when the producers start anew can they turn the tide and make this golden sign glow with new glory.