For a long time in the past, hunting vehicles have been a niche existence in the impression of Chinese people. Now, ZEEKR has given new possibilities to this otherwise niche market with ZEEKR 001.
On February 27, the all-new ZEEKR 001 was officially launched, with a total of 4 models and a price range of 2690,000-3290,000 yuan, the starting price is 3 lower than the old model10,000 yuan.
Let the niche no longer be the minority
Three years ago, the ZEEKR brand officially released its first model, the luxury hunting coupe ZEEKR 001. At that time, it was the time when the new force "Wei Xiaoli" quickly consolidated its leading position. In this context, the entry of ZEEKR can be regarded as a latecomer.
However, in the face of fierce competition, ZEEKR shows a very unique and open perspective. Although Geely has accumulated a strong industrial foundation and the ability to integrate global advantageous resources accumulated over the years, this new brand does not follow the old path, but opens up the "third track" of China's high-end pure electric brand through innovative business models.
As the first model of ZEEKR, ZEEKR 001 is not only the first hunting model in its own brand, but also the first mass-produced hunting model in the field of new energy.
Thanks to the advanced architecture of SEA and the top-level hardware embedded strategy, ZEEKR 001 opens up a pure electric high-performance experience that is superior to traditional fuel vehicles for users on the basis of forward-looking intelligent technology. Several major OTA upgrades and several minor technical iterations have further improved the user's travel experience.
The outstanding "fast, accurate and stable" extreme driving control gene has allowed ZEEKR 001 to win the sales championship of pure electric models of more than 300,000 yuan many times and break the Guinness World Record many times. Enabled by high performance, in the first month of 2024, ZEEKR 001 sales continued to perform well, with 5,272 new cars delivered in the first month, a year-on-year increase of 6919%。
What's more, ZEEKR 001 not only sells considerably, but also breaks the bottleneck of independent vehicles that do not maintain their value. According to the 3-year value retention rate list released by Guazi second-hand cars, it can be seen that in the ranking of Chinese brand new energy models, the value retention rate of ZEEKR 001 is as high as 652%, ranking first.
The best-selling ZEEKR 001 has undoubtedly provided a boost for the development of the hunting vehicle market. With the arrival of new models, it not only brings more possibilities to ZEEKR cars, but also makes the originally niche market of hunting clothing no longer niche.
The product is reborn
In today's fierce competition, the competition of new cars has gone from volume ** to volume technology, and then to volume configuration, and ZEEKR has rolled up to a new height.
As a mid-term facelift model, the new ZEEKR 001 has not changed much except for the appearance, and other upgrades, whether it is three electrics, cockpit, or intelligent driving, can be called a rebirth. According to An Conghui, CEO of ZEEKR Intelligent Technology, among the 2,000 or so "assembly-level" assembly components of electric vehicles, the new ZEEKR 001 has been upgraded in as many as 1,118 places.
Specifically, the main changes in the appearance of the new car are that the front and rear surrounds have been changed to the same as the 001 FR, the front face has been changed to a flat trapezoidal lower grille, and the longitudinal deflector groove decoration has been added, which further improves the sportiness. The larger diffuser port facilitates heat dissipation and reduces wind resistance.
In addition to the appearance, the upgrade of the details can show the sincerity of the new ZEEKR 001. For example, the whole system is equipped with Yamaha surround stereo premium audio as standard, 8295 intelligent cockpit chip as standard, intelligent follow-up seats, 10 levels of light and dark LV zone dimming canopy, hidden electric tow hook, etc.
The power and chassis upgrades of the new car are also outstanding. The single-chamber air suspension is upgraded to a double-chamber air suspension, equipped with an 800V high-voltage platform as standard, and with the newly upgraded motor, the sports performance is full. According to the data, the new ZEEKR 001 provides single-motor and dual-motor versions, with a maximum power of 310kW for single-motor models, a maximum power of 270kW for the front motor and 310kW for the rear motor, and a 3S level of 000 acceleration. The all-new ZEEKR 001 uses a full-stack 800V high-voltage system with two battery options. One is the same 100-degree Kirin battery as ZEEKR 001 FR, which only takes 15min to charge from 10% to 80%; The other is a 95-degree Shenxing battery, which only needs 11 to charge from 10% to 80%.5min, easy ** user's battery life and energy replenishment anxiety.
The new ZEEKR 001 upgraded intelligent magic carpet double-chamber air suspension, taking into account both control and comfort. Dual-cavity air spring + CCD electromagnetic damping system, height and stiffness can be adjusted at the same time, 70mm 5 levels adjustable, stiffness 2 levels adjustable. The Magic Carpet Active Dynamic Suspension is composed of a perception system and a suspension system, which can monitor the road ahead in real time through the linkage of top software and hardware, predict the ups and downs of the road surface through intelligent algorithms, and automatically adjust the hardness of the chassis. With millisecond-level response, the body is always stable no matter how the road surface changes.
It is worth mentioning that the new ZEEKR 001 adds a new style of 19-inch and 21-inch wheels, and supports the optional electric tow hook, which is a plus for users who have the need to travel in a trailer RV.
In terms of intelligence, the new ZEEKR 001 is upgraded to be equipped with Qualcomm 8295 chip, 15The 4-inch floating center console has added a left-right deflection function. The new car is equipped with the latest Zeekr OS 60 system, bringing intelligent "gaze" function and massive applications, refreshing the on-board intelligent interactive experience.
Intelligent driving is one of the shortcomings of the old 001, the new ZEEKR 001 continues the old mobileye** business solution, equipped with two Q5H chips, with a total computing power of 64TOPS, after the addition of lidar and 4 angle millimeter wave radars at the front and rear, the intelligent driving ability will be further improved. In addition, the new ZEEKR 001 can also realize two-way satellite messaging and satellite communication services, and travel areas without network signal coverage can also be explored freely.
From the beginning of the brand's establishment, ZEEKR will write a deep safety heritage into the brand gene, delivering more than 190,000 zero spontaneous combustion, in terms of body technology, the new ZEEKR 001 uses ultra-high-strength steel and aluminum hybrid materials, equipped with an integrated die-casting rear end aluminum body, the rigidity of the vehicle has been greatly improved, and it continues to maintain the title of "Highway Tsenkrypton".
On the whole, the upgraded new ZEEKR 001 has the attributes of "all-round hexagonal warrior", which will bring users a new experience with extreme performance, safety, and a new intelligent cockpit and intelligent driving experience.
In 2024, it will challenge 230,000 units
While deeply cultivating product iteration and upgrading, ZEEKR continues to improve its own system construction, and continues to make efforts in the fields of user operation, ecological layout, and channel services. Especially for users in different regions, ZEEKR will use the "high-end" model to build stores for local consumers, and the selection of store locations and indoor soft decoration are very exquisite, all of which demonstrate the brand's trendy technological attributes.
In addition, in order to meet the charging needs of users in different scenarios, ZEEKR Power has built a full-scenario energy ecological service system around the three dimensions of "family, city, and service". As of January 31, there were 2 431 piles at 443 stations and 2 431 piles at ZEEKR charging stations (800V ultra-fast charging) across the country, ranking first in the industry in terms of the number of self-built 800V ultra-fast charging facilities built by car companies in the Chinese market. By the end of 2024, ZEEKR will form an ultra-fast charging 1,000 station layout, and the total number of pole charging piles will exceed 5 000.
As a new brand, ZEEKR has achieved remarkable results in the past year. The data shows that in 2023, ZEEKR will deliver 1180,000 units, up 65% year-on-year. At present, ZEEKR has four models: ZEEKR 001, ZEEKR 007, ZEEKR 009, and ZEEKR X, with an average price of more than 200,000 yuan, and its high-end road has achieved initial results.
It is understood that ZEEKR plans to achieve annual sales of 230,000 units in 2024. ZEEKR X and ZEEKR 007 are destined to carry the banner of volume, and although ZEEKR 001 has entered the hunting car category, with the comprehensive upgrade of new cars, the market is no longer niche and the market prospects of new cars are full of more possibilities.
In January 2024, the monthly delivery volume of the Zeekr brand will be 1250,000 units, a year-on-year increase of 302%, which is a good start for ZEEKR in 2024.
In today's new energy battlefield with intensified involution, with Geely's car-making heritage and the group's resources fully empowered, ZEEKR has greater confidence to respond to the changes of the times, which will also make ZEEKR go further. Next, can ZEEKR continue to maintain growth and successfully challenge the annual sales of 230,000 vehicles? It's worth the wait!