Huawei and Xiaomi are blocked, Apple has cut prices sharply, and iPhone 15 has dropped to 4597 yuan!
In recent years, it is not uncommon for iPhone prices to drop, but even Cook did not expect that the iPhone 15 would start at 5999 yuan and drop to 4597 yuan at such a low price.
It is undeniable that some old-fashioned mobile phones have also gone bankrupt quickly after being listed, and after two or three months, they have lost more than 1,000 yuan, but they have never been as much as 1,400 yuan as some time ago.
With the exception of the regular iPhone 15, all models have been significantly reduced in price. The iPhone 15 Plus starts at $5,447, while the iPhone 15 Pro starts at $6,537.
Even the best-selling iPhone 15 Pro Max is sold from 8247, with a price reduction of more than 1700 yuan, which has never been seen in history.
In fact, Apple's sales numbers haven't slipped since the release of the iPhone 15 – according to IDC, a total of 80.5 million devices were sold in the fourth quarter of last year, an increase of 116%, making Apple the number one company in the world.
If the iPhone 15 series is selling so well, why is it dropping so much at the beginning of 2024? Because with Huawei and Xiaomi overtaking Apple, the iPhone 15 has fallen out of favor.
According to official activation data, Apple also led the way in sales in China in the second quarter due to the launch of the iPhone 15, with 1,501 activations160,000 units, with a market share of 20%.
However, compared to the same period last year, the iPhone 15 did not perform as well as it should, as the number of activations of the iPhone 15 decreased by 10 compared to last year6%。
The reason why the iPhone 15 fell out of favor was being surpassed by the country's top-of-the-line phones.
First of all, the sudden launch of the Huawei 60 series has brought Huawei mobile phones back to the high-end market and has been widely acclaimed. Secondly, the Xiaomi 14 series entered the market ahead of schedule and, with its excellent performance, became the second-best-selling domestic phone in the fourth quarter of last year.
Huawei's number of active users grew by 384%, Xiaomi grew by 793%, while Apple's number of users has seen negative growth.
Obviously, under the attack of Huawei and Xiaomi, Apple no longer has the previous advantage, and it is impossible to attract consumers with only one brand and one product, so it can only choose to reduce the price.
This makes the iPhone 15 more affordable than any previous phone after just three months. The ** of the iPhone 15 is only 4597 yuan, which is far lower than the ** of most mobile phones in China.
In addition to the significant price cuts for the iPhone 15 on major e-commerce platforms and channels, Apple has also begun to cut prices, albeit by a symbolic 500 yuan, which is one of the few price cuts by Apple.
Apple only lowered the retail price slightly so that dealers could offer the product at a lower price, but the brand image was affected as a result.
Now, the iPhone 15 has an entry** that's even lower than some flagship models in China**, would you buy it? Please leave a message, like, share and let us know what you think.