With the end of the Spring Festival holiday, the liquor market is showing a strong recovery. Driven by consumption upgrading, the sub-high-end liquor represented by Wuliangchun has won the favor of more and more consumers with its excellent quality and unique taste.
The performance of the liquor market after the holiday has undoubtedly injected strong confidence into the market this year. Recently, in the capital market, the liquor sector has risen slightly, and the stock prices of many well-known liquor stocks have also shown a steady growth trend. This not only reflects investors' optimistic expectations for the liquor industry, but also highlights the stability and development potential of liquor as a traditional industry.
Industry analysts believe that the valuation of the consumer market is undergoing a deep reshaping, and the value of liquor, as an important part of China's consumer market, is being re-recognized and highlighted. Especially in the sub-high-end field, the liquor brand represented by Wuliangchun is ushering in unprecedented development opportunities.
As a sub-high-end core brand of Wuliangye and one of the four strategic brands of Wuliangye Aromatic Liquor Company, Wuliangchun has been rising in market reputation and brand value since its listing in 1995, and the 2023 (29th) China Brand Value Report was announced, and Wuliangchun won 250The brand value of 3.6 billion yuan ranked 34th on the list, and the brand value was steady compared with the previous year, reaching a new level. With its excellent taste, reasonable quality and accurate market positioning, Wuliangchun has become the preferred brand in the minds of consumers.
Wuliang spring originates from nature and becomes ingenuity. In every aspect of quality, there is a condensation of the pursuit of perfection. The excellent quality of Wuliangchun comes from the unique warm climate of Yibin, the origin of Yibin, the ancient cellar pond group, the natural water of the ancient river of the Minjiang River, the Wuliang formula, as well as the unique brewing process and strong pottery jar storage capacity of Wuliangye Group. All this is inseparable from Wuliangchun's persistence in quality and craftsmanship.
The outstanding performance of the post-holiday liquor market and the development prospects of sub-high-end liquor such as Wuliangchun have revealed a dynamic and opportunistic industry scene for us. Looking ahead, with the continuous upgrading of the domestic consumer market, the demand for sub-high-end liquor market will further expand. Brands such as Wuliangchun will have more room for development, and are expected to stand out in the fierce market competition, meet the needs of consumers with high-quality products, and at the same time promote the development of the entire liquor industry and lead the development trend of the sub-high-end liquor market.