"Persist in ensuring and improving people's livelihood in the process of development, encourage joint struggle to create a better life, and constantly realize the people's yearning for a better life" is the goal of the party and the country in the new era, and it is also the direction of every enterprise and individual's efforts. In the face of this proposition of the times, Lin's Wood actively responds to the call of the times and the country, and takes "living your home as you want" as the core proposition in the "Lin's Wood Beautiful Life Season", empowering a better life in multiple dimensions, arousing the public's attention to the beauty of home, and shortening the practice path of a better life.
People**" commented that "home is not only a place to live, but also a place to carry a good life". Furniture is the most important component, a table, a chair, a bed and a cabinet, the participation of furniture makes the house from reinforced concrete to home, those hidden in the furniture can be perceived, real and unique moments, constitute the appearance of a good life. As a grand social proposition and all-encompassing vocabulary, the interpretation of "good life" is very different, but it is inseparable from the four basic life units of clothing, food, housing and transportation. As the key carrier of "living", home is the concentrated embodiment of a better life and the direct projection of lifestyle.
Through micro-images, the brand conveys the "Lin's philosophy" of "using your favorite furniture to live your home as you want, which is a good life", like diving in a bathtub, having a party at home, and having fun at home ......Each of them allows young people to find their own shadows, evokes people to re-examine the meaning of furniture, and provides new ideas for achieving a better life.
As the "People**" commented, "as small as a cup, a pair of dishes and chopsticks, as large as a chair, a cabinet, is not only an integral part of the space of the home, but also a good life." Every piece of furniture that is carefully selected is working hard for the look of the home you want. Industry experts commented that the interpretation of Lin's Wood Industry not only makes a better life more concrete, but also lowers the threshold for the public to obtain a better life, and guides everyone to explore and practice their preferred good life in the direction of "the look of the home they want".
But when it collides with delicate life scenes and fashionable and diversified furniture products, it can make people focus on the interaction between people and furniture, amplify the details of a better life, and truly portray the personalized life of young people, which is in line with the concept that the brand has always adhered to: fashion is not only a form, but also an attitude towards life, which has its own preferences and is also real and landable.
The People**" comment also issued an initiative to the whole society in the report, "Let us pay attention to the atmosphere of home, return to the essence of life, and stimulate the enthusiasm of life and the power to move forward in the beauty of home." With a profound insight into the times and family life, Lin's Wood's "Live Your Home as You Want" micro-image was hotly discussed by the whole network after it was launched, and many authoritative central media such as "China News Weekly", Nanfang**, and Guangming.com affirmed that Lin's Wood's interpretation of a better life "has directional guiding significance" and "value of the times".
The micro-images and social posters that have been released start from the meaning of furniture to a better life, comprehensively outline the picture of a better life, and make a better life real and concrete. At the end of April, "People's **" interviewed and reported on the practice of a better life in Lin's wood industry, and praised its product brand, channel innovation, brand value and other content. This also marks the brand's official response to the call for a better life and its voice to the whole society. At the beginning of May, the print content of "Live your home as you want" was published on behalf of the brand to undertake the theme of a better life, further depicting the scene of a better life.
In addition to the "People's **" interview report and the release of the micro-image blockbuster, the brand will also cooperate with fashion blogger Li Becca and its "100 Chinese Girls' Home" home IP, through real home renovation cases, so that a better life can be effectively implemented, presenting a real model of "the way you want your home".
In fact, as a leader in a better life in the home furnishing industry, adhering to the corporate vision of "making life better" and the core concept of "Lin's Wood lives in every preference", relying on the layout of the whole scene, all styles, all categories and fashionable, diversified and comfortable DNA, Lin's Wood has achieved 10,000+ SKUs on sale throughout the year, and has a deep material foundation for users to create the home they want through continuous product innovation, channel innovation and brand innovation.
On the premise of a deep understanding of the changing drivers of the new home consumption scene, Lin's Wood conducts a detailed portrait of the core user group, combs and describes the home scene, and constantly refreshes the expression of communication with users, so that it stands out from many traditional home furnishing brands.