**: Zhongguancun**.
If the competition of home TVs in recent years has focused on the battle of technology, then Mini LED TV is the "crown jewel" of this innovation race.
Compared with traditional LED technology, Mini LED is smaller in size, but has the advantages of high resolution, high contrast, high brightness and high color gamut, and has more accurate local dimming capabilities. It is reflected in the perception of more delicate picture quality, clearer and more realistic picture effects, no matter the first movie, playing games and daily use, mini LED TV can provide a more extreme visual experience.
According to the Aowei cloud network2023TV sales data report in the first half of 2023, the sales volume of mini LED TVs increased nearly 4 times year-on-year, and the market share is nearly 8 times that of OLEDTVs that also belong to the high-end camp. In this year's 618 and double 11 and other ** nodes,Mini LED TV products have also become the mainstay of the high-end TV track,It is one of the few TV categories that maintain rapid growth。
All facts are confirmed, the era of mini LED has arrived.
Almost all TV companies are competing to lay out this key technology,Hisense TV、Samsung、LG、TCL and other well-known brands continue to launch competitive products。 However, who among these brands can be the king of Mini LED TVs?The answer comes back to the essence of technology, which is who can deliver the best image quality in real scenes.
High-end Mini LED winner: good image quality in real scenes.
Why is the core of Mini LED TV winning is good picture quality in real scenes?Let's start at the beginning.
Looking back at the history of the development of the TV industry, although emerging technologies have been emerging, they have never departed from one essence: parameter competition. Every time a new TV product is released, it will definitely bring resolution、Contrast and other parameters"New high",But few open up new technical ranges。 This is a typical "the bear is coming, you don't have to run faster than the bear, you just need to be faster than your companions" horizontal competition thinking, which also determines that TV will climb for a long time, although the parameters are climbing year by year, but it has not changed the status quo of "subject to the environment".
In the current market, everyone's evaluation of TV picture quality mainly relies on several indicators: contrast, resolution, color gamut, etc. But is that enough?Not necessarily, because although many products have bright parameters, they may not have the best experience when they actually buy them.
Mr. Li, a consumer, described his reason for returning the product as follows: "When I bought this mini LED TV, the sales staff told me that this TV was the top picture quality, but the picture that came out of my living room was different from what I saw in the mall. "Relevant institutions have done a test on the indoor environment of the home,The results show that the normal lighting environment of the home is usually 50-500lux,But most of the high-end TV picture quality indicators are based on the design of the darkroom environment,This makes it difficult for users to feel the real high image quality in real use scenarios。
You may have had the experience of wanting to watch a movie only to find that the TV was whitened by the strong light, and you had to draw the curtains, but it didn't live up to the good weather on the weekendThe overall tone of some films is dim, and many people are willing to turn up the brightness to watch, but if such brightness continues, the bright-colored film will be dazzling, and it will be slightly troublesome to ......
In a nutshell, TV doesn't have the ability to "adapt" to environments, scenes, and content. The fact is,Most ordinary people can't actually perceive some subtle changes in TV parameters,But under strong light, you can't see clearly、The pain points such as different content presentation effects are clear at a glance,It can't be solved by stacking parameters alone。
There are many people who have similar experiences and confusions with Mr. Li. At present, the hot market of mini LED TV also has this problem,Many products seem to have contrast、Color gamut、Resolution、The four indicators of motion fluency are outstanding,But because the picture quality of the TV is not integrated with the environment of the user's home、There is no matching of the picture quality needs of different scenes and contents,Resulting in a large difference in product reputation。
This is also the reason why "whether the TV picture quality is good or not can not only look at the parameters,But also look at the real scene effect".
How to achieve good image quality in real scenes?Perception is key.
In the final analysis,The key to this problem,TV has always been able to display"Passive",There is no way to actively perceive the environment、How the light is、What the content is,That is"not smart。
How similar this is to the development of automobiles. In the past, manufacturers were competing for mechanical quality, exterior and interior, which are important but only basic, and the car has always been a tool rather than a "partner". Contemporary consumers also need it to be able to cope with various scenarios and road conditions, such as whether urban commuters can automatically follow cars and keep lanesCan you help newbies park automatically?These are the things that can greatly improve the sense of experience and happiness in the new era.
Therefore, car dealers have installed radar and smart chips on their cars, so that it can automatically make some auxiliary decisions according to the environment. And in the field of mini LED,Hisense TV also does this。
Hisense TVU8KL is the industry's first product equipped with millimeter wave intelligent radar,The first launch"millimeter wave intelligent sensing control+Full-dimensional ambient light perception+16bitsSensing and controlling ambient light",It can perceive the environment、Perceive content、Perceive people,And through innovative technology、Algorithm upgrade and precise adjustment to provide users with good picture quality in the real environment。
Specifically,There are two core subversions behind this:First,Through real-time monitoring of the light environment、Picture content and adjust brightness、Color temperature and other parameters,Present the best picture quality,Solve the experience pain points of difference in picture quality performance in the face of different lighting environments when home**TV。 second,Light control+Partition,Based on Hisense TV's self-developed picture quality chip"XinxinX"Blessing,Hisense TVU8KL is equipped with2000Level partitionMini LED and3300nitsxdr Protechnology,It can truly restore the brightness details and colors of each film,Like the commander of a **meeting,Accurately deploy each musician,Let the picture and sound presentation reach the extreme。
For example:If you watch a movie from day to night,Hisense TV will match the most suitable picture quality parameters in real time according to light changes;If you're playing a game, it also detects it in time and ensures smooth, high-precision, and full colorsin addition,Hisense TVU8KL also adopts exclusive customization178°Wide viewing angle、1.2%Ultra-low anti-obsidian screen PRO technology, even if family and friends gather on the weekend, you can "look sideways" on the edge of the sofa and have a high-brightness, high-precision and delicate viewing effect.
In addition to taking into account the light、content、The impact of location on picture quality presentation,Hisense TV also takes care of the needs of special groups。 It is understood,Hisense TVU8KL is specially equipped for users with color vision impairmentHisensecare+Color vision compensation mode,For the hearing impaired, the TV large screen end has been launchedASHA technology,Let them use the device like headphones to enjoy TV programs。
Hisense TVU8The success of the series,It is difficult to be replicated。
It can be said,Hisense TV has not only opened up a new technology iteration path,It also promotes the industry to leapfrog from parameter competition to a new cycle of experience-oriented。 But from a practical point of view,It is not easy for the industry to replicate the success of Hisense TV。 Because behind the scenes, what it does is not only as simple as "switching ideas", but also in the long-term layout and investment in the underlying technology and innovation structure.
As early as 2012year,Hisense TV pioneered the self-developedULEDbacklight partition control technology,Let ULEDThe TV industry become an iconic symbol。 Now,A series of technical precipitation and innovation experience that originated here have converged into ULEDXperceptual image quality technology platform,Deeply focus on good picture quality in real scenes of users,It has brought full-dimensional leadership to Hisense TV、Technical barriers that continue to be built。
With the Mini LED TV of ULED X perceptual picture quality technology platform, it is like an athlete with a high-quality coach, so that a higher "athletic talent" has a "winning posture". Through the research on the real lighting environment of tens of thousands of home users, the ULED X perception image quality technology platform has achieved technological breakthroughs and continuous leadership in backlight, screens, chips, perception modules, etc., pushing the image quality to the extreme from all aspects, and also achieving good image quality of "not picking the environment" to ensure the best experience for users.
This means,ULEDXperceptual picture quality technology platform can"cultivate"The best mini LED TV,It also allows Hisense TVU8KL to book in advance"2023The strongest mini LED TV。
At present,U8Series has become Hisense TV's occupation of high-end mini LEDTVs,It has set a new "picture quality" benchmark for the industry。 The data confirms this. According to the 2023 semi-annual report, Hisense TV's sales share in the domestic high-end market of more than 10,000 yuan in the first half of the year reached 3024%, in the global market, the sales volume of ULED and ULED X smart display terminals increased by 74% year-on-year.
Nowadays, the TV market has shifted from the first war, parameter war to a new stage of "quality war". This is a two-way value return for enterprises and users, after all, the essence of technology is to serve people, if it is separated from real needs and real experiences, then the value of innovation is impossible to talk about. And Hisense TV not only let us see"Experience-oriented"The forward-looking strategic logic,It also allows the industry to witness"User thinking"Market appeal and deep value。