In the first live broadcast of the Japanese table tennis star, she tried to attract the audience and shared 24 items, but the transaction amount was only more than 20,000 yuan. This live broadcast does not seem to have achieved the desired effect when the number of ** people exceeds 740,000. A lot of effort was put into this, a warm-up was done a week in advance, and even a live stream was launched two months ago, but this time the performance was not satisfactory.
The athlete, who once made a name for himself in the Japanese table tennis world, has been questioned about his image in China after his divorce from Jiang Hongjie. Before the live broadcast, he tried to increase his visibility by posting his work and interacting with netizens, but his performance during the live broadcast did not meet expectations. Maybe it's because of the previous divorce, or maybe it's because she's a Japanese star, and it's not easy to try to make a fortune in the Chinese market.
It is worth noting that during the live broadcast, he did not simply bring the goods, but shared his daily life and some small items throughout the live broadcast. This didn't motivate viewers to buy, but instead made the whole live stream seem a little boring.
Perhaps this is a story about cultural differences and market perceptions, and Japanese celebrities don't necessarily succeed easily in China. The sluggish performance of this live broadcast may have made her realize that it is not easy to gain a foothold in China's large and special market. The results of this live broadcast made people think that celebrities need to have a deeper understanding of local culture and audience psychology when trying to cross borders in order to achieve better results. During the live broadcast, the performance caused some controversy. Despite her efforts to manage her image, her attempts in the Chinese market do not seem to have yielded the desired results. A live broadcast with more than 740,000 viewers and only a turnover of more than 20,000 yuan raises doubts about the prospects of working hard in China.
Maybe it's because of the impact of the divorce incident, or because she is not a household name in China, and the live broadcast with goods didn't cause much of a sensation. This also reflects the fact that in a globalized market, it is not easy for celebrities to succeed in different cultural backgrounds.
It is worth mentioning that in the past two months, the live broadcast has been launched, but the content focuses more on interaction with fans rather than bringing goods. This time she tried to bring the goods, she put in a lot of preparation and publicity work, but the final result did not meet her expectations. This also shows us that relying on awareness alone does not guarantee success in a new market, and requires a deeper understanding of the needs and preferences of your target audience.
As the Chinese market opens up to the outside world, more and more international stars are trying to enter this huge market. It is also a challenge to adapt to local culture and market patterns. This live broadcast may be a revelation that celebrities need to be more cautious and thoughtful in the multinational market, not only in product selection, but also to understand the psychological and cultural differences of local audiences. It's not entirely out of the way to succeed in the Chinese market. In the course of this live broadcast, although the transaction amount is relatively low, the huge number of viewers is still an impressive achievement. Perhaps, this is also the beginning, and it is hoped that through more in-depth market research and interaction with Chinese consumers, we can find a suitable way to bring goods through live streaming.
The Chinese market is a large and diverse market that takes time to understand and adapt. Although she encountered some setbacks in the early days, the experience accumulated in the failure may be able to become a booster for her more success in the future. Celebrities also need to maintain humility and tenacity when entering new markets, because success often requires a lot of twists and turns.
For her, although the live streaming failed to achieve the desired results, it also provided her with an opportunity to have a deeper understanding of the Chinese market. She may need to re-examine her product choices and livestreaming style to better align with the tastes and needs of Chinese consumers. In this market of opportunities and challenges, patience and learning are the keys to success.
On the whole, although the live broadcast has caused controversy, it has also drawn an end to her exploration of the Chinese market. Whether she will be able to make a big impact on this land in the future may depend on her deep understanding of the market and her own adjustment. I hope that she can learn from this experience and continue to improve her influence in the Chinese market and achieve better results.
The above content information is ** on the Internet, and the author of this article does not intend to target or insinuate any real country, political system, organization, race, or individual. The above content does not mean that the author of this article agrees with the laws, rules, opinions, behaviors in the article and is responsible for the authenticity of the relevant information. The author of this article is not responsible for any of the above or related issues, and does not assume any direct or indirect legal liability.