According to the China tablet market research report for the fourth quarter of 2023 released by IDC, the data shows that the domestic tablet shipments in the quarter were about 8.17 million units, a year-on-year decrease of about 57%, and the domestic tablet sales ranking, Huawei surpassed Apple by a slight advantage to rank first.
Specifically, Huawei scored 308% market share, compared to Apple's 305%, the difference in share is only 03%。It's a small lead, but it's significant. Because Apple has been the No. 1 brand in quarterly shipments in China's tablet market since 2010, and Huawei, as a representative of domestic manufacturers, has finally squeezed Apple out of the top spot.
Of course, if you look at the market share for the whole year of 2023, Apple will take 336% is significantly ahead of Huawei's 265%, still number one.
Xiaomi scored 9The share of 4% is in line with the same period in 2022, and for the whole of 2023, it is also 104% of the results won the third place. The fourth and fifth places are occupied by Honor and Lenovo respectively, and the market share of the two is not much different from Xiaomi, and they both belong to the second camp.
In addition, IDC also revealed some other relevant data about the domestic tablet market. For example, the average price of the domestic tablet market has been in a state of decline in the last four quarters, and the average price in the fourth quarter of last year was 2,707 yuan. The domestic flat ** range has changed significantly, and the price of 4,000 yuan and above has increased from 255% share decreased to 18%; The share of the price below 3,000 yuan is 558%** to 655%。
This shows that everyone is more inclined to focus on cost-effective products when buying tablets, and the budget for the purchase of tablets is also tightening. However, IDC said that the development momentum of China's tablet industry is still good, and the key directions for future development include improving the basic capabilities of system software and using AIGC technology to launch more intelligent system-level combination products.