Every year during the Spring Festival, the thousands of words that I miss in other places are not worth the time of "I'm back". Didi Chuxing data shows that compared with the same period in 2019, the demand for taxis since the start of this year's Spring Festival has increased by 65%, witnessing the hot start of this year's Spring Festival. It is estimated that during the entire Spring Festival travel period (January 26 to March 5), the demand for Didi taxis will be about 40% compared with the same period in 2019**, of which the demand for non-local taxis** will be about 50%.
Didi** 2024 Spring Festival travel peak calendar.
The pre-holiday taxi rush is earlier than the train travel peakThe demand for remote taxis is expected to be **50%.
The demand for taxis during this year's Spring Festival travel period is expected to increase by 40% compared to the same period in 2019. Among them,From February 2ndwill be in advanceEnter the rush of returning home to call a carThe peak demand for taxis to large transportation hubs such as airports and train stations will continue until February 7, and the demand for non-local travel is expected to increase by 50% compared to 2019. The long holiday to reunite with family and friends has also fully released the demand for entertainment and travel, and the demand for ride-hailing in leisure and entertainment scenes is expected to increase by 80%.
With the arrival of the return passenger flow, it is expectedFebruary 16day, 17th willTaxi hailing againPeakAt the same time, this year's Lantern Festival coincides with the weekend, and February 23 and 24 are expected to become the peak of taxi hailing during the entire Spring Festival travel period in 2024.
In 2024, Didi Special Car will launch the "New Year Picture of Car Window".
During the Spring Festival holiday, many Didi drivers still insist on taking orders during the holiday to ensure the travel needs of the majority of passengers. In order to thank the drivers who stick to their service posts, Didi has successively held the 10th Didi Driver Welfare Station in 40 cities across the country, including Beijing, Shanghai, Wuhan and Suzhou, and carried out a variety of activities such as Spring Festival garden fairs, drivers' family banquets, and honorary commendations, to send holiday gifts and care to drivers.
During the Spring Festival,The platform is expected to issue super300 million yuan driver subsidyfor driversGo liveGenerous holiday rewards such as commission-free cards, turnover acceleration cards, order completion awards, and extra points for travel points, there are more rewards for holiday orders, so that the drivers and masters have more gains from their hard work. At the same time, Didi has tried to charge holiday driver service fees in some cities and time periods where supply and demand are tight, and the full amount will be given to drivers.
During the Spring Festival, a Didi ride-hailing car picks up passengers.
In terms of train tickets, Didi** February 6 to 8 will be the peak of this year's Spring Festival travel, and the demand for train tickets on the Didi platform for these days is 64% higher than that from February 3 to 5**.
Many users choose to take hitchhikers to return to their hometowns or travel during the Spring Festival, and the number of trips posted by hitchhikers during the Spring Festival has increased by 117% compared with the week before the holiday. The peak of hitchhiking bookings occurs two days before Chinese New Year's Eve on February 7, and cities such as Guangzhou, Chongqing, Zhanjiang, Shanghai, and Maoming are popular destination cities for hitchhiking from the twenty-sixth day of the lunar month to the first day of the new year. Didi Hitch also gives free pet liability insurance for pet-friendly trips, adding protection to users' trips back to their hometowns with pets.
"North-South exchange" tourism continues to be hot, and the demand for taxis in popular attractions will exceed 5 times
During the Spring Festival, the demand for "north-south exchange" tourism in the north and cold tourism in the south will continue to rise, and it is expected that Harbin, Sanya, Xishuangbanna, Beihai and Dali will be popular tourist cities during the Spring Festival. Harbin Ice and Snow World, Harbin ** Street, Chengdu Giant Panda Breeding Research Base, Xi'an Muslim Street, Chongqing Hongya Cave, Sanya Nanshan Cultural Tourism Zone and other attractions will have more than 5 times the demand for taxis in 2019.
Didi Chuxing**Popular tourist cities and attractions during the Spring Festival in 2024.
Hitchhiker reservation data shows that the number of passenger bookings for "Bingcheng" Harbin hitchhiking increased by 340% compared with the week before the holiday, and the number of bookings for "Zhucheng" Beihai hitchhiking increased nearly twice compared with before the holiday.
Affected by family visits and tourism, the demand for Didi Qingju motorcycles in the third- and fourth-tier cities represented by Zibo, Leshan and Shantou will increase significantly, and from January 28, the cycling demand in related cities will exceed 35%. As Harbin ushered in the most "hot" winter, the tourism popularity in Northeast China has gradually radiated to surrounding cities, and it is expected that during the Spring Festival, the number of shared motorcycles in Shenyang will increase by more than 45%.
Car rental orders** are more than 6 times, and the demand for self-driving "three-piece suit" relay taxi peaks
Different modes of travel also carry different forms of thoughts and expectations during the Spring Festival. It is expected that February 6 to 8 will usher in the peak of rental car pick-ups. Didi car rental data shows that the number of orders before and after the Spring Festival holiday increased by 612% year-on-year in 2023 and 143% month-on-month. Among them,Chengdu, Guangzhou, Beijing and other places are the most popular among car rental users; Guilin, Hangzhou, Zhengzhou and other places saw the highest increase in search volume, all exceeding 300%.
Beijing street scene during the Spring Festival.
In 2023, pure electric self-driving has become a new trend of green travel during holidaysJu Charge**This yearFebruary 6-9It will usher in the peak of new energy vehicle charging。In addition, with the arrival of the wave of rework, it is expected to appear again on February 17Charging peaksBefore and after the Spring Festival, the demand for off-site charging in Guangdong Province will be significant**.
Fill up the gas for a good year, Didi refueling**This year's refueling peak will appear on February 7 and February 17. It is expected that the top 3 cities with the highest order increase in the week before the holiday are Chengdu, Qingdao and Chongqing; The three cities with the highest demand for refueling are Dongguan, Foshan and Shenzhen.
Before the holiday, it is also a small peak for car maintenance, and Didi is expected to reach a peak on February 2 for pick-up and delivery vehicles, and the demand is mainly concentrated in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou.
Before the holiday, merchants were busy stocking up, and Didi's delivery orders increased by 134% year-on-year
As the countdown to the Spring Festival begins, merchants have also entered a three-week intensive pre-holiday stocking peak. From January 8 to 28, Didi's delivery orders increased by 134% compared to the same period in 2023, of which the order volume of catering, fruits and vegetables, seafood and aquatic products, flowers and plants reached a peak on January 26. After the holiday, as merchants and drivers begin to return to work one after another, Didi delivery is expected to return to its pre-holiday normal level within two weeks.
During the Spring Festival, it is inevitable that some users will have problems such as forgetting to bring their documents when traveling, and not being able to carry more New Year's goods. It is expected that during the Spring Festival transportation period, Didi Express will see a 30% increase in orders for documents and New Year's goods. In Chengdu and Chongqing, many users have chosen express delivery to deliver flowers and cakes, and it is expected that related orders will reach a peak on the fifth day of the first lunar month on February 14.
Beijing street scene during the Spring Festival.
As of January 28, the demand for Didi driving in 2024 has increased by about 80% compared with the same period in 2019, and it is expected to reach the peak demand on February 2. During the holiday season, as there are more dining outs after Chinese New Year's Eve, the demand for substitute drivers will also increase day by day.
Nandu reporter Fu Xiaoling.