Since entering the "cold winter" in 2018, the domestic auto market has ushered in a new track of accelerated involution. Facts have proved that simply guarding the original "one acre and three points of land", even if it is an excellent product, it is difficult to obtain greater incremental space; On the contrary, it is a new subdivided category, releasing obvious development potential. In addition to pickup trucks and mid-to-high-end MPVs, the hard-core off-road SUV market has been sought after in the past two years.
When it comes to "hard-core off-road", everyone will think of Toyota Prado, Jeep Wrangler and other products, but with the continuous cultivation of domestic models such as Beijing BJ40 and Tank 300, the people-friendly and interesting driving experience has further benefited the majority of ordinary consumers. After completing the "market education", the domestic Ford Spirit, which debuted on January 29, was finally unveiled and provided new options.
It is undeniable that most people may be a little unfamiliar with the "Ford Mustang", which is called a civilian sports car, but in terms of its development history, the Ford Mustang was born only two years later than the former. From the name, it is not difficult to see that the Ford Horse has wild and unyielding genes, which is reflected at the product level, that is, outstanding off-road attributes.
To evaluate whether a hard-core off-road SUV is excellent, it is undoubtedly necessary to focus on the chassis and power. Specifically, the Ford Lie Ma adopts a non-load-bearing body, matching the front double wishbone + rear five-link integral bridge suspension combination, which has basic off-road quality and later modification potential; With a ground clearance of 237 242mm and a maximum wading height of 800mm, the regular version is more than enough to help you conquer most difficult road conditions.
As for the power level, it is equipped with 2The 3T engine is relatively rare in the current off-road market, with a maximum squeezing out of 275PS horsepower and 429Nm of torque, so that the Ford Liema has sufficient performance reserves; Matched with a 10AT gearbox, it can ensure the stable output of power under heavy load. At the same time, there is also a full-speed four-wheel drive system, as well as the convenience and economic advantages of supporting No. 92 gasoline, even if it runs off the beaten track, it can also eliminate the worries of car owners.
Of course, if you look at the exterior level, the Ford Flame is enough to give people a bright feeling. The first is the frameless blackened grille and round headlights, which create a retro, tough guy visual experience; The design of the wheels and rear spare tire with rivets can also show a clear off-road atmosphere. Quite rarely, the Ford Lie also features frameless doors and a removable hard top, which not only increases playability, but also meets the individual needs of off-road enthusiasts.
Regarding the interior level, the Ford Flame also fully takes into account the preferences of the Chinese people. Full LCD instrument + large-size central control screen, which basically meets the hardware needs of the intelligent era; The retention of physical buttons, in addition to stronger practicability, also has a certain waterproof ability. Of course, the "Bronco" logo on the center console trim and the "Fierce Horse Logo" on the seats further strengthen the overall sense of class, bringing a rare feeling of "thick and fine" in the same class.
At the same time, as a domestic model, Ford Liema also has a built-in Qualcomm Snapdragon 8155 chip, which belongs to the mainstream level of the industry, and also provides computing power redundancy for the iterative upgrade of the system; The specially installed 8 ultrasonic radars, 5 high-definition cameras, and 3 millimeter-wave radars make the vehicle have adaptive cruise and traffic sign recognition capabilities.
Speaking of which, many people must be curious about the price of the Ford Horse. According to relevant information in the industry, its selling price is "about 300,000 yuan"; Liu Jisheng, president of Jiangling Ford Technology, responded: "We will not fight wits and courage with consumers because of the best problems", and "the best products will surprise everyone". If the market segment between the Tank 300 and the Jeep Wrangler can be accurately located, the Ford Flame is expected to break a road of double sales and word of mouth.