On the eve of the Spring Festival, the time-honored brand "Shanhaiguan Beverage" of Tianjin Boqing Group actively participated in more than 20 New Year's goods fairs, New Year's goods fairs, supermarket New Year's goods festivals, and a series of consumption promotion activities organized by the state-owned assets system and community street organizations. The event site created a strong atmosphere of "visiting the New Year's market, buying New Year's goods, and tasting the New Year's flavor" to fully meet the holiday consumption needs of the masses.
On January 21, Tianjin's first time-honored store opened. Shanhaiguan, which began in 1902, created a precedent for fruit juice carbonated drinks in Asia, and this time it entered the time-honored store as a time-honored brand in China. The time-honored brand collection store cooperates with the time-honored brands in Tianjin to introduce characteristic brands, intangible cultural heritage products and even national high-quality products, bringing together many brands such as Guifaxiang 18th Street Twist, Shanhaiguan, Ear and Eye, Guoren Zhang, Yangliu Youth Painting, etc., covering more than 500 kinds of characteristic products.
On the morning of January 19, the 2024 New Year's Goods Gathering of "Livable and Business-friendly [gf]2002[gf][gf]2002[gf] Longyueyingmen" jointly launched by state-owned enterprises and Dayingmen Street, Hexi District was successfully held. The event was fully supported by Dayingmen Street and many businesses, including Shanhaiguan Beverage, attracting more than 3,000 community people, so that residents can enjoy one-stop life services at their doorsteps, and the atmosphere was warm, which won unanimous praise from community residents.
Starting from January 17th, Shanhaiguan Beverage and Tianjin Haihe Media Center will hold a series of New Year's goods caravan activities called "Gifts for Home", allowing you to bring the best gifts home! The atmosphere of the event was warm and everyone actively participated. In addition to enjoying the fun of shopping, at the same time, I will bring home the strong care of Shanhaiguan drinks.
Before the holiday, Shanhaiguan Beverage will actively participate in the New Year's Festival organized by all parties, Shanhaiguan once again dedicated a classic marketing campaign, which not only boosted the sales of products during the holiday season, but also further met the strong demand of consumers for reunions of relatives and friends, family hoarding, and visits and gifts.
This is also another in-depth insight of Shanhaiguan into the festival scene. As a state-owned enterprise, it will shoulder the social responsibility of ensuring people's livelihood, strictly control product quality, continuously improve terminal service capabilities and levels, and at the same time do a good job in product innovation in the new market environment, so that the old brand will continue to rejuvenate itself.