Do you remember? In the 90s, kitchen appliances were the world of rice cookers, microwave ovens, and induction cookers, and the cooking methods were also traditional frying and cooking. Nowadays, with the development of science and technology, many new kitchen appliances have appeared, such as air fryers and ovens, and the types of cooking dishes have become more.
We talked about it before, and under the changes of life, condiments have changed from the enjoyment of the tip of the tongue to the seasoning of life. Today we're going to talk about thatThe kitchen environment is changing, and behind the emergence of these new kitchen appliances, what has happened to condiments?
Under the transformation of kitchen technology.
A new era of the kitchen is coming.
Every evolution of the kitchen is an elevation of human beings' pursuit of happiness. Pay attention to every change in demand and clarify every growth opportunity. The iterative update of kitchen technology has derived a variety of kitchen appliances to bring more convenience to consumers.
Recently, everyone's attention to kitchen appliances is gradually risingOut of 9,258,577 views and attitudes posted by 6,652,675 consumers who pay attention to kitchen condiments, we found that consumers' attention to kitchen appliances has risen by 10 in 20238%。Among them, air fryers and ovens far surpass classic kitchen appliances such as rice cookers and microwave ovens, and have become consumers' favorite kitchen appliances.
The kitchen environment changes
The taste of the cooking is also changing.
Chasing food, chasing the quality of life behind food, and lowering the threshold for cooking are the cards that have been opened。The changes in kitchen appliances have brought about two new scenarios: "fancy cooking" and "cooking restaurant food at home", because the new generation of kitchen appliances is convenient to operate and the taste and taste brought by it are satisfying. Consumers' living habits have changed from going to KFC to buy egg tarts to eating them to preferring to bake egg tarts in the air fryer at home, and the way of eating and the process of eating are changing.
More and more restaurant cuisine has become a family table, especially table food and baked desserts, two delicacies that can be made in air fryers and ovens, grilled chicken wings, grilled fish, grilled eggplant, and baked egg tarts, bread, and cakes are all new dishes in the kitchen. It can be seen that the new changes in kitchen life have made many complex dishes easier and faster, making the consumption scene that would have been in the restaurant changed to the kitchen.
Consumers' demand for deep-frying, grilling and cooking in table food is crispy on the outside and tender on the inside, and the demand for baked desserts is milky and crispy. The way of eating has changed, the process of eating has changed, in addition to the ingredients to change, condiments also need to change.
Condiments of the old times.
Whether it can meet the needs of new tastes.
As the environment changes, so does the cooking, but will the condiments continue to remain the same? For condiment brands,Traditional cooking seasonings are no longer suitable for the seasoning needs of new kitchen appliances。We found that when consumers are not accustomed to the soil and water of old seasonings and new electrical appliances, there is a problem that the food is not tasty due to the difference in heat. When pairing traditional seasonings with new dishes, there is a problem that fancy cuisines do not have corresponding seasonings.
When the old and the new collide, the original condiments are embarrassingly out, and these pain points are derived, and with these pain points and new demand scenarios, you know what to do. Traditional seasonings can't meet the needs of new appliances, thenLaunched a new process compound seasoning for electrical appliances；Traditional seasoning with new food flavors is easy to overturn, onDevelop new types of seasonings for creative dishes
The development of society and the change of lifestyle inevitably lead to the change of the original products and marketing methods. All these have changed the original supply-side pattern, thus generating new business opportunities, and whether or not you can gain insight into these business opportunities is a crucial issue for a company and brand.