Since its birth in 2011, the professional household cleaning and disinfection brand "Weiwang" of Chaoyun Group has set off a wave of innovation in the field of household cleaning. With the strength of hard-core cleaning, Weiwang has not only achieved excellent market results, but also won the trust and support of countless consumers. In today's fierce competition of similar products, Weiwang can still adhere to the positioning of "descaling and sterilization" to help consumers create a clean, safe and healthy living space. Recently, the Weiwang brand has been upgraded again, and Jia Nailiang has officially announced that Jia Nailiang has become its brand spokesperson. Jia Nailiang's sunny image and incomparable affinity are highly consistent with the brand image of Weiwang, which can give more people the opportunity to understand and support the Weiwang brand.
Recreate the pain points of cleaning and launch a winning solution.
There are always some cleaning trivialities in life that bother people all the time. Stubborn stains on the toilet, grease that has accumulated in the kitchen for a long time, ......It may seem insignificant, but it is enough to affect people's quality of life. On the day of Weiwang's official announcement of the spokesperson, Jia Nailiang presented these life problems to the public in a humorous and witty way.
*, Jia Nailiang ridiculed these daily troubles from the perspective of an ordinary consumer and shouted to King Wei. Subsequently, the two products of Weiwang Heavy Dirt Cleaning and Weiwang Heavy Oil Cleaning made their debut, showing strong cleaning strength, solving the cleaning problem for Jia Nailiang in the **, and providing a professional solution for consumers in front of the screen.
Among them, the audience was moved by the sincere care of the Weiwang brand, and the communication effect was significantly improved. In just a few days, Jia Nailiang's official announcements exceeded 10 million, and his influence was unprecedented.
With the help of star effect, creative marketing is out of the circle.
In fact, this is not the first time that Weiwang has gone out of the circle with marketing. Looking back on the past, Weiwang has joined hands with Yang Di to jointly create a marketing campaign for the 10th anniversary of Weiwang. This creative feast not only allowed Weiwang disinfection pod products to successfully enter the market, but also made Weiwang's professional brand image further deeply rooted in the hearts of the people. In 2022, Weiwang's integrated marketing plan for the New Year's Festival has been highly recognized by the industry. This program won the "Integrated Marketing Category - Practical Gold Case" in the "2022Y2Y Brand Youth Festival and the 11th ADMEN International Awards Ceremony", which also marks the official endorsement of Weiwang's professional strength and innovation ability in the field of marketing.
Every success comes from Weiwang's insistence on quality and innovation. Whether it is the cooperation with Yang Di or the implementation of the integrated marketing plan for the New Year Festival, Weiwang has always been guided by consumer needs and supported by cutting-edge marketing strategies to provide consumers with more high-quality and intimate products and services.
With the strength of the hard-core brand and the unique marketing methods of ingenuity, Weiwang has successfully opened up the brand communication link and achieved the dual goals of national attention and quality and efficiency. Now, with the official addition of spokesperson Jia Nailiang, the brand vitality of Weiwang will be further rejuvenated. Weiwang is well aware that brand communication requires the in-depth combination of product strength and creative strategy. Therefore, in the future, Weiwang will continue to insist on carrying out precision marketing in the whole domain, breaking through the circle through creative communication, and bringing more high-quality content and professional products to consumers with the support of product strength.