In the 20 days before the Spring Festival, the average cross-regional** increased compared with the same period last year. 1%。On February 18, the Ministry of Culture and Tourism announced the cultural and tourism market situation during the Spring Festival holiday in 2024Domestic tourism outing47.4 billion person-times, a year-on-year increase of 343%；
The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%；The box office revenue of commercial performances nationwide during the Spring Festival holiday was 77.8 billion yuan, a year-on-year increase of 8009%；The catering market is hot, and the national tide consumption has ushered in a new climax.
In terms of movie viewing, the box office of the Spring Festival movies in 2024 will reach 801.6 billion yuan, creating a new box office record for the Spring Festival, and the number of moviegoers was 16.3 billion.
Bloomberg noted that during the Spring Festival holiday, not only China's domestic consumer market is hot, but Chinese shoppers are also spending overseas. Compared to 2019, Chinese tourists have increased their spending on food and beverage by 70%. Destinations such as Japan, Thailand, France and Australia are popular with Chinese tourists.
The Tourism Authority of Thailand** expects more than 8 million Chinese tourists to visit Thailand by the end of 2024. Whether it is a tourism boom or a consumption tide, the world has felt the warmth brought by China's economic recovery.
The 2024 Spring Festival holiday handed over a "good start" consumption report card. Holiday consumption is an important window to observe the economy, and the highlights on the report card are regarded as important growth points for consumption.
The interviewed experts believe that the rise in consumption in many fields during the Spring Festival highlights the vitality of China's consumer market, and also provides a good start for the consumer market in 2024, which will further enhance market confidence.
One industry is prosperous, all industries are prosperous, and the cultural and tourism industry drives economic development. Food, housing, transportation, travel, shopping and entertainment derived from the cultural and tourism industry are close to the daily life of ordinary people, involving a wide range, high correlation and strong driving force, which is an important channel to stabilize the basic market of consumption and actively expand domestic demand, and is a key step to stimulate economic growth and promote domestic circulation.
To be honest, in 2023, everyone generally feels that it is difficult to make money, the conflict between Russia and Ukraine, the blockade of Europe and the United States, and the downward pressure on the global economy have led to the blocking of many companies' exports, and many companies have closed down because they can't get orders, but the rest of the world is not having a good time. The EU's support for Ukraine has led to a shortage of energy at home and skyrocketing domestic prices. The United States is helping Ukraine, but it is also supporting its younger brother Israel, bent on pulling China into the water.
The data is the most reflective of the work, China's GDP growth rate in 2023 is 5%, compared with the continuous growth rate of 7% at the peak, although it is lower than everyone's expectations, but it is still higher than the world average of 3%. If we can continue to grow at this rate, it will be much higher than 24% of the world economy growth forecast in 2024.
Regarding the economic development situation in 2024, economist Hu Xijin once pointed out that the main problems of China's economy were fully exposed last year, or in the words of the first sentence, it has been "exhausted". Investment in real estate development fell by 9 percent last year6%, housing prices followed, dragging down a large number of private economies. Last year, there was also the Evergrande lightning incident, which shows that there is no room for negligence in preventing financial risks. In addition, the problem of insufficient confidence in the private economy was also prominent last year. Last year, we coped with many challenges, accumulated experience and stored energy for this year's precise action and maximum mobilization of various positive factors in the whole society.
This Spring Festival, many people feel the flavor of the New Year during the journey, share the national peace and security in cultural activities, and look forward to the new year and the cultural tourism industry to a higher level! A trip, a prosperity, witness the charm and vitality of China's economy together! **10,000 Fans Incentive Plan